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arl Albrecht, who was famously secretive, only spoke publicly about Aldi’s business model on one occasion – in 1953. Its fundamental principles, he said, were “narrow product range and low price, [which] cannot be separated

Lacking capital, they stocked only a tight range of staples, such as pasta and soap, planning to widen the offering later. But they soon realised that offering a limited selection of cheap, fast-selling goods kept their costs down and the cash flowing, which they could use to invest in new stores. As the former Aldi executive Dieter Brandes and his son Nils wrote in “Bare Essentials”, their book about the company: “Basically, a completely new business model was created along the lines of a discovery in the natural sciences: by accident.”

in 1961, when they had 300 stores, they chose to split Aldi, short for Albrecht Discount, into two parts. The “Aldi equator” ran through Essen, with Theo taking the part of Germany to the north, and Karl the south. Aldi North and Aldi South shared all information, except profits, and conducted some supplier negotiations jointly, but were otherwise run separately, with their stores carrying different product ranges and featuring differently coloured floors – one yellow and one grey.

Theo continued to put in long hours at the office, managing even the smallest details in his quest to save money. He wore pencils down to the nubs and turned off the light when entering an office if he judged that his staff could see well enough without it. He once told his board to look at the thickness of the paper used for photocopies. Outside consultants and media interviews were banned, considered unnecessary expenditures or distractions. Asceticism was a virtue in life and business, he believed. “People live more on what they do not eat,” he once said. He wanted Aldi to be a place where “people who don’t hate their money can safely go shopping”

In their book “Bare Essentials”, Dieter and Nils Brandes argued that Aldi’s embrace of kaizen, its lean management structure and just-in-time approach to inventory – taking delivery of stock only when needed, to cut holding costs – made it the “most Japanese” company in Germany.

1976, Aldi South, Karl’s company, opened the first Aldi store on the east coast of the US. Three years later, in 1979, Theo’s Aldi North purchased Trader Joe’s, a California chain that sells cheap gourmet foods and enjoys a cult-like following. (The US is still the only foreign market where both Aldis operate.)

Second, the main chains – the big four as well as the leading “soft” discounter Kwik Save (which stocked a larger range than Aldi) – were listed on the stock exchange. The best way to fight Aldi early on is to slash prices, but few bosses of public companies are happy to accept lower profits, and thus lower bonuses, by pursuing long-term strategies

Fourth, and most importantly, the UK is, by global standards, a high-wage economy. This means that labour costs make up a big part of a supermarket’s operating expenses. Here, discounters have a major competitive advantage, because their business model – stocking a small range of products, eschewing delicatessens and promotions, and so on – allows them to operate with fewer, more productive, staff. (The most important performance measure in any Aldi branch is revenue divided by employee hours.)

Paying well obviously helps attract and retain staff, who might otherwise go to chains where the pace of work is slower. But it also serves to drive up wages across the industry, which, because of Aldi’s lower overall employee costs, hurts its competitors more.

As a private company, with no shareholders other than Karl Albrecht’s family to answer to, it could afford to be patient. “Aldi is very attuned to going into a country, making the investment, and building slowly and steadily,” said Richard Hyman, the retail expert. “Most other companies don’t have a 30-year view – or even a five-year view.”

By the time the supermarkets awoke to the structural shift that had occurred in the industry, the damage was done. “The big four bosses were not just sleeping at the wheel,” said Black. “They were comatose.”

“Ten years ago we had 900 lines, now we have 1,800,” said Neale. “That’s not because we are trying to become a big-four retailer, it’s because consumer tastes have evolved. We are managing the equilibrium between what customers want and costs.”

As the large supermarkets have realised, it is very hard to make money from internet sales because the profit margin on groceries is small and the delivery costs are so high – but now they can’t reverse course without losing customers. Andy Clarke, the former boss of Asda, told the Sunday Times last year that if the big four supermarkets had their time again “they wouldn’t have offered home deliveries, full stop”. “Online groceries are a cost drain,” Neale said. “Why should 90% of customers subsidise the 10% who get free home delivery?”

All supermarkets have their own private labels: made not by them, but for them, by manufacturers who agree to put their merchandise in a bag or box with the grocer’s logo on it. But Aldi takes this to extremes: more than 90% of the products it sells, from shaving cream to dark chocolate and frozen pizza, are private labels

Stocking mostly own-label goods allows the company to order huge quantities of a single item, to its own specifications, at a low unit cost.

Aldi’s entire ketchup order comes from one manufacturer that can operate the same, unchanging product run, all the time, and has no marketing costs to build into the price. “For many SKUs we are the biggest buyer by a country mile,” Neale said.

