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Santiago Swallow is "a Mexican-born, American motivational speaker, consultant, educator, and author, whose speeches and publications focus on understanding modern culture in the age of social networking, globally interconnected media, user generated content and the Internet," and has "dedicated himself to helping others know more about how media and personality can manipulated in the 21st Century." Though completely fictional, he boasts a Wikipedia biography and a Twitter account with tens of thousands of followers. Making up-or at least "enhancing"-an identity like this is something real people do to increase their reputation, look popular, and sell themselves. There are equally real people who profit from this by selling fake followers created by software at the push of a button. Be afraid.

This article provide the most thoroughgoing analysis to date of how the income kitty - like paychecks, profit-sharing, fringe benefits and food stamps - is divided among the American population.

"Retailers would like you to believe that it's the day when stores turn a profit on the year, thus "going into the black." But don't you believe it: the true origins come from traffic-weary police officers in Philadelphia in the early 1960s. ... Resulting traffic jams are an irksome problem to the police and, in Philadelphia, it became customary for officers to refer to the post-Thanksgiving days as Black Friday and Black Saturday. ... the story of businesses getting "back in the black" on Black Friday doesn't start appearing until the 1980s. So the "back in the black" explanation was clearly a way to rebrand Black Friday with more positive connotations."

"Our analysis suggests that is an advantage to the attacker, not a disadvantage".