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John Lemke

How to Write a Winning Headline | Social Media Today - 0 views

socialmediatoday.com/...heet-writing-winner-every-time

2013 writing how to headline list howto usage LL-Pub

shared by John Lemke on 27 Dec 13 - No Cached
  • John Lemke on 27 Dec 13
     
    This article uses the acronym HEADLINES to teach you how to write winning headlines.
John Lemke

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines : @ProBlogger - 0 views

www.problogger.net/...y-magnetic-blog-post-headlines

2014 WriteLink strategies writing freelance copywriting tips headlines problogger

shared by John Lemke on 19 Apr 14 - No Cached
  • Unless you reel in your readers instantly, your well-crafted content goes largely unnoticed and going viral becomes impossible. Set aside at least 15 to 30 minutes for choosing a magnetic title after crafting your post. List three to five intriguing titles guaranteed to increase your CTR and page views. After carefully thinking through each option, select the one that inspires you like no other.  Ask your friends or followers for feedback.
  • Actionable verbs can be visualized and acted upon easily.
  • John Lemke on 19 Apr 14
     
    Titles and headlines really matter in today's new media order.
John Lemke

The Scientific Guide to Creating Sticky Headlines - 0 views

www.steamfeed.com/uide-creating-sticky-headlines

2014 writing WriteLink freelance writer list tips headlines guide

shared by John Lemke on 22 Jun 14 - No Cached
  • According to Social Triggers and Wired Magazine, George Lowenstien, a professor at Carnegie Mellon University developed a theory called “the information gap theory of curiosity.” Lowenstein says “curiosity is rather simple: It comes when we feel a gap ‘between what we know and what we want to know.’” (source) He goes on to say “This gap has emotional consequences: it feels like a mental itch, a mosquito bite on the brain. We seek out new knowledge because we that’s how we scratch the itch.” That’s why these headline formulas increase traffic.
  • Imagine again that you’re a blogger looking to leverage Facebook.  You begin to click on multiple posts titled “How to get more traffic using Facebook” and bunch of other variations. What happens?  All of the posts begin to run together becoming indecipherable to your brain.  Psychologists call this cognitive overload and you passively read post after post after post.  You never truly connect with the blogger or the message.
  • By adding a quantifiable benefit, you’re accomplishing two things.  First you’re laser targeting the type of reader you want to see the post.  And second, you’re giving them a realistic goal to strive for.
  • ...3 more annotations...
  • When a person can see the finish line, they’re far more likely to start.
  • Take a look at what happens when you google “From 2,500 to 1 million fans in 2 years”.
  • Ask yourself if you can add either a quantifiable benefit or a specific time frame to your post.  Can you tell the story about how you got more readers to your blog in 30 days?  Or can you tell the story about how you helped a friend drop 15 pounds without starving herself?
  • John Lemke on 22 Jun 14
     
    This is a good list and also explains the "whys" of it.
John Lemke

So, How DO You Promote a Blog Post, Anyway? - 0 views

www.makealivingwriting.com/how-to-promote-a-blog-post

2014 WriteLink writing freelance copywriting bloggin promoting post blog

shared by John Lemke on 12 May 14 - No Cached
  • Comment on their posts.
  • If you want to build a blog, the reality is that Twitter is one of the most important platforms for sharing, probably followed by Google+, at this point. If you’re in a home/food/how-to niche, Pinterest may be important to you as well. If Facebook seems like a place people talk about your topic a lot, it might be useful, too.
  • There are plenty of tools out there — among the most popular are AddtoAny, ShareThis, and Sharebar (which is what I’m currently using).
  • ...6 more annotations...
  • Reverse-engineer your social-media success by noticing what sorts of posts get shared a lot in your niche, and writing something along those lines.
  • the key ingredient: Write a strong headline
  • Use hashtags
  • Use a scheduler
  • Don’t just keep retweeting your headline and link. Instead, vary what you say.
  • Be sure you share other things inbetween the repetitions of your new post. Do some scanning, find some interesting stuff, and lace it into your schedule as well, so you don’t start looking like an obnoxious salesman and continue to appear to be putting out useful, varied info.
John Lemke

Is U.S. a Noun? - 0 views

www.dailywritingtips.com/is-u-s-a-noun

2014 u s noun WriteLink writing tips grammar

shared by John Lemke on 11 Apr 14 - No Cached
  • The Chicago Manual of Style prescribes spelling out United States as a noun in running text and reserving US for the adjective form only. CMOS also prefers US without periods, to match the US postal codes like AR, MI, and WY.
  • The AP Stylebook recognizes U. S. as a noun as well as an adjective. It calls for periods when the U.S. appears in a running text, but US without periods in a headline.
  • When it comes to formal speaking and written text, however, reserve the abbreviation for adjectival use and write out United States as the noun.
  • John Lemke on 11 Apr 14
     
    I never really thought about it before but it seems that using "US" or "U.S."  as a noun is somewhat debated.
John Lemke

Growing Your Blog One Reader At a Time - 0 views

www.steamfeed.com/your-blog-one-reader-at-a-time

blog growing 2014 WriteLink freelance copywriting tips writing blogging marketing

shared by John Lemke on 26 May 14 - No Cached
  • Building your blog’s foundation requires some significant work if you want it to stand the test of time.
  • I’m talking about real people who engage with you in regards to your blog on a regular basis
  • the more you post the faster your blog will grow.
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  • a great headline
John Lemke

20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand - 0 views

boostblogtraffic.com/crystal-clear-writing

2014 writing freelance copywriting tips list writer WriteLink

shared by John Lemke on 15 May 14 - No Cached
  • Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.
  • Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.
  • If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.
  • ...16 more annotations...
  • Make sure a clear connection exists between the opening of your post and the headline.
  • If a sentence, phrase or word is particularly important or significant, use bold or italics to add stress. But don’t overdo it.
  • Always be consistent with your terminology.
  • If a point is worth making, it’s worth making twice. Or even three times.
  • Only tell them what they need to know to follow your argument. Share the minimum you need to convey the desired message.
  • Clear examples help readers understand difficult concepts.
  • Concrete language describes something detectable by the senses. Something you can see, feel, hear, smell or taste. Abstract concepts are much harder to imagine.
  • When you provide specific detail in your writing, there’s less room for ambiguity. Your reader is far more likely to end up with the same idea in their head as you have in yours.
  • Clarity does not tolerate “might,” “may” or “possibly.” If you can’t say something with certainty, perhaps you shouldn’t be writing about it at all.
  • if you’re in the business of spreading ideas, you must make friends with bullets.
  • Bullets are a valuable tool, but you should never drop your reader into a list without first setting the scene.
  • make sure each point is recognizably related to the others.
  • If you were giving your reader a list of steps, you’d present them in the order they needed doing, right? Obviously. But if the items in your list aren’t steps, they often still have a natural order – even if you didn’t have one in mind when you wrote them.
  • always supply everything the reader needs to fully understand your points within the post itself.
  • You think you’re being generous but truthfully you’re being greedy. Greedy with your reader’s time, their attention, and their patience.
  • include a clear call-to-action. Tell your reader what you want them to do.
  • John Lemke on 15 May 14
     
    20 tips on writing with clarity.
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