Once they know someone who is hurt by the word, it’s no longer just an abstract concept about doing the right thing, but a realization that words can wound.

more of the focus needs to be on the language we use that we might not associate with bullying

Watch footage from the early civil rights era, especially man-on-the-street interviews with Southerners about their views on segregation. Try not to cringe as Americans throw around a racial epithet that we now find so offensive and abhorrent that we have assigned it a letter and recognize it immediately as the N-word.