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"How do you select books to read? Do you use the jacket cover? Word of mouth? Reading lists? Which comes first, reading a book or watching a movie made from it? We do not believe it has to be an 'either-or' choice. Book trailers are short, two to three minute videos that introduce the basic storyline and in which the story is re-enacted with similar artistic and creative decisions made by a movie director as to what parts of the story are presented in a film he or she is creating."