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Lexy Martin

Seth's Blog: Ode: How to tell a great story - 0 views

sethgodin.typepad.com/...ode_how_to_tell.html

shared by Lexy Martin on 28 Sep 13 - Cached
  • Great stories succeed because they are able to capture the imagination of large or important audiences.
  • A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic
  • Great stories make a promise.
  • ...27 more annotations...
  • People don’t trust the beautiful women ordering vodka at the corner bar
  • Great stories don’t always need eight-page color brochures or a face-to-face meeting. Either you are ready to listen or you aren’t.
  • Great stories are subtle
  • Great stories happen fast
  • no marketer succeeds in telling a story unless he has earned the credibility to tell that story.
  • Great stories don’t appeal to logic
  • Great stories are rarely aimed at everyone.
  • great stories agree with our world view.
  • Great stories don’t contradict themselves
  • capture the imagination of large or important audiences.
  • bold and audacious.
  • People don’t trust the beautiful women ordering vodka at the corner bar
  • no marketer succeeds in telling a story unless he has earned the credibility to tell that story.
  • the fewer details a marketer spells out, the more powerful the story becomes.
  • allowing people to draw their own conclusions is far more effective than announcing the punch line.
  • Either you are ready to listen or you aren’t.
  • appeal to our senses.
  • med at everyone.
  • most effective stories match the world view of a tiny audience
  • audience feel smart and secure when reminded how right they were
  • agree with what the audience
  • agree with our world view.
    • Rebecca Lurie
      Rebecca Lurie on 29 Sep 13
       
      In the fashion world trying to find a new Fad and make it appealing to people. (great article for my essay) 
  • Great stories don’t contradict themselves
    • anonymous
      anonymous on 29 Sep 13
       
      This is probably what I struggle with most when I tell a story, and it always ruins it. 
  • Great stories are trusted
  • makes the members
  • of the audience feel smart and secure
  • Rebecca Lurie on 29 Sep 13
     
    This article relates to what my paper may be about.  I am interested in the business world.  
  • Lexy Martin on 30 Sep 13
     
    STORIES- what kind of great should they be
Alyssa Lau

Mindfulness: Top-down or bottom-up emotion regulation strategy? - 0 views

www.sciencedirect.com.esf.idm.oclc.org/...S0272735812001584

shared by Alyssa Lau on 06 Oct 13 - No Cached
    • Alyssa Lau
      Alyssa Lau on 06 Oct 13
       
      Mindfulness gives off siginificant positive changes.  mechanics: emotion regulation strategies - the ability to regulation one emtion and emotional repsonses.  2 ways of emotional strategies:  1) top-down model: everything is affected from the upper level - Cognitive reappriasal - change the effort of the emotional reponse, In other words, a different meaning/ output that changes the input of emotions. 
  • direct modulation of emotion-generative brain regions without cognitively reappraise emotionally salient stimuli
  • bottom–up
  • ...19 more annotations...
  • haracterized by a direct reduced reactivity of “lower” emotion-generative brain regions without an active recruitment of “higher” brain regions,
    • Alyssa Lau
      Alyssa Lau on 06 Oct 13
       
      Bottom- up model: Direct modulation of the regions of the brain that does not change the meaning of the emotional impact.  the lower level affects the upper levels of the model. - Characterization 
  • op–down em
  • otion regulation strategy facilitating positive cognitive reappraisal
  • if mindfulness training is primarily a bottom–up process, MBIs might be effective for patients not responding to traditional psychotherapies.
  • op–down mechanisms
  • cognitive reappraisal, to regulate unpleasant emotions
  • o assess whether mindfulness practice can be best described as a top–down emotion regulation strategy, as a bottom–up emotion regulation strategy, or as a combination of both strategies, on the basis of functional neuro-imaging studies employing emotion regulation paradigms.
  • mindfulness
  • raditionally been defined as an understanding of what is occurring before or beyond conceptual and emotional classifications about what is taking or has taken place
    • Alyssa Lau
      Alyssa Lau on 06 Oct 13
       
      Binary of this paper: The Western definition of mindfulness vs. the traditional definition of mindfulness
  • classical descriptions of mindfulness
  • raditional contexts
  • raditional descriptions of mindfulness
  • asily translated within current Western theoretical frameworks
  • mindfulness
  • (1) a specific state that arises only when the individual is purposely attending to present moment experience, (2) a mental trait that differs both among and within different individuals at different time points, and (3) specific practices designed to cultivate and maintain the state of mindfulness
  • (1) modern clinical MBIs, such as MBSR and MBCT, that have been specifically developed to integrate the essence of ancient Buddhist practices with the modern clinical practice as a means to reduce a variety of physical and psychological symptoms
  • Alternatively, both processes could be more or less associated with mindfulness training depending on the emphasis given by specific instructors and traditions.
hannah wheeler

Nature connectedness: Associations with well-being and mindfulness - 0 views

www.sciencedirect.com/...S0191886911001711

scientific paper mindfulness nature

shared by hannah wheeler on 07 Oct 13 - No Cached
    • hannah wheeler
      hannah wheeler on 07 Oct 13
       
      Scholarly source
Paul Brahan

Call for papers - Journal of Research in Marketing and Entrepreneurship - 1 views

www.emeraldinsight.com/...call_for_papers.htm

shared by Paul Brahan on 02 Oct 13 - No Cached
    • Paul Brahan
      Paul Brahan on 02 Oct 13
       
      How mindfulness is used in entrepreneurial marketing.
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