4. Be coherent.  I thought that this website was really helpful because I am known to like to write a lot and sometimes want to write so much that I ramble a lot.  I don't want to sound busy but not scattered or superficial either.

I think that is really helpful because everyone thinks that a college essay needs to be written and re-written a million times and it sometimes ends up not sounding like you.  This reminds me of what the interviews with college counselors I have had say, that it needs to sound and be you.