This article aims to shed light on the distinguishing features of management accounting in family firms in relation to processes
of professionalization and succession. The study combines insights offered by the debate on family businesses and management
accounting with the empirical findings of a longitudinal case study (Monnalisa). By exploring the evolution of management
accounting practices within the company and the processes of succession and professionalization, this article shows that management
accounting can affect the transfer of knowledge across generations and between the owner family and the management team, thus
representing and reproducing the priorities, values, and vision of the entrepreneur.