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Added the Google tracking code to the Landing page for the ads you are running? What about the Facebook landing tabs that you are running for a contest/sweepstakes/announcement or any other promotion. The insights are great and much more in depth than what Facebook provides. Do this now!Another great piece of code is the Google remarketing code. With the same added onto your Facebook page it makes for a great spread for your Google Adwords run ads. With a captive fan base account being pulled into the target range it makes for specific targeting.So you are running a contest on Facebook & Twitter at the same time? Ensure you talk about it on both platforms. Those with accounts on either will get involved. Sounds irrational? Now think where all your Twitter widget features and so does your Facebook News stream. Get it? Think social. Also remember they a lot of people stumble onto social media links via Google search and brows Twitter without logging in.Using a hashtag? Keep it small and precise. Do not add two words together that make puns or cannot be understood. Also, remember to keep the possibility of its use extremely narrow. You don't want negative publicity or feedback via the same.If you are using an application ensure you promote it using a Bit.ly link. No not for tracking the rate of the clicks alone but also the branding bit. A shot URL always saves space on Twitter and looks good too.

An auto reply for new followers does not always work on Twitter. Sometimes they follow you to DM you to make a complaint. Be careful. Keep it neutral if you have one. Who said the future can’t be predicted. On a content calendar plot dates of important holidays, days and celebrations. Include important soccer games, death and birth anniversaries of the celebrated personalities. Trust me. These trend on Twitter and do they go mighty!Keep a 5 time a day tab on your Twitter account. Twice a day checks are passé. Trends emerge and die within hours. Capitalize with these plugging in announcements, product launches or even new recruitment's. Trust me they work.The Youtube option of featured video makes for an excellent way to announce information to first time visitors. Simply set the same on auto play and have not only your videos plays increase but also your on channel engagement.So you have a welcome page as well as a thank you page that follows after the viewer has gone through the application/lead form etc. Does the thank you form have a tweet this/like this button? Build to scale when adding widgets to an interface and do so where the viewer is able to pause and dedicate time on the same.So people registered on your landing page and you forgot to add the Facebook widget there? Don't fret a simple mailer to the leads generated will ensure that at least some of them do follow you back on Facebook. In personal instances the mailers have generated as much as 400 likes when marketed to a database of 2000 leads. Unbelievable? Try it.

Google Adwords seems to be very generous with its marketing solutions coupons. Do you receive countless coupons for trial campaigns? Do you use them? Don't lie. The best way to use them is run ads targeting them to your page. This is an efficient way to use the trial versions and create some super cool traction on your page.Loaded a nice picture for the Facebook page? No not the cover, the profile we mean. Check how it appears on the news feeds of fans for a better perspective. Is it exciting to look at? Is it too cluttered? Note that most pages and updates pull traffic due to the nature of their visibility. Everyone looks at someone attractive right? Make a note.Wondering whom to follow on Twitter. Don’t worry, it’s ok. There are a million faces there. Heard about Twitter lists? These public/private database goldmines are a brilliant index of people according to the nature of their interests and hobbies. Another way of selecting whom to follow is by registering on wefollow.com – a twitter index on people and their influences. Wish to go more specific then there is klout and Peerindex. Both tools excellent on rating people on their merits in multiple aspects.Twitter makes for excellent ways to reach out to those who matter. Make lists according to the people who enquire and complain with you. Adding them to a special guess list will help in damage control as well as testing plans, products and packages in the future.

Many experts recommend that your company have a social media crisis plan, but few companies actually take the time to think it through.

Consider some of the ways that a social media crisis plan could go wrong:   Two people from the company issue apologies through different mediums without talking with one another. This could cause miscommunication and one may promise something that the other did not. Worse yet, the two parties could promote conflicting ideas.The crisis plan may have been set into motion too late. If a member of a company is not very active on social media, he/she could potentially not hear of the crisis until a few days later.The crisis plan may be set for something less serious. If the crisis is serious to the company, yet it not treated that way, people could get very upset.

Step #1: Communicate with everyone in the company about who is going to be the spokesperson for both mishaps.

Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get something in return.

The company has designed a QR code system and scanning application that, when used with a smart phone, will let consumers accumulate points for each scan.

5 Common mistakes business owners make when using QR Codes and how to avoid them

1.    Not having a clearly defined campaign strategy.

2.    Not testing QR Codes

Not accounting for device width

Making users fill out long forms

Not reconsidering content

If you haven’t yet heard of Apple’s Siri, a feature of the iPhone 4S, you may not be aware of how this new technology could transform Search Engine Optimization, especially on the local level.

What can the tools of sales 2.0 do for your small business? Well, if you or your sales team are already effective, the Web tools offered by Sales 2.0 will likely make you better. But be warned. These tools will not turn a bad sales team into a good one. Proven techniques must exist behind the technology.

