What Spotify should learn from the Joe Rogan affair | The Economist - 0 views
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Yet he has broken no laws, nor even, Spotify seems to believe, the company’s content rules.
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As a matter of principle, Mr Rogan should be able to speak. As a commercial question, Spotify has made a publisher’s gamble that his wildly popular show will attract more customers than it repels—just as Netflix recently bet that Dave Chappelle’s risqué comedy show would tickle more subscribers than it turned off. The gamble is, in the most literal sense, Spotify’s business.
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The result is that the content mix on audio platforms is starting to look less like the curated library of Netflix and more like the infinite hotch-potch of YouTube. Unlike other social networks, however, audio platforms have little experience in moderating content.
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