Demand for Orange Juice on the rise - 0 views
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Max Haupt on 02 Sep 12The article discusses the idea that in the coming 20-40 years the demand for orange juice will almost double, and that the orange market, as well as the orange juice market must be prepared to supply enough products in order to satisfy the demand for orange juice. Although the citrus nurseries in Florida as well as South America are producing massive amounts of oranges in order to supply enough to orange juice firms, it is currently not enough to satisfy the growing population. It is estimated that global population will increase by 2 billion in the next 40 years, meaning the demand for orange juice will increase substantially. As a result of this huge increase in demand, which the American and South American markets alone cannot satisfy, various other markets worldwide, such as the Asian market, are hoping to move into the orange juice industry, in order to seize the opportunity and make more money by providing the product.
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Max Haupt on 13 Sep 12In the case of the orange juice, the equilibirum price and quantity will both be increasing, as there has been a sudden shift in demand due to demographics and a projected increase in global population. As a result, producers will see this increase in demand as an incentive to produce not only more orange juice, but also grow more oranges. Consumers on the other hand, will either look for substitute goods or ration the product as there has also been an increase in price, indicating the scarcity of the product. This shift will have a large impact on other markets as well. As the price for orange juice and oranges is increasing, consumers may look to consume apple juice or other fruit juices instead.