Why the explosion of social games excites veteran developers | Geek Gestalt - CNET News - 0 views
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Madeline Brownstone on 14 Mar 10"On the other hand, Smith said that any game developer trying to build a game that attracts audiences around the world would do well to concentrate on proper localization. Mistakes that have annoyed regional audiences, Smith said, have included one social game offering virtual goods timed for Christmas that didn't make sense to South Americans because they featured snow-oriented scenes. "
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Madeline Brownstone on 14 Mar 10"Still, it may not matter whether developers consider social games to be bona fide games, Reynolds said. Rather, succeeding in the Facebook era may mean learning a lot more about social interactions than about game mechanics. "The magic is in the social interactions," Reynolds said. "And so we have to devise game mechanics that are very, very light...get the social right, and then work on the game mechanics."