Metrosexuality differs from other incarnations of male self-love, in that it’s reliant on consumer capitalism. In other words, if you want to look hot: buy more stuff. But that narcissism, ever-apparent for the metro-man who needs mirrors like Narcissus needs the pool, is not necessarily a negative, argues Simpson.
“The rise of male behaviors, practices and tastes characterised as metrosexual are made possible in large part by the decline of stigma attached to male homosexuality. While this stigma made life difficult for homosexual men, it also had an instructive, not to say repressive, effect on all men.” In contrast metrosexuality means masculinity is no longer black and white, “no longer always heterosexual and never homosexual or always active never passive, always desiring never desired, always looking never looked at,” says Simpson.