Among UK suppliers, who have often been treated badly by the big supermarkets, with their pressure for back margin fees and slow payment terms, Aldi has a good reputation

in 2010, following the death of Theo, which it said brought to an end “the story of the most eccentric, secretive and mysterious pair of siblings in Germany’s post-war economic history”. Karl died four years later, the richest man in Germany with a net worth of $25bn. (Second on the list was Dieter Schwarz, the Lidl owner, followed by Theo’s heirs.)

In 2017, Aldi South’s revenues reached €52bn, with about 20% of that from the UK and Ireland. In Ireland, Aldi has 12% of the market, and in Australia 13%, behind Woolworths and Coles. Its share in the US is only 2% – but Aldi plans to raise its number of outlets from 1,800 to 2,500 by 2022, which would make it the third-biggest chain in the US by store count, after Walmart and Kroger

In the UK there is still plenty of room to grow. Aldi hopes to have 1,000 shops in three years, up from just over 800 today. Dave McCarthy, a retail analyst at HSBC, said that given Aldi and Lidl’s expansion plans, their share of the market could peak at more than 20%.

Religious cults and authoritarian systems work differently: Purposes are given, answers supplied, questions discouraged or forbidden, and the burdens of individual choice and moral agency largely lifted. They are dictatorships of meaning.

Flexner’s case for such untrammeled freedom isn’t that it’s a good unto itself. Freedom also produces a lot of garbage. His case is that freedom is the license the roving mind requires to go down any path it chooses and go as far as the paths may lead.

in being the kind of society that does this kind of thing — that is, the kind that sends probes to the edge of the solar system; underwrites the scientific establishment that knows how to design and deploy these probes; believes in the value of knowledge for its own sake; cultivates habits of truthfulness, openness, collaboration and risk-taking; enlists the public in the experience, and shares the findings with the rest of the world — we also discover the highest use for useless knowledge:

that it has a soul-saving application in the here and now, reminding us that the human race is not a slave to questions of utility alone.

The answer is that for conservatives the market has become a cult

The Golden Bough, Sir James Frazer's history of magic. Frazer identified certain immutable principles that have governed magical thinking throughout the ages.

Among these is the imitative principle according to which a favorable outcome is obtained by mimicry — the endless chants of entrepreneurship, vague nonsense about charter schools, calls for tax cuts for people who don't make enough money to benefit from them.

There also is taboo, the primitive assumption that by not speaking the name of a thing, the thing itself will be thereby be exorcised. This is one reason that any attempt to criticize the current consensus is met with whingeing about "socialism.

Russell Kirk, the author of The Conservative Mind, rejected the free market and indeed many elements of modern commercial and technological life, albeit in an occasionally affected and cloying manner. Christopher Lasch, the great cultural historian, was essentially a kind of Tory Marxist, a reactionary who agreed with the authors of The Communist Manifesto that capital would leave the "bonds and gestures" of civilization "pushed to one side / like an outdated combine harvester." Even Irving Kristol, the godfather of neoconservatism himself, could only summon up "two cheers" for capitalism and argued for the moral necessity of a broad and generous welfare state.

Going beyond the legacy of avowedly conservative thinkers, many opponents of capitalism, such as Theodor Arodno and Eric Hobsbawm, recognized the fundamental incompatibility of endless creative destruction not only with human dignity but with other more tangible things that intellectual conservatives claim to value, such as classical music and literature

Conservatives should engage with these writers and thinkers — and going further back, with Keats and Beethoven and Dickens and Wagner and Heidegger, with all those who have valued what is fundamentally human for its own sake.

Fortunately there are already signs that the right-wing libertarian consensus is starting to come apart

In Why Liberalism Failed, a somewhat clunky book recently praised by Barack Obama of all people, Patrick Deneen argued that American conservatives are wrong to look to the Founding Fathers and to libertarian ideology for solutions to our present discontents.

At American Affairs, the splendid magazine founded in 2016 by Julius Krein and Gladden Pappin, you can read conservative arguments for things like postal banking alongside articles by Marxist writers like Slavoj Zizek

Andrew Willard Jones, a talented young historian, has launched a new journal called Post-Liberal Thought to examine the question of how religious people can look beyond the political and philosophical legacy of liberalism

A new political and social life founded upon the principle of solidarity, and not upon those of indulging our acquisitive instincts or congratulating our fellow achievers on having performed the rituals of competence, is one that will not be realized by role-playing characters from a preferred historical moment. Nor will it come about through modest reforms

This is not an argument for quietism but for radical and difficult change.

They owed the country an alternative political vision, untainted by Trumpism, which could emerge from the debacle of this presidency with clean hands.

Is there an alternative?

There are also grass-root efforts, not all of them partisan or even particularly right-leaning, but committed to defending foundational liberal values globally in an era of creeping authoritarianism and debased populism.

the nonpartisan Renew Democracy Initiative, led by Garry Kasparov, which had its launch this month.

