Christopher Heine is a staff writer for ClickZ News. His beats include social media, sports/entertainment marketing, retail, CPGs, and e-mail. Heine has been covering digital marketing since graduating from the University of Nebraska-Lincoln in 1999. You can follow him via @Chris_Heine on Twitter.

When you get home tonight, you might find a pile of direct mail on the kitchen counter. The phone may ring with a local police group seeking a donation. E-mails from L.L. Bean or Hilton Hotels could fill your inbox.