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Less than two-thirds of black and Hispanic respondents reported living in a household with computer and/or Internet access, compared with more than three-quarters of other ethnic groups, and about 86 percent of Asian Americans.

Holders of bachelor's degrees or higher were found to be more than twice as likely to live in households with a computer and/or Internet access as were people who had not completed high school.

1.4 B Internet Users 4B wireless subscribers worldwide Facebook has 600k new subscribers per day, increasing login rate through mobile devices 3B SMS users worldwide. USA lags. 400M worldwide accesses mobile web. 44M in the USA

97.5% of the market share for mobile search goes to, you got it, Google. Shorter time to find stuff. Different Algorithm and their main search.

Pew also found that 53 percent of Americans who use their phones to go online do so at least once per day. That's more than 47 million daily mobile internet users in the U.S.

Age matters. About 65 percent of U.S. cell phone users ages 18-29 go online from their phones, compared with 43 percent of those aged 30-49.

With this technology, created by Micros Retail, sales associates will be given Apple iPhones to process mobile sales and wirelessly e-mail receipts to customers, which in addition to building a relationship between associate and customer, expedites sales. Devices will also be equipped with the brand’s Gucci Style app (with customers encouraged to visit the company’s digital flagship at gucci.com), as well as other tools to enhance the in-store shopping experience such as Google translator, maps and a currency converter.

QR codes enable us to make the transition between digital and brick and mortar seamless,” said Patti Cohen, executive vice president, global marketing and communication at Donna Karan International, adding that the brand’s QR codes dovetail with the retailers’ own digital programs.

The Pew survey also showed that the majority of cell phone users experiencing glitches are African Americans and Hispanics. “This might be tied to the fact that African-Americans and Hispanics are more likely than whites to rely on their cell phones as their primary or exclusive phones for calling and for Internet access,” a note in the survey said.

The survey revealed that 72% of mobile phone users have complained about dropped calls, with some of them having the problem more than once a week. Some 68%, on the other hand, reported spam messages and unwanted sales and marketing calls. When it comes to mobile web browsing, 77% of people surfing the Internet using their cellphones have been struggling with slow download speeds.

Mobile websites are becoming an increasingly necessary tool as more consumers get their Internet information via their mobile devices such as cell phones, tablets and smaller portable laptops.

"In essence the Internet as we know it is changing now and will continue to do so dramatically over the next two to three years," said Lee Weiner, Co-Founder of Direct Marketing Concierge

Mobile websites, strategic implementation of QR codes and full in-house produced marketing campaigns have set Tampa-based Direct Marketing Concierge apart as a unique player in the changing landscape of cutting-edge marketing.

Mobile phone usage and internet traffic are growing at a staggering rate, causing powerful changes in consumer behaviour and in the way people socialise and work together.

Most company websites are not easy to use on mobile devices, meaning they are increasingly irrelevant to the average consumer. If you want to attract new customers, build rapport with existing clients or offer new services or other value online, then mobile is on the must-do list.

A new approach to mobile-friendly web design is to create a website which will detect and adjust to the size of the device it is viewed on. Mobile responsive website design means a single site works well on all devices, future-proofing your website as new devices become popular.

Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. As in 2011, our definition of a smartphone owner includes anyone who said yes to either of the following two questions: 45% of cell owners say that their phone is a smartphone, up from 33% in May 2011 49% of cell owners say that their phone operates on a smartphone platform common to the US market,1 up from 39% in May 2011

Mobile Marketer has put out a summary of a new HowToGoMo presentation by Google that shows that mobile web is growing at eight times the rate of the desktop Internet.

“A year and a half ago, mobile users tended to spend considerably more time — an average of 64 minutes per day — using the Web browser on their phone or tablet. By comparison, they spent only 43 minutes per day in apps. Now mobile users now spend an average of 94 minutes per day using apps, but just 72 minutes browsing the mobile Web…”

“In March, the web browser accounted for just 18.5 percent of time spent online among US smart-phone users. Mobile apps accounted for the rest. Now we know why Safari for iOS capabilities advance so sparingly: Apple sees it as irrelevant. Stated differently: Safari is to mobile what Internet Explorer 6 was to the desktop 10 years ago. Apps matter more to both developers.”

“QR codes are perfect at bridging the offline with online,” Hodges said at a free seminar for small-business owners on Wednesday. “These are a mystery to some and old hat to others, but it’s basically a bar code to the Internet.”

Libby Schrum, who is the owner of a start-up furniture-making company in Camden said QR codes will be especially helpful to her because she has no storefront and relies on Web traffic to her site for sales.

The QR code program works in conjunction with Wildfire’s new mobile site. The codes are used for a variety of purposes and are located in an assortment of locations throughout Wildfires many restaurants in Chicago and it’s surrounding suburbs. Wildfire has placed the QR codes on everything from posters, to tabletops, to windows. The QR codes help Wildfire to endorse any upcoming events and promotions in order to keep customers “in the know” with the ultimate goal of increased customer participation in store events and promotions. The program gives Wildfire an opportunity to to interact with their guests all the while generating buzz for the restaurant and creating a unique experience for the diner.

"As the number of people with smartphones continues to escalate, marketing to the mobile customer is becoming increasingly more critical to the marketing mix.

5 Common mistakes business owners make when using QR Codes and how to avoid them

1.    Not having a clearly defined campaign strategy.

2.    Not testing QR Codes

Newly released figures from Scanbuy show that during a six-week period this summer consumers who bought a large drink or meal at Taco Bell scanned a two-dimensional bar code on the items 427,994 times, making the Taco Bell/MTV promotion the biggest single campaign this year for Scanbuy Inc.

With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.

The No. 1 thing is brand cohesiveness. Use the same URL on mobile as on your desktop site, as opposed to m. or .mobi. All it takes is a simple redirect script.

product reviews and testimonials, which could even be presented in the form of videos. Additionally, incentives like discounts for an opt-in for future communication and for taking a survey or participating in a poll.

When the customers used the QR codes to reach the portal, they now have many options available. Those who scan the QR codes are able to pay their bills on the internet, but they can also have a look at detailed information regarding their energy use, and read about rebate programs and energy savings tips that can help them to reduce the amount they are spending on this service. House added that “It’s a kind of one-stop-shop for members.”