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Quinn Norton is a technology writer whose job offer from The New York Times was rescinded after tweets from her past caused backlash on social media. In her essay, Norton describes how the controversy built and destroyed a falsely-constructed version of herself. The article talks about the potential perils of social media use, including context collapse, where online culture that was meant for a particular in-group becomes disseminated to other groups via social-media platforms. Consequently, it can be taken out of context and recontextualized easily and accidentally.