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RIM, the Canadian company that developed and designed the Blackberry smartphone devices released from 1999 onwards, published revenues and profits below the analysts' estimates that were made earlier on this year. According to Bloomberg, RIM's share of global market decreased to a mere 8.2 percent in contrast to the 14 percent they obtained in the previous year. This decrease in global market share can be traced back to the skyrocketing iPhone shares, which simultaneously rose from 16 percent market share to 24 perfect. With so much of the consumer demand shifting towards iPhones and alternative smartphones, the consumer demand for Blackberries are decreasing, thus in turn lowering the annual revenue and profit of RIM. Another way this article relates back to the Economic concepts we discussed in class would be the market structure of cellular phones. Seeing as RIM's global market shares' decrease was so closely correlated to Apple's iPhones market share increase, we are looking at a low number of cellphone producers with large global market share percentages. We can also establish that they produce either similar or slightly differentiated goods, which concludes that the type of market structure being discussed in the article would be an oligopoly.