“There is still a center in Western politics, and it needs to be revitalized intellectually, culturally, and politically,” reads a plank in its manifesto

“The center-right and center-left are still joined by a broad set of common values, including respect for free speech and dissent, a belief in the benefits of international trade and immigration, respect for law and procedural legitimacy, a suspicion of cults of personality, and an understanding that free societies require protection from authoritarians promising easy fixes to complex problems.”

This may not be a strictly Republican position, certainly not in this administration. It is a republican one

it offers conservatives disgusted with what their former partisan home has become a different sort of base from which they can begin to build a better form of politics, free of both the corruptions of Trumpism and the capitulations of Ryanism.

Liberals who understand that our common political health requires a morally and intellectually sound conservative movement might consider getting aboard.

I think that was something the right had failed to wrestle with. They hadn’t had those conversations.”

right-of-center magazines have been debating and reassessing the soul of their political philosophy. Trumpism has torn down the conservative house and broken it up for parts. Conservative magazines are working to bring a plausible intellectual order to this new reality — and figure out what comes next.

“I’ve been a big critic of mainstream-media ideological blinders and biases, and I still am,” he said. “But we also have a president who lies aggressively, who lies casually, who lies about things that matter in huge ways and about things that don’t matter at all.”

Goldberg and writers Jay Nordlinger and Kevin D. Williamson are perhaps the most conspicuous members of National Review’s anti-Trump camp.

Hayes hopes that when a reader of the liberal magazine the Nation or a watcher of MSNBC seeks out an “intellectually honest conservative take,” that person will go to the Weekly Standard.

Kristol said he was reluctant to assess the present-day magazine as a whole, but he agreed that such a change was possible. “I feel now like I was unconsciously constraining the ways I was thinking,” he said. “You had friends. You had allies. You didn’t want to look too closely at the less savory parts of them.”

While the Weekly Standard has generally reflected a conventionally hawkish Republican worldview, it has also been willing to entertain varying political outlooks, with its writers landing in different places on Trump and many other matters. Labash, for instance, never hid his opposition to the war in Iraq. “It’s a magazine, not a cult,” he says. “You’re free to think freely.”

Goldberg told me that he had been spared any pressure from his employers to line up with the White House — “not a peep from a soul” at AEI or National Review — but that other employers were less tolerant. “One of the things I have much less respect for is Conservatism Inc.,” he said. “When the real histories of this period are done, one of the more important points is that institutions, both in the media and the think- tank universe, that are dependent on really large donor bases, they were among the first to give way.”

In response, Hayes has increased the magazine’s focus on reporting, he said, less for the purpose of winning debates than to rescue a sense of shared premises. “We thought it was important to focus on reporting and facts and try to determine what the facts are, so that we can have a big debate about policies we should pursue as a country based on a common understanding of those facts,”

Krein seemed more sanguine than most conservative intellectuals I met, viewing the changed policy discourse as a good in itself. “We have an honest question — what the role of the nation-state is,” Krein said. “This is a world of nation-states, but we no longer have any positive rationale for them. Those questions need to be worked out.”

Most of the magazine’s writers are somewhere in between. “We have a number of writers who are vehemently anti-Trump; I’m one of them,” says National Review Online editor Charles C.W. Cooke. “That doesn’t mean he can’t do anything right. That would be to throw my brain away.”

“One of the giant ironies of this whole phenomenon for us is that Trump represents a cartoonish, often exaggerated, version of the direction we wanted to see the party go in,” Lowry said. “Trump was in a very different place on regulation and trade, but we had been widening the lens of mainstream conservatism and arguing that the party needed to be more populist.”

“National Review has absolutely become more interesting,” says Helen Andrews, an essayist who has written for nearly all of the publications mentioned in this article. “When Trump won, I thought that’s it. National Review is done. There’s no way they can bounce back. But it turns out that all the folks over there that I thought were peacetime consiglieres were actually ready to seize the moment.”

Other contributors, like Dennis Prager and Victor Davis Hanson, reliably line up behind Trump, arguing he’s the only defense against an overpowering left.

Merry’s hope, in the face of what he feels are increasingly unfavorable odds, is that Trump will fulfill some of his promises. Assessing that will be one of the main goals of the magazine in the coming years. “We’re interested in the Trump constituency,” Merry says. “The question for us is whether Trump is proving worthy of his voters.”

One curse of the American Conservative, starting with Iraq, has been to serve as an unheeded voice in the face of indifferent or hostile elite opinion. In 2011, Larison was sounding repeated warnings against intervening in Libya, and for several years, before more famous names took notice, he was a lonely voice against the Saudi war in Yemen.

