Music provides a very powerful retrieval cue. Music is more than just an additional piece of information, it is an integrated cue that provides information about the nature of the text. The music defines the length of lines, chunks words and phrases, identifies the number of syllables, sets the pattern of stressed and unstressed syllables within the text. Thus, the music acts as a frame within which the text is tightly fit. That frame can connect words at encoding, limit retrieval search, as well as constrain guessing or recreation at retrieval.
Noe Lum on 26 Mar 14"The best part of waking up, is Folger's in your cup." "Like a good neighbor, State Farm is there." "Snap, crackle, pop, Rice Krispies." Many companies use jingles as an advertising tool because they are so darn catchy. Here is a study analyzing whether it's the musical component of jingles that makes them so easy to remember.
