When you get home tonight, you might find a pile of direct mail on the kitchen counter. The phone may ring with a local police group seeking a donation. E-mails from L.L. Bean or Hilton Hotels could fill your inbox.
The Telegraph is reporting that social networking giant Facebook has new plans for generating revenue; offering its 150 million user database as a market research tool to corporations. Starting this spring, companies will be able to selectively target Facebook's members in order to research the appeal of new products through a polling system called Engagement Ads as demonstrated at the World Economic Forum in Davos....