I suspect it emerges from a flaw in the very project of critical theory. When Marxism, semiotics and the rest burst on the academic scene in the 1960s and ‘70s, they were seen above all as ways to probe beneath the sur- face of reality. The idea was always to unmask the hidden structures of power, dominance, and exploitation that lay below even the most mundane and ordinary aspects of daily life. Certainly such things are there to be found. But if this is all one is looking for, one soon ends up with a rather jaundiced picture of social reality. The overall effect of reading through this literature is remarkably bleak; one is left with the almost Gnostic feeling of a fallen world, in which every aspect of human life is threaded with violence and domination.9 Critical theory thus ended up sabotaging his own best in- tentions, making power and domination so fundamental to the very nature of social reality that it became impossible to imagine a world without it. Be- cause if one can’t, then criticism rather loses its point. Before long, one had figures like Foucault or Baudrillard arguing that resistance is futile (or at least, that organized political resistance is futile), that power is simply the basic constituent of everything, and often enough, that there is no way out of a totalizing system, and that we should just learn to accept it with a cer- tain ironic detachment. And if everything is equally corrupt, then pretty much anything could be open for redemption.10 Why not, say, those creative and slightly offbeat forms of mass consumption favored by upper-middle class academics? Toward an Anthropological Theory of Value, page 30