Slacktivism for everyone: How keyboard activism is affecting social movements - Salon.com - 1 views
www.salon.com/...cting-social-movements_partner
activism flash activism online campaign movement politics
shared by Javier E on 25 Dec 16
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Social movement scholars have known for decades that most people, even if they agree with an idea, don’t take action to support it. For most people upset by a policy decision or a disturbing news event, the default is not to protest in the streets, but rather to watch others as they do. Getting to the point where someone acts as part of a group is a milestone in itself.
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Decades of research show that people will be more willing to engage in activism that is easy, and less costly – emotionally, physically, or financially. For example, more than a million people used social media to “check in” at the Standing Rock Reservation, center of the Dakota Access Pipeline protests. Far fewer people – just a few thousand – have traveled to the North Dakota camps to brave the arriving winter weather and risk arrest.
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Once people are primed to act, it’s important not to discourage them from taking that step, however small. Preliminary findings from my team’s current research suggest that people just beginning to explore activism can be disheartened by bring criticized for doing something wrong.
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Shaming them for making “small change” is a way to reduce numbers of protesters, not to increase them. Shaming can also create a legacy of political inactivity: Turning kids off from involvement now could encourage decades of disengagement.
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“Flash activism,” the label I prefer for online protest forms such as online petition, can be effective at influencing targets in specific circumstances
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Numbers matter. Whether you are a high school coach, Bank of America, the Obama administration or a local council member, an overwhelming flood of signatures, emails and phone calls can be quite persuasive
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Online protest is easy, nearly cost-free in democratic nations, and can help drive positive social change. In addition, flash activism can help build stronger movements in the future. If current activists view online support as an asset, rather than with resentment because it is different from “traditional” methods, they can mobilize vast numbers of people.
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People who participate in one online action may join future efforts, or even broaden their involvement in activism. For example, kids who engage in politics online often do other political activities as well.
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Critics often worry that valuing flash activism will “water down” the meaning of activism. But that misses the point and is counterproductive. The goal of activism is social change, not nostalgia or activism for activism’s sake. Most people who participate in flash activism would not have done more – rather, they would have done nothing at all.
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Scholars and advocates alike should stop asking if flash activism matters. We should also stop assuming that offline protest always succeeds. Instead, we should seek out the best ways to achieve specific goals. Sometimes the answer will be an online petition, sometimes it will be civil disobedience and sometimes it will be both – or something else entirely.
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The real key for grassroots social change is to engage as many people as possible. That will require flexibility on how engagement occurs. If people want larger and more effective social movements, they should be working to find ways to include everyone who will do anything, not upholding an artificial standard of who is a “real activist” and who is not.