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Jennifer Sclafani, Georgetown University linguist, examines the idiolect of Trump. Everyone possesses an idiolect: an idiosyncratic form of language that is unique to an individual. Trump's idiolect seems particularly polarizing. Critics might decry Trump thusly: "He doesn't make any sense." "He uses a lot of small words." "His speeches are non-substantive." On the other hand, supporters see Trump as "authentic," "relatable," and "consistent." He's a "straight shooter" who "doesn't mince words." So how does one idiolect produce such polarizing evaluations? It has to do with the precarious connections between linguistic form and meaning. The relationship between the two, as the anthropologist Elinor Ochs describes, is non-exclusive, indirect, and constitutive. Put simply, there are multiple meanings associated with any given linguistic feature, and the connection between form and meaning is a two-way street Whichever meaning is activated by a specific pronunciation, or any other aspect of your idiolect, has everything to do with context: Where are you? Who is your audience? What is your purpose? What image are you trying to project? These are factors that candidates are always taking into account as they put forth their presidential selves on the campaign trail. Tailoring their speech to the context, like when a candidate takes on a drawl while campaigning in the South, has been grounds for being labeled "inconsistent" or "fake," as we've seen with Hillary Clinton, even though this type of linguistic accommodation is a perfectly natural feature of everyone's idiolect.

Jennifer Sclafani, a linguist at Georgetown University, recently wrote a book set to publish this fall titled "Talking Donald Trump: A Sociolinguistic Study of Style, Metadiscourse, and Political Identity." Sclafani notes Trump has used language to "create a brand" as a politician. "President Trump creates a spectacle in the way that he speaks," she said. "So it creates a feeling of strength for the nation, or it creates a sense of determination, a sense that he can get the job done through his use of hyperbole and directness." The features of Trump's speech patterns include a casual tone, a simple vocabulary and grammar, frequent 2 word utterances, repetitions, hyperbole and sudden switches of topics, according to Sclafani. Trump also sets himself apart by the words he doesn't use. For example, he started his sentences with "well" less frequently than other Republican contenders during the 2016 GOP primary debates. Omitting the word "well" at the start of a sentence helped Trump come across as a straight talker who wouldn't try to escape a question asked by a moderator, Sclafani said.