The secret to Barack Obama's survival - The Plum Line - The Washington Post - 1 views
www.washingtonpost.com/...e2-89d4-040c9330702a_blog.html
story politics Obama campaign election narrative crisis
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the Obama team also consciously built his reelection on a narrative designed to be as inspiring as the one that lifted him to victory in 2008, albeit in a different way. This year’s narrative turned on the sheer range and scale of obstacles Obama faced — the story of a leader who perseveres relentlessly in the face of extraordinary conditions to improve the future of the middle class.
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Obama guru David Axelrod is a believer in the centrality of storytelling to politics — he has been described as “the keeper of Obama’s narrative.” Faced with terrible economic conditions and an implacable opposition, Obama’s brain trust knew Obama would only survive if he ran a scorched earth campaign designed to tear apart his opponent. But the Obama team also married this to an uplifting narrative about Obama that appropriated the very economic and political obstacles he faced.
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Obama’s original victory was improbable enough. But consider the extraordinary hurdles he overcame to win reelection.
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The chosen storyline was dominant throughout. The Obama camp ran spots showing dramatic stills of him grappling early on with just how dire the economic crisis had become. It ran ads painting his willingness to battle GOP opposition as a sign of strength and character. It ran spots portraying his embrace of the unpopular auto-bailout to help struggling workers as an act of political heroism. The contrast with Romney “turning his back” on the auto industry was pure cinema.
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The Obama team long believed that Republicans themselves were contributing to this storyline. By putting up unprecedented roadblocks at a time of national crisis, they may have only reinforced voters’ sense that whatever their disappointment with the recovery, Obama is the one who can ultimately be trusted to fight relentlessly on behalf of their interests.