Group items tagged

HOTEL OWNERS NAVIGATING industry changes wrought by the pandemic face no dearth of challenges: the decline in business travel, competition from home rental apps and ongoing labor shortages are just a few. Too often, the people owning the hotels - many of them small business owners - are figuring out how to adapt to the new hospitality landscape with added complications from the hotel brands that should be their partners. While many hotel owners have struggled to maintain their livelihoods since the pandemic began three years ago, some big hotel chain franchisers sold hundreds of millions of dollars' worth of loyalty point value to credit card companies under a system that often fails to adequately reimburse the franchisees. That is the thanks these hardworking franchisees got as they worked hard to keep hotel doors open. It does not have to be this way. Generations of franchise owners have successfully embraced entrepreneurship through the franchising model. Franchising allows budding entrepreneurs to adopt a known brand name and comprehensive business strategies in exchange for a portion of the revenue. This partnership has nurtured our industry: Hotels owned by our members employ 1.1 million Americans and contribute $368 billion to the economy. But the franchising relationship needs to be a two-way street to be truly successful. That is why we must ensure that the franchise industry engages in sustainable practices that recognize and safeguard the contributions of small business owners.

IHG HOTELS & RESORTS recently launched "IHG LIFT," an owner growth program aimed at providing hotel development support for historically underrepresented groups in the hospitality industry and promoting diversity within IHG's hotel owner community, the company said. The new program seeks to remove shared barriers to hotel ownership within these groups, promoting diverse owner-entrepreneurs for success. IHG will invest more than $30 million over the next five years to aid the program, offering support, capital access, and guidance throughout the hotel lifecycle for eligible owners in the U.S. and Canada. The IHG LIFT program name stands for leadership, inclusivity, facilitation and transformation, reflecting the necessary change and ongoing evolution within the industry, a company statement said.

U.S. HOTEL DEVELOPERS have a new choice of brands now. InterContinental Hotels Group is now signing franchise agreements stateside for its Vignette Collection, previously focused on development in Asia with its first properties in Australia and Thailand. The Vignette Collection is part of IHG's luxury and lifestyle portfolio that includes more than 400 hotels and 100,000 rooms. Hotel owners and operators in the U.S. are invited to attend an online symposium on franchising with the brand on Dec. 7. "Vignette Collection gives owners and guests an inspiring new choice and, while each hotel in the collection will maintain its unique story and guest experience, guests will also enjoy the assurance of a consistent and high-quality experience backed by IHG," said Julienne Smith, IHG's senior vice president of development for the Americas. "There is outstanding potential in the Americas region for this brand, specifically in urban and resort locations, with Vignette Collection offering high value and flexibility for hotel owners."

THE NEW JERSEY legislature has passed legislation that will place new requirements regarding employees when a hotel changes hands. Hospitality and business associations are objecting to the law, saying it will hinder hotels' recovering in the state. Assembly Bill 6246 will, among other things, require new owners of a hotel to keep all employees on staff for at least 90 days after the purchase without reducing their wages or benefits. The bills also would require the previous owners to provide a list of all employees' names, addresses, hiring dates, phone numbers, wage rates and employment classifications at least 30 days before the change in control, according to the legislation. It also sets terms for how the new owners can reduce staff if necessary during the retention period as well as how violations of the law should be addressed. The proposed law is well intended, but flawed, Ray Cantor, vice president of government affairs for the New Jersey Business & Industry Association told Center Square newspaper.

URBAN PARK HOTELS just launched a new flag brand, Urban Park Motel. It is an economy conversion brand intended specifically for small motel owners. Founded in 2020 by long-time hoteliers Jay Patel and John Parkin, Urban Park Hotels is designed to attract hoteliers away from larger franchises with simplified standards and lower fees using membership over franchising. The new brand, which joins existing brands Urban Park Hotel & Suites and Urban Park Hotel Express, follows that same philosophy. "After collaborating with our team, especially during the height of the Covid-19 pandemic, we noticed that a lot of small motel owners were either closing their properties or trying to 'wait it out' and see what happens," Parkin said. "We also had to readjust our development strategy and wait for the industry to rebound. During this period we created Urban Park Motel, a flag that will reward good motel owners with an opportunity that the large hotel franchise companies have overlooked due to size, location and total expected revenue."

