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This guy has some very interesting thoughts, but can teachers really afford to follow some of his advice??  

His sense of audience is ridiculous. I'm all about creativity, even in academic writing. My students have a variety of creative opportunities, but the fact remains that they need to learn how to put thoughts together effectively. I just looked at two essays that had absolutely no coherent point, even though they featured personal experiences. He made a comparison between essays and novels. Dude! They are two completely different forms of writing. They have different goals and different parameters. Yes, the 5-paragraph essay is a stilted, inauthentic form of writing and it is largely on its way out, but at the secondary level, it is the training wheels some students need to learn how to organize their thoughts coherently. No matter how they write, they still have to say SOMETHING.

He does exaggerate for effect, e.g. his claim that students are told to write in a style similar to classic literature--ridiculous! No one is told to copy any writing style previous to 1950, unless it is graduate students being told to mimic the horrible jargon of academic journals, but I think that's a different "bad" than what he means here. He avoids what should be his real topic--truly bad writing; I mean incompetent, to the point of being an effort to follow, poorly structured writing. We see this writing from the strongest cases of ESL students and from students who seem to have skipped several grades in school or who have never read a great deal in their school years. He leaves off the most important tool for teaching writing, and that is frequency. Anyone who only writes by email, Facebook, and twitter, and only writes something for a class once or twice a semester, will never break into a "conversational" form of writing (with complete sentences and paragraphs) that will be recognized as literate, normal, and natural. We recommend starting with short, non-graded writing and, by writing 2-3 times a week, working up to something more substantial. If teachers can do that, then college student writing will improve, but the plan requires patience and consistency from the teacher.

This article gives some good examples of different types of in class writing our QEP instructors can use for graded or non graded writing assignments.

A few years ago, a team of economists at MIT and UCSD analyzed the data from NIH and HHMI funded labs to see which funding strategy was more effective. … The data was clear: In every biomedical field, the risky HHMI grants were generating the most important, innovative and influential research.