Back in June 2016, the magazine ran a cover story by McConnell, “Why Trump Wins,” which argued that globalism vs. nationalism was the new defining issue in our politics and that GOP elites would be unable to “put the lid on the aspirations Trump has unleashed.”

A sense of the political power of cultural conversations likewise inspired former Senate staffer Ben Domenech, now 36, to launch the Federalist in the fall of 2013

Each of them is playing a distinct role on the right.

Modern Age, founded by conservative luminary Russell Kirk in 1957 and operated by the Intercollegiate Studies Institute, takes what may be the most high-toned approach to politics, with many academic contributors, and McCarthy hopes to see its pages synthesizing ideas from different strains of conservatism.

The National Interest, co-founded in 1985 by the late Irving Kristol, father of Bill, remains devoted to foreign-policy realism, offering thoughtful articles on what role the United States should play on a changed world stage.

National Affairs, founded by former George W. Bush policy staffer Yuval Levin in 2009 as a venue in which conservative policy could be considered more deeply, spent the Obama years offering broad philosophical articles along with wonkier explorations of policymaking, from housing to public broadcasting. This continues, but after the rise of Trump, the journal has become even more introspective, running articles with titles like “Redeeming Ourselves” and “Is the Party Over?”

These publications are highly unlikely to affect the course of Trump, but, by making plausible sense of this moment sooner rather than later, they may affect the course of his successors.

Two surprising stars of the Trump era have been the Claremont Review of Books and the religious journal First Things. It was in the normally restrained Claremont Review of Books that someone going by the name “Publius Decius Mus” (later revealed to be Michael Anton) published “The Flight 93 Election,” an influential essay arguing that the election of Trump, however extreme the risks, was the only hope of preventing a complete surrender to the cultural left.

The trajectory of First Things, a journal of religion and public life founded in 1990, has been even more striking. Its editor, R.R. Reno, contributed to the “Against Trump” issue of National Review but became increasingly frustrated by what he felt was the failure of his fellow conservatives to understand the nature of the rebellion taking place. Eventually, Reno wound up signing on to a “Statement of Unity” in support of Trump by a group called Scholars & Writers for America. First Things is now devoting itself to understanding the altered political and cultural landscape. “The conservative intellectual infrastructure is like a city after the neutron bomb goes off,” says Reno. “There’s a whole network of ideas, and it turns out there are no voters for those ideas.”

The monthly conservative magazine the New Criterion, edited by Roger Kimball, may devote the bulk of its pages to reviews of things like symphonies or art exhibits, but it was also among the first journals to take Trump seriously and understand, as contributor James Bowman put it in October 2015, that Trump spoke for “those whom the progressives have sought to shut out of decent society, which encompasses a much larger universe than that of the movement conservatives.”

Commentary, founded in 1945 by the American Jewish Committee — from which it separated in 2007, becoming a stand-alone nonprofit — has always balanced its forays into politics with grander musings on Western civilization, Judaism and high culture. This seems to be a successful combination in the Trump era, because the circulation, according to Podhoretz, has risen by over 20 percent since the 2016 election. Podhoretz, who has edited the magazine since 2009 (his father, Norman Podhoretz, edited it from 1960 to 1995), is known for a prickly and combative approach to public life

“It may be that Commentary is uniquely suited to the weirdness of this position because it has been a countercultural publication for close to 50 years. It is a Jewish publication on the right. It is a conservative publication in a liberal Jewish community. It remains a journal with literary, cultural and intellectual interests, which makes it a minority in the world of conservative opinion, which tends not to focus on the life of the cultural mind.”

Commentary has had several high-profile articles in the past year. In February 2017, it published “Our Miserable 21st Century,” by Nicholas N. Eberstadt, who argued that the economic insecurity of Americans spiked after 2000 and never recovered.

Many of the smallest conservative journals are unadorned and low in circulation. But, in keeping with the rule that what’s in the wilderness today can be most influential tomorrow, they too are awash in fresh ideas. “There’s still a pretty substantial community that relies on these publications as a channel of communications within the conservative neural network,” observes Daniel McCarthy, editor of one such journal, Modern Age. “They’re even more relevant today than they were in 2012.”

Domenech told me he started to envision a new kind of conservative opinion site after observing that more and more areas of our culture — movies, talk shows, sports — were becoming politicized.

The staff of the Federalist is majority female, half millennial, and a quarter minority, according to Domenech, and youthfulness was reflected in the publication’s design

By engaging in pop-culture debates, going on television, and focusing on engagement with writers and voices outside the conservative sphere, the Federalist hopes to reach audiences that might normally be dismissive

Conservative magazines, Domenech said, had been mistaken to think they spoke for voters on the right. “This battle was not over whether we’re going to have a Chamber of Commerce agenda or a constitutionalist agenda,” Domenech said. “It left out this huge swath of people who weren’t interested in either of those things.”

