academia could care less about whether anything its scholars do actually makes a difference in the world, except for the occasional puff piece to show to contributors or alumni. Reaching out to the whole world is the stuff that convocation speeches and university mission statements are made of, but in the day-to-day world of academia, actually reaching the world with one’s refined knowledge is not rewarded. In fact, it is often punished. Generalists, such as those who are using blogging to actually talk to the public about their ideas, are threatened with lack of tenure or advancement if they waste their time in anything but publications oriented towards their disciplinary peers.