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sandy ingram

Study: Cloud Cuts Carbon Emissions: Companies running applications in the cloud can red... - 0 views

  • “The IT industry had this nagging question – as more and more services move to the cloud, do they consume more or less energy?” Bernard said. “This study found that you can migrate existing infrastructure to the cloud and see not only growth in productivity but a reduction in energy consumption for those services.”
  • The study was aimed at understanding how the cloud performs differently from an on-premises environment, said Josh Whitney, corporate sustainability strategy lead with WSP. Using a methodology aligned to the Global eSustainability Initiative (GeSI) standards, Accenture and WSP compared the energy use and carbon emissions per user for Exchange Server 2007, SharePoint Server 2007, and Microsoft Dynamics CRM with their cloud-based equivalents: Exchange Online, SharePoint Online and Microsoft Dynamics CRM Online. The results suggest that for widely deployed and commonly used applications such as e-mail, content sharing and customer relationship management, the cloud can enable significant reduction in carbon emissions.
  • “The findings are actually pretty impressive,” Whitney said. “I think this study provides further reinforcement of the benefits of the cloud beyond the bottom line. It provides one of the first quantitative and measurable analyses of the impact that cloud computing can have directly compared to a traditional deployment of IT within a company.”
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  • The study pointed to several other factors that drove down emissions and consumption, including the fact that datacenters operate servers at much higher utilization rates and are physically constructed to reduce power loss.
  • Mike Ehrenberg, a technical fellow and chief architect for Microsoft Dynamics, said the study’s findings should reinforce for customers the benefits of moving to the cloud.
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    "A new study released today found that companies running applications in the cloud can reduce their carbon emissions by 30 percent or more compared with running those same applications in their own infrastructure. The study, "Cloud Computing and Sustainability: The Environmental Benefits of Moving to the Cloud," was commissioned by Microsoft and conducted by Accenture, a global management consulting, technology consulting and technology outsourcing company, and WSP Environment & Energy, an environmental consulting group. "
sandy ingram

The Cloud's Green Advantage - Forbes.com - 0 views

  • When small organizations (100 users) move to the cloud, the effective carbon footprint reduction could be up to a 90% savings by using a shared cloud environment instead of their own local servers
  • For large corporations, the savings are typically 30% or more. In a case study with a large consumer-goods company, the team calculated that 32% of energy use and resulting carbon emissions could be saved by moving 50,000 e-mail users in North America and Europe to Microsoft's equivalent cloud offering.
  • What accounts for these significant energy savings? Think of cloud computing as being like mass transit. The data center is essentially getting computing applications to carpool or take the bus instead of sitting in their own individual servers. However, unlike mass transit, there is no sacrifice in convenience or performance with this move. Consider the disappointing fact that a typical server in a company often runs at about 10% of capacity, meaning there are lots of servers out there drawing power without doing much computing
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  • The economies of scale of cloud data centers allow much higher utilization of servers, dynamic provisioning to better match server capacity to demand, and multi-tenancy to serve thousands of organizations with one set of shared infrastructure.
  • The efficiency benefits of the cloud won't be realized unless customers are thoughtful about decommissioning or repurposing unused servers, and cloud providers like Microsoft continue to innovate in the name of greater and greater efficiency.
  • For companies with their own large-scale infrastructure, this study identifies the key drivers that will let them optimize for the greatest efficiency as well.
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    "In his piece, "Cloud Computing Meets Energy Management," William Clifford makes important points about the need to optimize the efficiency of both cloud data centers and on-premise computing. However, a new study released this week challenges his assertion that cloud computing "just transfers the consumption problem to another location." The findings suggest instead that cloud computing can significantly reduce the overall net energy use of business computing needs."
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