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This article explains Bill Nyeʻs perspective on how word use is extremely important when talking about climate change, as it can change how urgent people consider this issue. This shows the power of changing even just one word in a phrase or sentence, and how it can affect how language is perceived. One example they used was "phasing down coal" instead of "phasing out coal"; in reality, we want to eliminate the use of coal, but by using the word "down" instead of "out" it creates a different tone.