THE AMERICAN FRANCHISE business model is in trouble, according to a recent survey commissioned by AAHOA. The survey was inspired by a webinar AAHOA co-sponsored to gather public comment on the state of franchising for the Federal Trade Commission. The survey found that only 5 percent of the franchisee respondents are satisfied that their current franchise agreements provide fair terms representing a balanced relationship between themselves and their franchiser. Also, 72.6 percent of respondents would "possibly" or "probably" terminate their current franchised business within the next year if they could do so without penalty. "Franchising is in dire straits unless changes are made," said Laura Lee Blake, AAHOA president and CEO. "Franchising is still a powerful tool for economic mobility for America's small-business owners, including AAHOA Members. But franchising only works when both franchisors and franchisees are committed to its success, which requires transparency, fairness, and sustainable business practices. As this survey shows, there is much room for improvement when it comes to relationships that allow our small-business owners to thrive." Blake recently wrote an editorial supporting AAHOA's 12 Points of Fair Franchising and its promotion of a proposed New Jersey law that would reform that state's franchising regulations in ways similar to the 12 points. Several large hotel companies, including Choice Hotels International and Marriott International, protested AAHOA's recent annual convention in protest to its position on franchise reform The survey was conducted among owners of hotels, restaurants, retail stores and other small businesses that had participated in the FTC webinar. It was co-sponsored by the American Association of Franchisees and Dealers, and the Coalition of Franchisee Associations, conducted the survey after a recent webinar with FTC Chair Lina Khan. The FTC is soliciting comments through June 8 about issues that affect franc

URBAN PARK HOTEL Collection, an independent budget-conscious hotel group, has partnered with technology firm LodgeTender to integrate its latest hotel technology platform. The new technology offers hotel owners an extra revenue stream, while eliminating the need to pay for a hotel PMS, booking engine, and channel manager, Urban Park Hotel said in a statement. "The partnership with LodgeTender offers our hotel portfolio an opportunity to earn rather than pay for a technology package," said Jay Patel, managing partner of Urban Park Hotel Collection. "We're delighted to introduce products and services that not only save our owners money, but also generate additional revenue for our member hotels." "Hotel owners now have the chance to upgrade their technology while staying ahead with productive features for added revenue and seamless guest service connections," added Kent Comfort, president of LodgeTender.

LINA PATEL IS Red Roof's new director for strategic franchise initiatives. In the new role, Patel will direct the growth of Red Roof among diverse and underrepresented corporate and franchise communities. Patel has been a hotel owner for 23 years, according to the statement. Prior to joining Red Roof, she was the member of one of the industry's largest franchise advisory committees. In 2007, Patel joined the board of LPS of USA, a non-profit religious, cultural, and non-political organization providing support to American immigrants from India's Leuva Patidar region. She will report to Matthew Hostetler, Red Roof's chief development officer, the company said in a statement. "Lina is one of the strongest advocates for growth and diversity in our industry, and we are delighted to have her join our team as director of strategic initiatives," said George Limbert, president of Red Roof. "She brings a unique and multi-faceted background as a franchise owner, industry executive and AAHOA board member to her new role," Limbert added. Patel, who joined the board of AAHOA in 2017, played a role in launching the organization's HerOwnership program in 2022 - to help further foster, promote, and empower women entrepreneurs in hospitality sector. "With six years on the board of AAHOA, Lina has a deep understanding of the challenges everyday hotel owners face, as well as their paths to success, which she has demonstrated by example in her own career," Hostetler said. Hostetler said 35 percent of Red Roof's franchise system is represented by women.

IHG HOTELS & RESORTS recently introduced new prototype options for its three suites brands - Staybridge Suites, Candlewood Suites, and Atwell Suites - focusing on space and efficiency while maintaining key features from current designs. These prototypes are scheduled to be available by the second quarter of 2024, with the first properties featuring them expected to open as early as 2025, IHG said in a statement. Initially, the prototype designs will only be accessible to U.S. properties, with the possibility of future adoption in Canada, the Caribbean, and Latin America. "IHG continues to build on our nearly three decades of leadership in the extended-stay and suites space by evolving our prototype designs to increase owner value while offering the spaces and amenities short- and long-term travelers value most," said Kevin Schramm, IHG's senior vice president for development, mainstream brands, U.S. and Canada. "Our new concepts reflect guest and owner feedback, and enable new and existing owners to deliver our modern suite experiences-in various forms-to more markets without compromising consistency or quality."

HILTON RECENTLY INTRODUCED a new North American prototype and refreshed global brand identity for its Hampton Inn and Hampton Inn & Suites brands. The prototype is scheduled for its inaugural hotel opening in early 2025, Hilton said in a statement. "With a legacy of leadership and performance spanning four decades, Hampton by Hilton continues to stand as a beacon of humanity, connecting people from around the globe and delivering a reliable and friendly stay in each one of our hotels," said Shruti Gandhi Buckley, Hampton by Hilton's senior vice president and brand leader. "As we unveil our new North American prototype and refreshed visual identity, we embark on an exciting new chapter for Hampton. This is a celebration of our core values and signifies a renewed commitment to our owners, guests and team members." The prototype is designed to adapt to various market conditions and site restrictions while improving the guest experience, the statement said. Informed by guest and owner insights, as well as design trends, these updates aim to enhance guest functionality and comfort while optimizing costs for owners in terms of building, operating, and renovating.

