"The aim of the 'Indigenous voices: teaching us better' project was to improve the experiences and outcomes of Indigenous students in education and training by building the capacity of the VET workforce to effectively teach Indigenous learners. The first step in this process was for VET trainers to develop an awareness of the experiences of Indigneous learners in education. The project involved Indigneopus people telling stories about their experiences in education. These stories, recorded as audio or video files, were to be shared through a website developed during the project. "
"Content development and process begins with the organization. Perform a communication audit of existing collateral, creative assets, and positioning from the perspective of the customer. There are likely many existing content resources that with a bit of shine can be revitalized into powerful content marketing pieces--just take a look at the amazing photography that the New York Times incorporated into its Facebook timeline. However, be a fierce editor, ruthless about sending things to the cutting room floor. Ask yourself honestly, "Is this any good?" "Do these images make me feel the right kind of something?" "Is this worth sharing?" In addition to reviewing existing materials, gather opinions about content opportunities and upcoming milestones from staff members. Involve your entire organization in a creative brainstorm to uncover the compelling stories that are already happening, ripe for the telling. "