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Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. As in 2011, our definition of a smartphone owner includes anyone who said yes to either of the following two questions: 45% of cell owners say that their phone is a smartphone, up from 33% in May 2011 49% of cell owners say that their phone operates on a smartphone platform common to the US market,1 up from 39% in May 2011

Mobile-Optimized Websites:

Calls to Action:

Integration With Print, Outdoor and Event Promotions:

# Mobile searches increased by 400% in 2011. # 70% of all social networkers are also online shoppers. # Over 50% of ecommerce store visits occur when consumers are logged onto Facebook. # 68% of businesses plan to integrate social media marketing with their e-mail marketing. # Conversion rates are 105% higher for consumers that interact with ratings and reviews.

Mobile commerce will nearly double to $6.7 billion this year -- fueled by rising smartphone adoption and growing mobile Web use, according to a new eMarketer forecast. The market research firm estimates m-commerce sales will leap another 73% in 2012 to $11.6 billion.

“Mobile commerce is growing at a fast clip -- and it’s acting as an engine of overall e-commerce growth, by converting potential brick-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store,” said eMarketer principal analyst Jeffrey Grau,

EMarketer forecasts that 37.5 million U.S. consumers ages 14 and over will make at least one purchase on their mobile phone next year, up from 26.8 million this year. Nearly all those buying via mobile will be smartphone owners, at 97% in 2012.

2. If you're not embracing social media, get in the game.

5. Be mobile.

6. QR Codes explode

• USPS – the Postal Service is now running its second campaign that uses a QR code. In this case, it is offering discounts of 2 percent to companies choosing to use their mailers with the barcodes printed on them. This benefits both the companies and shows that there is still a place for snail mail in this increasingly digital and mobile world.

• Coca-Cola – the soft drink giant placed a QR code on its containers throughout the 2012 Europe Cup soccer tournament, giving scanners exclusive videos from the tournament, as well as an easy way to obtain the free SmileWorld social app.

• Proctor & Gamble – PGMobile shopping trucks were launched last month by the beauty and home products corporation, distributing free samples as they patrolled New York City. Both the samples and the truck were emblazoned with quick response codes that could be scanned by smartphone users.

The gender split (69% male, 31% female) and the OS split (53% Android, 43% iOS, 4% other) are slightly surprising.

mobile web traffic has risen as much as 35% since July 2011.

 mobile traffic represented an average of 10.55% of total web traffic during the last week of February 2012, which shows a growth of 34.44% when compared to the earlier report.

PCs still holding on to 89.45% of all traffic

The primary mobile browsing applications are:Opera Mini/Mobile – 21.90% (up 0.38%)Android — 21.06% (down 0.25%)iPhone — 19.50% (down 0.54%)Nokia browser — 11.53% (up 0.11%)UC Browser — 8.47% (up 0.70%)

May’s mobile usage increased to 10.11% of all web activity

Mobile adoption is skyrocketing, as is the diversity of mobile devices on the market – smartphones and tablets are currently leading multi-screen customer experiences. Today’s multi-device environment is bolstering mindshare and profile for responsive design because it offers a compelling promise to both website visitors and to those who build the Web: a single website that works on all devices.