Online marketing can be effective even for local business and such a campaign need not be expensive if set up correctly.

Break down complexes processes into manageable chunks.

Start with the problem, not the solution.

Allow users to get in, out, and on with their lives.

Determine the kind of value you aim to derive for yourself and your followers from using the hashtag. Do you intend to crowdsource information? Do you aim to create buzz? Are you looking to provoke conversation? Make sure your intentions and purpose for employing the hashtag are clear and focused. Formulate a hashtag that is relevant to your purpose and the subject you intend to tweet about.  Check to see if the hashtag you have in mind already exists and is in use. It is also very important to check if your desired hashtag has not taken on some other meaning. Twitter Search, Hashtags.org and Tagalus are some tools you can use to do a quick hashtag check.  Start tweeting your hashtag. It helps to set the context of your hashtag by briefly explaining what it means. Tweet with moderation. The last thing you want is to be seen as a spammer. Always ask what value you and your followers can get from the tweet you are putting out.  If it does not exist yet, add your hashtag definition to online tools such as Tagalus.  Set up an automatic alert tool that sends you an email alert when someone tweets your hashtag. Twilert is one such tool.

The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words with the spaces between them taken out.

By including a relevant hashtag in your tweet, it becomes visible to people searching for that specific topic, adding your voice to the general discussion. Conversely, hashtags automatically narrow down your audience, allowing your tweets to reach and engage only those interested in the same subject matter.

1.Act

2. It’s not about creating accounts, It’s what you do with them

3.Collaboration is necessary for Social Media success

“A year and a half ago, mobile users tended to spend considerably more time — an average of 64 minutes per day — using the Web browser on their phone or tablet. By comparison, they spent only 43 minutes per day in apps. Now mobile users now spend an average of 94 minutes per day using apps, but just 72 minutes browsing the mobile Web…”

“In March, the web browser accounted for just 18.5 percent of time spent online among US smart-phone users. Mobile apps accounted for the rest. Now we know why Safari for iOS capabilities advance so sparingly: Apple sees it as irrelevant. Stated differently: Safari is to mobile what Internet Explorer 6 was to the desktop 10 years ago. Apps matter more to both developers.”

A recent Forrester report, which estimated adoption of QR codes among mobile users increased from 1% in 2010 to 5% this year, noted that the technology has encountered various obstacles to broader use.

These include basic unfamiliarity of what these codes even do, the required step of downloading a 2D barcode reader -- and most importantly for marketers -- disappointing content that turns off potential users. For example, codes that embed long URLs, making them harder to scan, or that lead to content that has not been mobile-optimized and offers little value to end users.

The Yankee Group study also pointed out that QR codes are vulnerable to misuse. What happens when fraudsters place their own codes as stickers on top of legitimate QR codes to obtain personal information by redirecting users to a fake Web site?

The majority of these people scanned a code to receive some kind of discount on a product or service. The study found that 18% of consumers scanned codes to purchase products

Those that did not scan a QR code noted that they were unaware of what the codes were or how to use them.

With many consumers still unfamiliar with the codes, marketing campaigns using them may not be as successful as they could be. Companies interested in using the codes for their campaigns may need to take steps to ensure that consumers know how to scan the codes.

According to the study, mCommerce saw a 64 percent month-over-month increase as a Post-Click action. Store locators ran plenty of campaigns, especially retail and auto advertisers for a 47 percent month-over-month augmentation, comprising 33 percent of all campaigns in the Millennial Media platform.

Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year.

The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future.

Data from Forrester has shown that 5 percent of the people in the country have scanned a QR code, which represents approximately 14 million consumers. These individuals are most likely to be male, young, and affluent. While some may believe that this means that the opportunity for the codes is too narrow, others disagree.

Mistake 1: Not Testing the Code

Mistake 2: Getting Too Fancy With Text

Mistake 3: Serving up Non-Mobile Pages

iOS and Android are neck and neck when you look at web usage on cellular networks. So the question becomes not why do Android users not browse the web as much as iOS users do, but why don’t they browse the web on Wi-Fi connections?

By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner's PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.

Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.

Mobile phone usage and internet traffic are growing at a staggering rate, causing powerful changes in consumer behaviour and in the way people socialise and work together.

Most company websites are not easy to use on mobile devices, meaning they are increasingly irrelevant to the average consumer. If you want to attract new customers, build rapport with existing clients or offer new services or other value online, then mobile is on the must-do list.

A new approach to mobile-friendly web design is to create a website which will detect and adjust to the size of the device it is viewed on. Mobile responsive website design means a single site works well on all devices, future-proofing your website as new devices become popular.