As much as their contributors may differ in opinion or even dislike one another, what unites these magazines — and distinguishes them from right-wing outlets like Breitbart — is an almost quaint belief in debate as an instrument of enlightenment rather than as a mere tool of political warfare.

“There’s an argument on part of the right that the left is utterly remorseless and we need to be like that,” says Lowry. “That’s the way you lose your soul and you have no standards.”

“You want to be a revolutionary on the right?” asks Labash. “Tell the truth. Call honest balls and strikes. That’s become pretty revolutionary behavior in these hopelessly tribal times.”

With so many Americans today engaged in partisan war, any publication with a commitment to honesty in argument becomes a potential peacemaker. It also becomes an indispensable forum for working out which ideas merit a fight in the first place. This is what, in their best moments, the conservative magazines are now doing.

Mr. Bolton said UKIP had struggled to hold together after winning the Brexit vote — he described ideological positions ranging from “far right wing, libertarian, to anarchistic, rejecting all authority”

For years, the UKIP leader Nigel Farage made the case that Britain could not claim full sovereignty or control immigration unless it exited the European Union

The name Rosetta Stone is now applied to just about any type of key used to unlock a mystery.

emotic (the everyday script, used to write documents),Greek (the language of Ionian Greeks, an administrative script), andHieroglyphs (for priestly business).

No one could read hieroglyphs at the time of the discovery of the Rosetta Stone, but scholars soon pieced out a few phonetic characters in the demotic section, which, by comparison with the Greek, were identified as proper names.

Perhaps nothing better exemplifies the FN’s identity crisis than the departure of Florian Philippot, the party’s former vice president and national spokesperson. He had embodied the FN’s “de-demonization” strategy—less racism and xenophobia, more education, healthcare and progressive economics.

“They’re returning [to] an identity-based rhetoric. It’s really a step backwards,” he said. Since Philippot’s break with the FN (he insisted he was pushed out), he has co-founded a political party called “the Patriots.”

This logic animates the push for the party to pick a new name, which is expected to be announced at the FN’s “re-foundation congress” in March.

The Front’s leaders, however, insist that they don’t want to revive the FN of the 1970s and 1980s, the days of the party’s Holocaust-denying president Jean-Marie Le Pen and his obsession with immigration.

It’s difficult to see anything changing until another FN politician rises to challenge Le Pen.

To some degree, the party still operates as something of a personality cult.

“If people from the National Front are really asking themselves questions about the basics and about strategy, and they want to bring them forward, they need to run against Marine Le Pen for the presidency of the National Front,”

Perhaps the most sensitive question for the FN is that of a potential electoral alliance with the Republicans, France’s mainstream conservative party, which has struggled to differentiate itself from Macron’s La République En Marche

While Henry's mother, Margaret Beaufort, was an indispensable agent of his interests in England, Jasper was his political mentor in the years spent in exile

Henry VI bestowed the English honour of Richmond on Edmund, while the younger brother, Jasper, was endowed with a title and estates in Wales

After the death of Gloucester, and after several mishaps, they recovered favour under the indulgent protection of the young Henry VI

His Welshness was thus of crucial importance in easing Henry's path to the throne, for quite literally no other route was feasible than that which took him through Wales. It was also to be an essential ingredient in the success of Tudor policy in Wales

As a landless exile, Jasper's most common point of con- tact continued to be Wales: most of his incursions during the reign of Edward IV

In the reign of Richard III, as events were to show, Wales and the Marches were the most vulnerable parts of his dominions

Edward IV himself, as a descendant through the Mortimer connection of Llywelyn Fawr (the Great), could be regarded by Guto'r Glyn and Lewis Glyn Cothi as the potential deliverer of the Welsh and the heir to the kings of Britain

He had been a patron of the bards since the 1450s, and was praised as a faithful supporter of Henry VI and as the man who would unite Wales under the Lancastrians.

He predicted a victory for Henry as the last of the triumphant line of Brutus and Cadwalader, kings of the Britons

The route of the march from Milford Haven avoided the south eastern Marches, which were dominated by the lords loyal to Richard III

How Welsh was Henry Tudor? In blood he was a quarter Welsh, a quarter French and half English (or at least Platagenet). In so far as place of birth and residence could determine his nationality, he was certainly Welsh

Nothing daunted, the resourceful author dedicated it instead to King James and his son Prince Henry, whom he addressed as the future Prince of Wales. The adaptation was plausible enough, in all senses of that word, for James, after all, was descended from Henry VII and his forebears, the Welsh Tudors; and with this reminder Holland's readers in Wales could the more readily transfer their loyalty to the Scottish Stuarts

