Korean wave's influence is most visible in China, Japan and Southeast Asia, spreading to India,[6] the Middle East,[7] Central Asia,[8] Iran,[9] Israel,[10] Turkey[11] and Russia.[11] The Korean wave is rapidly expanding beyond Asia through the internet and has a substantial presence in North, Central and South America, particularly in Chile, Mexico and Argentina,[12] and is increasingly becoming popular in the United States.[13] It is also gaining momentum in Eastern Europe and Scandinavia, led by Hungary[14] and Norway.[15] It is gathering positive interest in North Africa, attracting a sizable niche audience in Egypt.[16] Currently, the Korean wave is starting to hit the shores of the United Kingdom[17][18] and Australia.[