AI could change the 2024 elections. We need ground rules. - The Washington Post - 0 views
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New York Mayor Eric Adams doesn’t speak Spanish. But it sure sounds like he does.He’s been using artificial intelligence software to send prerecorded calls about city events to residents in Spanish, Mandarin Chinese, Urdu and Yiddish. The voice in the messages mimics the mayor but was generated with AI software from a company called ElevenLabs.
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Experts have warned for years that AI will change our democracy by distorting reality. That future is already here. AI is being used to fabricate voices, fundraising emails and “deepfake” images of events that never occurred.
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I’m writing this to urge elected officials, candidates and their supporters to pledge not to use AI to deceive voters. I’m not suggesting a ban, but rather calling for politicians to commit to some common values while our democracy adjusts to a world with AI.
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If we don’t draw some lines now, legions of citizens could be manipulated, disenfranchised or lose faith in the whole system — opening doors to foreign adversaries who want to do the same. AI might break us in 2024.
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“The ability of AI to interfere with our elections, to spread misinformation that’s extremely believable is one of the things that’s preoccupying us,” Schumer said, after watching me so easily create a deepfake of him. “Lots of people in the Congress are examining this.”
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Of course, fibbing politicians are nothing new, but examples keep multiplying of how AI supercharges misinformation in ways we haven’t seen before. Two examples: The presidential campaign of Florida Gov. Ron DeSantis (R) shared an AI-generated image of former president Donald Trump embracing Anthony S. Fauci. That hug never happened. In Chicago’s mayoral primary, someone used AI to clone the voice of candidate Paul Vallas in a fake news report, making it look like he approved of police brutality.
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But what will happen when a shocking image or audio clip goes viral in a battleground state shortly before an election? What kind of chaos will ensue when someone uses a bot to send out individually tailored lies to millions of different voters?
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A wide 85 percent of U.S. citizens said they were “very” or “somewhat” concerned about the spread of misleading AI video and audio, in an August survey by YouGov. And 78 percent were concerned about AI contributing to the spread of political propaganda.
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But labels aren’t enough. If AI disclosures become commonplace, we may become blind to them, like so much other fine print.
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What’s more, there are many political uses for AI that are unobjectionable, and even empowering for candidates with fewer resources. Politicians can use AI to manage the grunt work of sorting through databases and responding to constituents. Republican presidential candidate Asa Hutchinson has an AI chatbot trained to answer questions like him. (I’m not sure politician bots are very helpful, but fine, give it a try.)
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Clarke’s solution, included in a bill she introduced on political ads: Candidates should disclose when they use AI to create communications. You know the “I approve this message” notice? Now add, “I used AI to make this message.”
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We can’t put the genie back in the bottle. AI is already embedded in tech tool campaigns that all of us use every day. AI creates our Facebook feeds and picks what ads we see. AI built into our phone cameras brightens faces and smooths skin.
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The bigger ask: We want candidates and their supporting parties and committees not to use AI to deceive us.
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So what’s the difference between a dangerous deepfake and an AI facetune that makes an octogenarian candidate look a little less octogenarian?
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Sure, give Biden or Trump a facetune, or even show them shaking hands with Abraham Lincoln. But don’t use AI to show your competitor hugging an enemy or fake their voice commenting on current issues.
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The pledge also includes not using AI to suppress voting, such as using an authoritative voice or image to tell people a polling place has been closed. That is already illegal in many states, but it’s still concerning how believable AI might make these efforts seem.
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Don’t deepfake yourself. Making yourself or your favorite candidate appear more knowledgeable, experienced or culturally capable is also a form of deception.
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(Pressed on the ethics of his use of AI, Adams just proved my point that we desperately need some ground rules. “These are part of the broader conversations that the philosophical people will have to sit down and figure out, ‘Is this ethically right or wrong?’ I’ve got one thing: I’ve got to run the city,” he said.)
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The golden rule in my pledge — don’t use AI to be materially deceptive — is similar to the one in an AI regulation proposed by a bipartisan group of lawmakers
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Such proposals have faced resistance in Washington on First Amendment grounds. The free speech of politicians is important. It’s not against the law for politicians to lie, whether they’re using AI or not. An effort to get the Federal Election Commission to count AI deepfakes as “fraudulent misrepresentation” under its existing authority has faced similar pushback.
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But a pledge like the one I outline here isn’t a law restraining speech. It’s asking politicians to take a principled stand on their own use of AI
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Schumer said he thinks my pledge is just a start of what’s needed. “Maybe most candidates will make that pledge. But the ones that won’t will drive us to a lower common denominator, and that’s true throughout AI,” he said. “If we don’t have government-imposed guardrails, the lowest common denominator will prevail.”