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Melanie Arxhoek

Man enough to be a nurse? - 4 views

alumni.eecs.berkeley.edu/...nursingposter67k.jpg

stereotypes adverts gender

shared by Melanie Arxhoek on 09 Sep 11 - No Cached
Marisa Takauchi

Nike Women My Knees | AdWomen - 23 views

www.adwomen.org/...nike-women-my-knees

shared by Marisa Takauchi on 31 Aug 11 - No Cached
    • Tessa McAteer
      Tessa McAteer on 31 Aug 11
       
      Cuts on knees!
    • Tessa McAteer
      Tessa McAteer on 31 Aug 11
       
      Grey legs make them stand out from the pink and purple behind.
    • Erica Nozawa
      Erica Nozawa on 31 Aug 11
       
      The color of the legs is such a contrast to the purple and pink colors in the background!
    • Virginia Russolo
      Virginia Russolo on 31 Aug 11
       
      To me the knees stand out because of the space they occupy (almost half of the ad) and their monochrome tones against the colorful background.
    • Cynthia Huang
      Cynthia Huang on 31 Aug 11
       
      I think the knees have been put into the foreground. It's quite bold.
    • Ayane Tomita
      Ayane Tomita on 01 Sep 11
       
      The slogan "Just do it" is very striking.
    • Cynthia Huang
      Cynthia Huang on 31 Aug 11
       
      This line, and the other horizontal ones, seem to show more emphasis on what they want to say. 
    • Arla Takala
      Arla Takala on 31 Aug 11
       
      "scratched" lines :) 
  • ...11 more annotations...
    • Cynthia Huang
      Cynthia Huang on 31 Aug 11
       
      The purple-blue color seems like a bruise.
    • Tessa McAteer
      Tessa McAteer on 31 Aug 11
       
      Slogan in colour to make it stand out more
    • Madeleine Cox
      Madeleine Cox on 31 Aug 11
       
      The colour pink is traditionally (and controversially) associated with girls and women.
    • Melanie Arxhoek
      Melanie Arxhoek on 31 Aug 11
       
      There is a lot of pink in this add, however also purple, which combines both pink and blue. This could mean that the ad wants men and women to be involved in similar (sports) activities.
    • Momoko Osawa
      Momoko Osawa on 31 Aug 11
       
      vivid colours to attract people
    • Marisa Takauchi
      Marisa Takauchi on 01 Sep 11
       
      The texts are written in gray with white background. The legs are also colour gray, but with vivid colour(pinkish coulour w/purple) background. The colours are neatly united. With this effect, texts and images are clearly divided. However, by using same colour for texts and the legs, it makes connection between the two. It also catches viewers' eyes.
    • Marisa Takauchi
      Marisa Takauchi on 01 Sep 11
       
      Pink in the texts makes it standout. Thoses parts are probably the points this Ad. wants to emphasize.
    • Virginia Russolo
      Virginia Russolo on 31 Aug 11
       
      Are bruised knees abnormal to the mom?
  • e Women
    • Erica Nozawa
      Erica Nozawa on 31 Aug 11
       
      I think the dark color of the legs is supposed to signalize somehting. It makes them appeaer strong, as opposed to if they were ligher.
    • Ryo Sakai
      Ryo Sakai on 01 Sep 11
       
      The background makes the knees stand out
    • Arla Takala
      Arla Takala on 01 Sep 11
       
      This advert is quite simple but attention grabbing and contains all the information needed.
    • Marisa Takauchi
      Marisa Takauchi on 01 Sep 11
       
      The sentences are divided in small groups, and this makes rythm when reader reads them.
  • Madeleine Cox on 31 Aug 11
     
    Your first source on the Language and Literature course!
  • Katie Miyoshi on 07 Sep 11
     
    "My knees are tomboys", is use of personification by giving knees the human characteristic of being a "tomboy". Much like the other advertisement on "thunder thighs", this advertisement is trying to make women proud to have scraped knees, instead of trying to hide them because they are considered "un-lady like" in society today. By bolding and coloring "My knees are tomboys", the playful words and subject can clearly catch someone's attention and draws the reader. By making the lines crooked and out of place, this makes the advertisement different than perhaps a straight, normal column and perhaps further suggesting to stray from the norm and stereotypes. This advertisement is clearly targeted to women because visually, the advertisement is pink and purple. Additionally, "wear my dresses short" is an example in the text itself that suggests this advertisement is directed to females.
Tessa McAteer

Dove real woman campaign - 1 views

4.bp.blogspot.com/...printad.jp

Stereotype Adverts

shared by Tessa McAteer on 09 Sep 11 - No Cached
    • Tessa McAteer
      Tessa McAteer on 09 Sep 11
       
      DIfferent types of women too. Asian, Black, white again applies to many women
    • Tessa McAteer
      Tessa McAteer on 09 Sep 11
       
      Different types on hair - curly, straight, short, long, blonde, black, brown, grey, red! Ad applies to all women 
    • Tessa McAteer
      Tessa McAteer on 09 Sep 11
       
      The hair looks good- so the ad is trying to get you to buy the product as you can look that good too!
  • ...3 more annotations...
    • Tessa McAteer
      Tessa McAteer on 09 Sep 11
       
      The ad is also targeting all ages as different ages shown here
    • Tessa McAteer
      Tessa McAteer on 09 Sep 11
       
      "discover the beauty in your own hair with the deep care in dove shampoos and conditioners" Saying that you can had beautiful hair if you buy dove products
    • Tessa McAteer
      Tessa McAteer on 09 Sep 11
       
      says: can have beautiful hair WHEN CARED FOR getting the reader to want to care for their hair so it can be beautiful! 
Marisa Takauchi

The Conscious Man (ARE YOU MAN ENOUGH......TO BE A NURSE?) - 1 views

theconsciousman.wordpress.com/...02

adverts stereotypes gender

shared by Marisa Takauchi on 09 Sep 11 - No Cached
  • Marisa Takauchi on 09 Sep 11
     
    Please scroll down the page.
Melanie Arxhoek

Teen Stereotypes - 0 views

thinkb4youspeak.com/DownloadandShare

stereotypes adverts gender teens

shared by Melanie Arxhoek on 09 Sep 11 - No Cached
  • Melanie Arxhoek on 09 Sep 11
     
    You have to scroll down the page to see the ad.
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