Unless he had been presented at Henry VI's court in his youth (and there is no evidence for this), Henry was a stranger to England before his ar6val at Shrewsbury on August 17th, 1485

In his first proclamation, on August 25th, 1485, Henry announced his titles to be, besides King of England and of France, 'Prince of Wales and lord of Ireland'. This was the first time any King who had not himself been invested with the principality as heir apparent to a reigning monarch had appropriated the title to himself

Whereas letters of denizenship conferred English status upon individuals, charters of privileges were granted between 1504 and 1508 to the ancient principality and five marcher lordships in North Wales, dispensing the inhabitants from various civic disabilities imposed by the penal laws of Henry IV and Henry V

The inhabitants of North Wales were released not only from the prohibitions of Lancastrian penal laws but from those of the Edwardian settlement of 1284, which had excluded the Welsh from the plantation boroughs.

Edward IV had used motifs from the British Legend in his court rituals and had fostered an Arthurian cult in celebration of his own descent from British kings and the princes of Gwynedd

By marrying Elizabeth, Henry thus enhanced his connection with British as well as English kingship, and their son and heir personified both traditions

Richard III had referred disparagingly in two proclamations to the rebel 'Henry Tydder'; this may well have stung, so that the new King was all the more concerned to establish an honourable lineage for his family. A commission of Welsh genealogists was therefore set up to trace his pedigree. Only the report has survived, to show Henry's descent from medieval Welsh and British rulers. However fantastic its remoter claims, there is no sound reason to doubt its authenticity as an official document. Even Sir Edward Coke in his Fourth Institutes of the Laws of England (1644) accepted its validity and gave as his source for the original commission the patent rolls for Henry VII, though no-one else has found any trace of it there. (The great champion of the common law who set such store by precedents was notoriously careless in his scholarship.) Henry did not draw on this pedigree to confirm the legitimacy of his monarchy, only to embellish it. What was important for him was the historical associations with British, rather than Welsh, royalty. That these also proved to be flattering to the Welsh nation was an incidental and inexpensive form of propaganda.

His beneficence was a distinct policy that culminated in Henry VIII's measure of incorporation of 1536-43

This consolidated and elaborated upon a form of administration that had existed in its essentials in the principality of North Wales since Edward I's Statute of Wales of 1284

Owen spoke for his own class of prosperous Protestant gentry, but the very fact that Welsh commentators thought of the extension of English law as a boon and an act of grace ensured the success of Tudor rule in Wales

There was no tacit acknowledgement of their Welsh identity by Henry VII's son and grandchildren – it was something claimed for them by the Welsh

In 1603 Hugh Holland published the first (and only) book of his Pancharis, which related the love between Owen Tudor and Katherine of Valois

Henry VI had commissioned both his half-brothers to represent and defend the crown's interests in Wales against the Yorkist enemies, the Vaughans, the Herberts and the Earl of March, later Edward IV.

The family of monarchs who ruled England and Wales from 1485 to 1603 did indeed form a dynasty, but they do not seem to have called themselves the 'Tudor' dynasty: the only con- temporaries who regarded them as such were the Welsh

The only thing new Trump brings to the American nationalism of recent decades is a restoration of its old ethnic-chauvinist tradition. Conservative intellectuals cannot rescue nationalism from Trump, any more than they could rescue Goldwater from Jim Crow, because Trump’s explicit appeals to racial and religious traditionalism, and his authoritarian approach to enforcing those hierarchies, are the things that have bound conservative voters so closely to him.

Last week, the president told four Democratic congresswomen—Alexandria Ocasio-Cortez, Ayanna Pressley, Rashida Tlaib, and Ilhan Omar—to “go back” to their countries, even though all of them are American citizens. This is literally textbook racism. The Equal Employment Opportunity Commission offers “Go back to where you came from” as its example of potentially unlawful harassment on the basis of national origin.

Trump’s demand is less a factual assertion than a moral one, an affirmation of the president’s belief that American citizenship is conditional for people of color, who should be grateful we are even allowed to be here

That Trump’s supporters believe Omar’s sins justify her banishment, and Trump’s similar transgressions justify his presence in the White House, helps illustrate exactly what is going on here.

It also speaks to the futility of trying to somehow rescue a Trumpian nationalism from Trump. Racism is at the core of Trumpism.

Republicans turned to reporters to argue that his attacks are part of a clever political strategy, elevating four left-wing women of color into the faces of his opposition. I suspect these Republicans, and some political reporters, believe that this somehow exonerates Trump from the charge of bigotry, as though prejudice ceases to be prejudice if it becomes instrumental.

In fact, the admission that fomenting racism and division is central to Trump’s strategy is a stunning rebuke to those political reporters and pundits who, for four years, have insisted that the rise of Trump is about anything else.

