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Lara Cowell

The Agony of the Digital Tease - The New York Times - 0 views

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    For anyone who's ever dated, or maintained any kind of relationship, in the digital age, you have probably known a breadcrumber. They communicate via sporadic noncommittal, but repeated messages - or breadcrumbs - that are just enough to keep you wondering but not enough to seal the deal (whatever that deal may be). Breadcrumbers check in consistently with a romantic prospect, but never set up a date. They pique your interest, of that prospective job, perhaps, by reminding you repeatedly that it exists, but never set up the interview. Breadcrumbers are one step shy of ghosters, who disappear without a trace, but are in more frequent contact than a person giving you the fade. On the hierarchy of digital communication, the breadcrumber is the lowest form. "It really is a cousin of the 'friend zone,'" said Rachel Simmons, an author and leadership coach at Smith College. "It's about relegating a person to a particular dead end, but one that still keeps them hanging on in some way."
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