What Matters: Why social innovators need design thinking - 1 views
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Robyn Jay on 18 Nov 11"Design thinking is centered on innovating through the eyes of the end user and as such encourages in-the-field research that builds empathy for people, which results in deeper insights about their unmet needs. This focus helps avoid the common problem of enthusiastic "outsiders" promoting inappropriate solutions and ensures that solutions are rooted in the needs and desires of the community."