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Want to make images of giant Quarans and Bibles? There’s a guide for that. Optical illusion AI Jesus? Poor children? Poor people making intricate things out of plastic bottles? There are guides for them. Tricking people into clicking offsite? Avoiding bans? Getting an account unbanned? Posting automatically? There’s always a guide that explains every single phenomenon that I have seen while wading through AI-generated Facebook slop

These influencers are teaching people to use Facebook as a job. They are essentially penetration-testing Facebook, finding ever-changing vulnerabilities in its content moderation systems and in its recommendation algorithms and then exploiting them and instructing others how to do so at scale.

Meta does not make its payment rates public, even to people in the program. But YouTube influencers regularly show their payment dashboards. Payments for single images that I have seen vary wildly, from a few cents per photo to hundreds of dollars per photo if it goes megaviral. The “$100 for 1,000 likes” that influencer Gyan Abishek mentioned in one of his videos seems to be greatly exaggerated, based on the various payment portals that I have seen.

“If you can figure out how to post content at scale, that means you can figure out how to exploit weaknesses at scale,” the former Meta employee said.

. A Meta spokesperson told me that the company has 40,000 employees working globally on security and trust and safety today, compared to 20,000 in 2018.

The most popular way to make money spamming Facebook is by being paid directly by Facebook to do so via its Creator Bonus Program, which pays people who post viral content. This means that the viral “shrimp Jesus” AI and many of the bizarre things that have become a hallmark of Zombie Facebook have become popular because Meta is directly incentivizing people to post this content.  

One former Meta employee with direct knowledge of its content moderation and ad approval systems, who spoke on the condition of anonymity because they signed an NDA at Meta, told me that Facebook is often aware of these loopholes but layoffs have left its content moderation teams so spread thin that they cannot actually keep up with how quickly people are exploiting them.

Much like similar programs at TikTok and Twitter, Facebook’s Creator Bonus Program makes direct payments to people who successfully go viral on Meta platforms, and is meant to incentivize influencers and content creators to post high-quality content on Facebook, Instagram, and Threads. Meta’s bonus program is “invite only,” but countless of the instructional videos I saw show that consistent posting over time will eventually get an account or page invited to the program. 

Nevertheless, in more than two hours of extreme-weather depiction, the makers of “Twisters” opted to exclude even the tiniest nod to the chief driver of extreme weather.

In an interview with CNN’s Thomas Page, the movie’s director, Lee Isaac Chung, said, “I just don’t feel like films are meant to be message-oriented.”

It is not — and does not aspire to be — high cinematic art.

It is, however, a golden opportunity to talk about what scientists know and don’t know about how climate change might be affecting the formation, strength, frequency and geographic distribution of tornadoes, or why they now tend to develop in groups.

There’s a lot of talk in this movie about how tornadoes are getting bigger and more frequent, how they’re popping up in places, like New York City, that don’t historically experience the meteorological conditions that would spawn a tornado

There’s no talk at all about the science of global climate breakdown and what it will mean for people in the path of its destruction. That’s all of us.

if these filmmakers had allowed their characters — who include, after all, research scientists and climatologists — to muse aloud about how climate change might be affecting their work. In between lines like, “We’ve never seen tornadoes like this before,” would it have hurt to introduce, however briefly, the idea that something much bigger than a tornado threatens the planet those scientists are studying?

I’m guessing the decision to exclude even a passing reference to climate change in a film about weather disasters has very little to do with cinematic art, or even with climate science, and everything to do with avoiding the cross hairs of political polarity.

artifacts of popular culture have always had immense power to articulate changing attitudes, engage empathy and open firmly resistant minds. Think about how swiftly Rachel Carson’s “Silent Spring” changed attitudes toward the fragile natural world and led to new regulations of synthetic pesticides

how Joni Mitchell’s “Big Yellow Taxi” and John Prine’s “Paradise” expanded awareness of the environmental movement.

the CBS drama “Madam Secretary” proved that even a single episode with a climate-based story line could significantly affect viewers’ understanding of the human costs of climate change.

his is why Percy Bysshe Shelley called poets “the unacknowledged legislators of the world.” When art changes opinions or opens hearts, it changes the world as profoundly as any legislation does.

With MAGA politicians at every level denying that climate change even exists, real climate legislation is now nearly impossible to pass. And with the Supreme Court determined to quash all executive-branch efforts to address the changing climate, too, we seem to be at the mercy of artists to save us.

In a missed opportunity the size of an F5 tornado’s debris field, we got no help from the makers of “Twisters.”