Content once shared cannot be changed right? Wrong! If you have published a post that has an image that accompanies it you can change the text any time later of the post has not got a suitable reaction. Do this if the content is not performing accordingly. Note: Avoid this when it is a press release or an official/financial statement.Content is of two parts on all Tweets and Facebook Updates. The first section is informative and the second is reactive. Try and pack in all content with reactive posts to get traction on the page. Also on Facebook try and keep the second line of text in another paragraph to get a higher share of response. But ensure the content is social worthy or else this will all be in vain.Have a blog/article to share as well? Give an interesting piece of information on Twitter and Facebook with an interesting image. Do not share the entire information in the update. Say something like 'Northern Lights can be viewed from a distance of 5 miles and the best thing about them.. read more here (short link)'Use action words like ‘Check this.., It’s here.., Out now.., Bet you dint know this..’ when releasing pictures and contest images. These are entitled to get audiences to click the link to view the details. Remember that images and external links almost everything is only shown as a link alone. Action words like these will help, not always but most certainly often.