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When you pick up the paper, with its solid reporting on local politics and strong point of view, you know what to expect. A well-defined sensibility, deep local roots and a focus on its one and only market give the publication staying power.

In the Internet era, there are plenty of options for those attracted to an alternative sensibility. But even if the Salons of the world capture some of that audience, there’s still a place for the distinctively local approach — and chains, by their nature, find that harder to cultivate.

But a strong local voice and brand identity are key to possible new strategies in areas like live events production and participatory journalism. Even on the Internet, where scale matters, local coverage remains a promising frontier.

“My Ohio State colleagues took the initiative last November to convene a community conversation to discuss the implications of the report for Columbus. They could not get a single mainstream media news outlet (print or broadcast) to participate—although public and alternative media were well represented…”

“What would it be like to organize an entire college or university education around the idea of journalism? I am not talking here about what we think of as vocational journalism education. The idea is not to make everyone a professional editor or reporter. I am talking, instead, about conceiving an entire program of liberal education that takes as its central theme the idea that the new media phenomenon is potentially making everyone a journalist.

I’ve long believed that basic journalism training would benefit everyone, and that journalistic assignments could start as early as elementary school. Shane points out that his vision of journalism-centered higher education could help solve three major social problems: The shortfall in local news production around the country. The well-documented deficiency in college student writing. Low civic literacy: Americans’ generally poor knowledge about how social institutions work, and who makes the policy decisions that affect their lives. Shane also observed that involving students in local journalism “wins the educational trifecta”: Students would tackle meaningful and intellectually challenging issues. Students enjoy dealing with such issues. Students would develop marketable skills while also learning to function effectively as citizens.