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When the Babies and US Fertility IVF and ICSI Centre website first loaded, I was thrown off by all the color and text on the page. I felt overwhelmed with information and thought it detracted from the appeal many other websites have. The homepage of the site made me feel as though they took the process as if it were a hair appointment or spa consultation. The online consultation and various options to "click here" made me uninterested to find out more on this center. Moreover, the image of the couple made me feel nervous due to their own worried expressions. I felt as though the site was very unprofessional and was not accommodating to the average viewer. The text was dense and difficult to understand with too much information to absorb at once. After noticing that this site was based in Mumbai, I began to consider the population to which the website is engaging. I showed a few sites to my mom, and asked her to comment on this specific one, and she actually said she liked it. She said that most viewers of this site know what they are searching for and would not care for pictures and attractive graphics. These viewers are more concerned with results and information, which is exactly what this site provides. After considering the different mindsets of different cultures, I realized that although this site did not appeal to my viewing pleasures, that it may in fact be perfect for others, as it goes straight to the meat of the information and provides the necessary descriptions and information of their center and procedure.

Contrary to Nisha, agreeing with her Mother, I found this to be a decent site for IVF. True the pictures are depressing, but wouldnt you be too if you were in the predicament and couldnt make a baby? People relate better with others in their predicament. This site isnt flashing happy couples with IVF babies showing off how they finally got a baby and you didnt. Afterall theres no guarentee every couple will have a successful IVF baby. The layout of this site instead is more like "Hey, we know your bummed, but try us out. Look at all our interesting facts and figures, we could probably work something out for you". Nisha's mother is also completely right in the sense that people who come to these sights dont care for fancy graphics (i think thats more a western raised thing too) but more for the hardcore results they can provide from their services.

I found that the website for the Advanced Fertility and Genetics Center in Oman, seemed to be one of the most comprehensible websites, a very well done website that seems professional and certified. It also explains what exactly IVF is, it seems a very honest website but it does not seem to elaborate on intricate details of IVF which perhaps some patients might want to read up on before making an appointment at the clinic. You get the feeling that the doctors are very experienced but not really from the information provided more from the pictures used which seems to be a clever technique that a lot of these IVF websites use to entice the patients. Not only are there very scientific looking pictures but there are also pictures of parents with babies. Even though it does not seem to provide too much information of the procedures they do include an acute list of the doctor's present appointments and evaluations. Overall it does not go into complex detail but it does appear to brief the viewer well enough to want to find out more and therefore, to book an appointment.

As I opened the Advanced Fertility and Genetics Center website, I was thoroughly impressed by the appeal that the site made to the general population. One of the few websites I have come across with an intro, the intro made me feel very welcome and gave me an adequate synopsis of what I was to expect. The initial pictures of the different stages of reproductive growth was appealing to me as it showed the radiance of the procedure and what can come of this reproductive technology. Moreover, the combination of pictures of families and medical professionals was attractive in showing the blend of the result and process of the procedure. The initial didactic pictured on the site engages the viewer, giving the prospective patients assurance and basic knowledge of the procedure. The structure presented by the website was easy to navigate and very informative. I liked how the website balanced the glorified result and the medical procedures of IVF. Of all the websites I have viewed, I have found very few things I did not like about this one. I think it was created in a professional manner, with a complete navigation of medical practices, success rates, etc. that is accessible and easily understood by the viewer.