I'm the food editor - can I really be seduced by Aldi? - 0 views
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I’ve spent the past decade explaining that while I know a lot of people love shopping at Aldi and Lidl, it has never been a place for someone like me — ie middle class, affluent and, as you’re never shy of telling me below the line, a bit of a snob when it comes to food.
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Yes, there were savings to be made, I argued, but they were not as great as you might think, and they certainly didn’t compensate for the miserable experience of visiting a store, with its lack of choice and long queues.
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not any more. I take it all back. Aldi and Lidl have got me right where they want me: in their stores with my wallet in hand, most recently picking out a nice wood-fired sourdough pizza and a packet of porcini, chanterelle and truffle-stuffed ravioli. Middle class, moi? I’ve been well and truly snared.
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