The Hiatus Clearwater Beach, Curio Collection by Hilton is now open in Florida. 3H Group Inc., led by Hiren Desai as president and CEO, is the owner of the property, while hotel management firm LBA Hospitality will manage the operations of the beachside hotel. The 88-room boutique-style hotel is the first Curio property to join the LBA portfolio and expands the partnership between LBA Hospitality and owner/developer 3H Group, the companies said in a joint statement. "In January 2022, when LBA took over management of the 3H portfolio of hotels, I thought I would take a little break," said Desai. "I told my family and colleagues I was going to take a little hiatus, and they had different ideas in store for me. My brother, Nick Desai-also a co-owner of 3H Group-said, 'You can take a hiatus, but take it in Clearwater Beach.'" New York City-based Celano Design Studio Co. designed The Hiatus' interior, the statement added. Guestrooms and suites feature balconies with Clearwater Beach views, while the seventh-floor rooftop restaurant and reception area offer Gulf and beach vistas.

AN ALABAMA HOTELIER, Pravin Raojibhai Patel, was shot and killed last week after a confrontation with a man asking for a room, according to the Sheffield, Alabama, Police Department. William Jeremy Moore, 34, was arrested in connection with the incident, which comes three years after a series of similar killings of Indian American Hotel owners. Patel, 76, was the owner of the Hillcrest Motel in Sheffield. On Feb. 8, Moore came to the motel and tried to get a room when an altercation started between the two men. "That is when Mr. Moore pulled a handgun and shot Mr. Patel," Sheffield Police Chief Ricky Terry said in the report. "Mr. Moore was quickly apprehended by Sheffield Police on 13th Avenue when he was trying to break into an abandoned house. When searching Mr. Moore, the murder weapon was found in his possession." Jemeriz Owens, who works as a barber across the street from Patel's motel, told a local news station that he heard three gunshots go off back-to-back. He ran to the motel and found police attending to Patel, who was dead outside his office.

SONESTA INTERNATIONAL HOTELS Corp. executed approximately 15 franchise agreements, adding more than 1,900 keys in the first quarter of 2024. These new franchise hotels span Sonesta's brands, including The James, Sonesta ES Suites, Sonesta Essential, Americas Best Value Inn, Red Lion Hotels, Red Lion Inn & Suites, and Sonesta Hotels & Resorts, Sonesta said in a statement. "The 15 signed franchise agreements during the first quarter underscore Sonesta's momentum as we welcome new owners into our growing portfolio and expand our market presence," said Keith Pierce, Sonesta's executive vice president and the president of franchise and development. "With a fast, friendly, and flexible approach and a seamless conversion process for our franchisees, we expect continued growth throughout 2024." These agreements highlight Sonesta's appeal as a conversion option compared to larger competitors, the statement added. The company said hotel owners are attracted to the company's focus on maximizing ROI through property rebranding. It offers owners various options across upper upscale, lifestyle, upscale, midscale, extended-stay and premium economy segments.

HYATT HOTELS CORP. reported an almost 85 percent growth in its global pipeline since 2017, reaching a record of 129,000 rooms. During this period, the company doubled its luxury rooms, tripled its resort rooms, and quintupled its lifestyle rooms. Pictured is a rendering of the New Andaz Miami Beach in Miami Beach, Florida. The company is expanding its brand portfolio both nationally and globally, selecting new and existing markets to enhance its network effect for owners and guests, Hyatt said in a statement. "Hyatt leading the industry in net rooms growth for seven years is a result of our unique approach to development," said Mark Hoplamazian, Hyatt's president and chief executive officer. "We strategically expand our portfolio of brands, intentionally selecting new and existing markets to enhance our network effect for owners and guests. Our commitment to thoughtful organic growth and strategic acquisitions amplifies our asset-light business model. Our goal is not to be the largest hospitality company, but the company most valued by colleagues, guests, and owners."

