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If we want to improve learning ~today~, we have to meet learners where they are ~today~. And today and for the foreseeable future the overwhelming majority of learners will be going to schools and universities where their teachers will adopt textbooks based on things like the name recognition of the author(s), the quality of the textbook, supporting instructional materials like test item banks and PPT notes, and the availability (and marketing!) of review copies.

having said that, there are some additional, very practical benefits of an open textbook for the faculty member who has to make the adoption decision. For example, when the license and the technology allow the faculty member to remove chapters from the book, change the order of chapters in the book, or even edit chapters in the book directly (e.g., adding locally relevant examples) BEFORE her/his students ever see the books online or in print, this gives the faculty member much greater control over the instructional experience. Most faculty members couldn’t care less about “open” for openness sake, but give them greater control over the instructional experience, and suddenly openness is translated into a concrete benefit - a difference beyond “openness for openness sake.”

The Plus in our CC By-NC-SA Plus will indeed be More Permissions - it will grant blanket permissions for anyone and everyone to make Commercial Use of FWK-published textbook materials in the context of the FWK Marketplace. The Marketplace will be an area of the FWK site where people can post and sell their own study guides, audio chapters, flash cards, videos, case studies, and other study materials related to FWK textbooks at whatever price they set (of course, they can alternately choose to openly license the things they put in the Marketplace, too). The Marketplace will be an “eBay for study materials,” and like eBay when somone sells material through the Marketplace, a small portion of the sale will come back to FWK and be shared with the textbook author whose work has been derived from or augmented by the new material.

I don't expect direct subsidies for education will matter generally - especially in the humanities. Investments in science, technology, and health care will boost large research universities that depend on grants. The next 8 years will be good to scientists at MIT, Cal Tech, and Johns Hopkins, among others. Better to be a "real" scientist than a "social" scientist.

Faculty should expect less and less security. Major universities have been shifting away from tenured faculty toward lecturers - and that may well be a good trend. Lecturers tend to be closer to the "real world," which comes along with more practical skills. Likewise, growth in higher education will be greater in community and technical colleges. Job security there is directly related to performance - not tenure. We may, thankfully, be moving toward more accountability for teachers and less security for the dead wood among our faculties.

If you're looking for innovation and change in higher education , take a train to your state capitol building. Avoid that flight to DC.