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Splashy headlines have long overshadowed inconvenient truths about biology and economics. Now, extensive new research suggests the industry may be on a billion-dollar crash course with reality.

First, the dairy industry as we know it - where cows produce milk - 'will be gone', he says. This is because alternative plant milks, such as almond and soy, will take over. Or, they will be made using precision fermentation, a technology using microbial hosts as cell factories, in order to create an identical protein. One of the leaders in the dairy fermentation industry is Change Foods, a brand aiming to create 'mind-blowing animal-free foods' that are better for the planet. Secondly, Mellon predicts the meat industry will collapse. Half of it will consist of plant-based foods, or foods made using cellular agriculture, he claims. 'We already have the products. All we need is the scale, the money, and the will', he says. The views were shared in a TikTok video on Dubai Future Foundation. But the mogul has also been speaking out with a host of media outlets.

Would you eat meat grown in a lab to save the world? The $10 million award will enable the creation of the first-ever U.S. government-funded cultivated protein research center of excellence and represents U.S. Department of Agriculture (USDA)'s first investment in cultivated meat to date. USDA awarded the grant as a part of a $146 million investment in sustainable agricultural research projects announced by USDA Secretary Tom Vilsack on October 6.