"UNSTOPPABLE" WAS THE theme for Choice Hotels International's 67th Owner & Franchisee Convention in Las Vegas last week. In keeping with that, the company announced new software tools, a new prototype and more news on the incorporation of more than 600 newly acquired Radisson Hotels Americas properties. Nearly 6,000 hotel owners, general managers and Choice associates attended the three-day event at Mandalay Bay Resort and Casino, according to the company. It included more than 85 educational and brand sessions as well as 275 vendor exhibits. "At our 67th Annual Convention, we celebrated our shared success with thousands of Choice franchisees, examined key travel industry trends, and revealed our plans to capitalize on them and keep the momentum going," said Pat Pacious, Choice's president and CEO. "We're inspired by the ways these entrepreneurs bet on themselves, and we are committed to being by their side as we continue to disrupt the industry together."

An ELD is an electronic device, which is connected to the engine of a truck for keeping a track. It is used to monitor the driving hours and helps the fleet owner in managing their vehicles. The USA government has made Elog mandate mandatory because of various reasons. Presently, each and every truck owner must have the device installed in their vehicle to comply with the Elog mandate 2017.

TWO HOTELS HAVE converted to the AmeriVu brand founded in 2015 by Wisconsin hotelier Nick Rai. Rai said the company's continued expansion despite the current economic downturn is because of its affordable business model. The hotels are both in Wisconsin. They are a 50-room former Super 8 in Shawano, about 40 miles northwest of Green Bay, and a 47-room former independent in Saint Croix, about 55 miles northeast of Minneapolis-St. Paul. "In today's financial environment, owners are drawn to our unlimited free online reservations and our modest $20 per room per month royalty / marketing charge," said Rai, who now is CEO of Vishav Hotels. "Also popular is our yearly exit opportunity and that we have few mandated amenities." Amerivu is now part of Atlanta-based Hospitality Lodging Systems after Rai signed a long-term exclusive licensing agreement with HLS in 2016. HLS also licenses the Budgetel and Haven Hotel brands. "After a year of economic pain in 2020, hotel owners are ready for the return to more stable, more profitable results that our three brands deliver," said Doug Collins, HLS chairman and CEO.

HOSPITALITY FIRMS OYO ROOMS and Wyndham Hotels and Resorts recently joined relief efforts in Ukraine. OYO is offering free accommodation to refugees fleeing the war-torn country and Wyndham made a cash donation to a charity supporting child victims of the war. OYO appealed to more than 600 Belvilla home-owners on its platform in Poland, to open their holiday homes to refugees, it said in a statement. "These stays will be free for refugees who cannot pay for them, and the costs will be borne by us and our home-owners who volunteer to host refugees. We will support them administratively, and help cover operational expenses incurred," OYO said.

HILTON HAS LAUNCHED a new extended-stay brand, Project H3, designed to meet the needs of the rapidly expanding $300 billion workforce travel market, looking for apartment-style accommodations for 20 nights or more. Launching in the U.S. as Hilton navigates the final stages of the trademark process, this lower midscale, extended-stay brand is the newest addition to Hilton's portfolio, the company said in a statement. Hilton is engaged in more than 100 active development conversations with many owners expressing interest in multiple locations. According to the statement, the product provides a foundation for the long stay, allowing guests to make the most out of every day, and delivers an exciting investment option for developers looking to diversify their portfolio under the Hilton name. "Project H3 is perfectly positioned to serve the unique needs of the long-stay traveler, thanks to its innovative design, strong value proposition for our owners and of course, the hospitality our team members offer every day," said Chris Nassetta, Hilton president and CEO. "We aim to serve any guest, anywhere in the world, for any travel need they may have, and this new brand represents a greater opportunity for us to grow our portfolio while providing the reliable and friendly service our customers expect from Hilton." Hilton's in-house research shows long-stay travelers, including traveling nurses, military personnel, and those experiencing workforce relocations, place quality time and comfort above all else. In addition, those looking for a long stay will book an average of 20 or more nights and desire a reliable home base that allows them to maintain their routines while delivering simplicity, consistency and convenience.

AAHOA IS URGING hotels to adopt cybersecurity measures to prevent incidents similar to the recent cyberattacks on MGM Resorts International and Caesars Entertainment. Following the ransomware attack on IHG Hotels & Resorts last year, which cost hotel owners between $30,000 and $75,000 each, AAHOA called for clear lines of communication to protect franchisees who bore the brunt of revenue losses from bookings missed due to the disruptions. In July, Choice Hotels International confirmed a data breach impacting guest information in its Radisson Hotels Americas chain, originating from a file-transfer system hack, according to AAHOA and media reports. The association said that most impacted franchisees are small business owners, unable to absorb unexpected booking losses. This challenge is amplified by ongoing issues like staffing shortages, which further hinder their recovery efforts. It further emphasized that with franchisor support, hoteliers can improve the guest experience and reduce the risk of disruptive incidents.