Under Trumpism, no defense of the volk is a betrayal, even if it undermines the republic, and no attack on the volk’s hegemony can be legitimate, even if it is a defense of democracy.

Trump is not a champion of the civic nationalism Hazony and others claim they want to see. He is a mortal threat to it.

I want to be very clear about what the country saw last night, as an American president incited a chant of “Send her back!” aimed at a Somali-born member of Congress: America has not been here before.

we have never seen an American president make a U.S. representative, a refugee, an American citizen, a woman of color, and a religious minority an object of hate for the political masses, in a deliberate attempt to turn the country against his fellow Americans who share any of those traits

Trump is assailing the moral foundations of the multiracial democracy Americans have struggled to bring into existence since 1965, and unless Trumpism is defeated, that fragile project will fail.

She has emerged as an Emmanuel Goldstein for the Trumpist right because as a black woman, a Muslim, an immigrant, and a progressive member of Congress, she represents in vivid terms a threat to the nation Trumpists fear they are losing.

his attacks on Omar were carefully scripted, written out by his staff and then read off a teleprompter. To defend the remarks as politically shrewd is to confess that the president is deliberately campaigning on the claim that only white people can truly, irrevocably be American.

In the face of a corrupt authoritarian president who believes that he and his allies are above the law, the American people are represented by two parties equally incapable of discharging their constitutional responsibilities.

The Republican Party is incapable of fulfilling its constitutional responsibilities because it has become a cult of personality whose members cannot deviate from their sycophantic devotion to the president, lest they be ejected from office by Trump’s fanatically loyal base

The Democratic Party cannot fulfill its constitutional responsibilities because its leadership lives in abject terror of being ejected from office by alienating the voters to whom Trump’s nationalism appeals.

The leadership of the Democratic Party has shown more appetite for confronting and rebuking legislators representing the vulnerable communities Trump has targeted most often than it has for making the president mildly uncomfortable.

A significant share of Hong Kong’s population isn’t willing to exchange its civil rights for new railway lines, though, so Beijing has cracked down harder on dissent. Protests have become more violent, with some locals accusing the police of unwarranted brutality. In late July, a mob viciously assaulted peaceful protesters. We don’t know for sure whether Beijing coordinated the efforts, but such methods of terrorizing dissenters are standard Communist weapon

What I am referring to is the fact that, soon after the coronavirus outbreak emerged in China, the rest of the world began to regard it as a threat to public health, while Trump has seen it as a public-relations problem

Trump’s primary method of dealing with public-relations problems is to exert the full force of the authoritarian cult of personality that surrounds him to deny that a problem even exists.

Neither the tide of pestilence sweeping the nation nor the economic calamity that will follow was inevitable

Trump’s first public remarks on the coronavirus came during an interview with the CNBC reporter Joe Kernen on January 22

Kernen asked, “Are there worries about a pandemic at this point?” To which Trump replied, “No. Not at all. And—we’re—we have it totally under control

Except Trump was not preparing

He was consciously contradicting his administration’s own public-health officials at the time.

Nor were the president’s dismissals of the dangers posed by the coronavirus an attempt to buy time for the federal government to appropriately respond.

Medical workers are running out of face masks and gloves. The United States does not have enough ventilators for critically ill patients who need them. States lack sufficient testing capacity to measure the scale of the outbreak. Emergency rooms are overwhelmed. Hospitals are running out of beds. The president is tweeting praise of himself.

In the meantime, doctors, nurses, and EMTs are getting sick

if the UK’s GDP falls by more than 6.4% per person as a result of the lockdown, more years of life will be lost than saved.”

(there’s a great takedown of the argument here).

Let’s just agree nonetheless that in principle, at some point, there will be a crossover moment when quarantine and lockdown cease to have the net-positive impact they are now having. The question is simply when that cross-over occurs, and how we can get there soonest.

If we declare victory before we achieve it, we could have the worst of both worlds — a burst in new infections leading to a second shutdown, a collapse of faith in the authorities, more deaths, and a deeper depression.

Letting up on an epidemic before it has run its course can create a second wave, as in 1918, and as feared in China right now, that would take the country down in the fall of an election year.

At the same time, if quarantine and social distancing are stretched out too long, we could be losing more lives in the aggregate than we would be saving. We could also be risking ever-more extremist politics or even civil disorder

What matters is the timing. Getting that right is the single biggest challenge as we go forward. But that requires a huge amount of data we don’t yet have: specifically, a much better sense of just how widespread COVID-19 is in the broader population.

we need equipment we don’t yet have: tests for the virus that are quick and easy and ubiquitous; and, perhaps more importantly, serological tests, to see who is now immune and can return to work and normal life.

If we’re lucky and we find out more people have already gotten COVID-19 without the worst symptoms than we now believe, then the return to semi-normal could come more quickly

If we’re luckier still, we could get a breakthrough in treatments as doctors and nurses understand this disease better and we buy some time.

At best, we could get the virus to peak at a level that does not overwhelm our medical system and manage economically until a vaccine is available. At best.

The goal is not to “beat” the virus, because it can’t be beaten. Now that it’s a pandemic, it’s here to stay

The goal is not to fight it, or wage war on it.  COVID-19 is not a rival military. The goal is to find the optimal path to living with it.

I want Anthony Fauci making that decision. Right now, as complete a shutdown as possible is the only sane option.

if we make that collective pro-life decision — and, mercifully, we are — we are also saying something quite profound about who we are as Americans. We are saying that the lives of the elderly, and the poor, and the vulnerable matter more, when all is said and done, than our GDP.

In this century, the Evangelical right has embraced the cult of prosperity, the efficacy of torture, and the denial of health care to the poor. They upped the ante in 2016, of course, by embracing a pagan worshipper of Mammon, with a sideline in philandery, cruelty, gluttony, pride, deceit, envy, insatiable greed, and the foulest abuse of women

In an apparent attempt to defend a president who clearly dismissed and for too long ignored the greatest threat to the U.S. since 9/11, they’ve decided to embrace what they once called the “culture of death.”

The correct response to COVID-19, many pastors have declared, is to let it rip.

The elderly, instead of protecting themselves, should sacrifice what’s left of their lives to save the jobs of the young and to help Trump keep the economy going. Wealth, it appears, is far preferable to life — or at least when a Republican is president.

But if by ignoring “social distancing,” we individually and collectively guarantee someone’s death down the line, why is that not a kind of indirect killing?

Yes, Christians should not cower in constant fear of death. But we don’t have to embrace it either. I’m trying to think of a version of the Gospels where Jesus meets a leper and tells him not to worry, he’s going to die some day anyway, and make the best of it; or when he tells Martha and Mary to suck it up, and accept that Lazarus is dead, and move on. He didn’t. In fact, he risked and lost his own life by raising Lazarus from the dead.

Plagues destroy so much — but through the devastation, they can also rebuild and renew.

I suspect that those who think COVID-19 all but kills Donald Trump’s reelection prospects are being, as usual, too optimistic. National crises, even when handled at this level of incompetence and deceit, can, over time, galvanize public support for a national leader. As Trump instinctually finds a way to identify the virus as “foreign,” he will draw on these lizard-brain impulses, and in a time of fear, offer the balm of certainty to his cult and beyond. It’s the final bonding: blind support for the leader even at the risk of your own sickness and death.

in emergencies, quibbling, persistent political opposition is always on the defense, and often unpopular. It requires pointing out bad news in desperate times; and that, though essential, is rarely popular.

I know also that the AIDS epidemic, more than any other single factor, transformed the self-understanding of gay men and lesbians, opened the eyes of our fellow citizens, and revolutionized the world of gay rights. It showed us, with blinding clarity, what we had hitherto not seen: the ubiquity and humanity and dignity of homosexuals.

if a public-health catastrophe doesn’t bring home the need for effective universal health care, what could?

This virus is also an opportunity for the left to move away from its unpopular woke identity obsessions toward a case for structural economic change fitting for the scale of the epidemic

Maybe our comparative loneliness saved us some lives this time, and this plague’s “social distancing” will permanently and tragically entrench an American way of life that has already stripped so many of community and connection

in this sudden stop, we will also hear the sounds of nature — as our economic machine pauses for a moment and the contest for status or fame or money is canceled for just a while. “All of humanity’s problems stem from man’s inability to sit quietly in a room alone,” Pascal said

I learned one thing in my 20s and 30s in the AIDS epidemic: Living in a plague is just an intensified way of living. It merely unveils the radical uncertainty of life that is already here, and puts it into far sharper focus.

The trick, as the great religions teach us, is counterintuitive: not to seize control, but to gain some balance and even serenity in absorbing what you can’t.

In some circles, Never Trump is looked at as little more than the pitiful last gasp of a decadent, exhausted, and now vanquished elite.

Kristol has nurtured several organizations committed to traditional conservative values, including Republicans for the Rule of Law and Defending Democracy Together. McMullin and Finn launched Stand Up Republic, an organization dedicated to strengthening American democracy that now has chapters in 18 states

Nonetheless, a dedicated remnant has kept the candle burning

New publications have also sprouted up, including The Bulwark, the go-to source for anti-Trump commentary on the center-right, and The Dispatch, founded by two leading conservative journalists, Jonah Goldberg and Stephen Hayes. These stalwarts have kept up rearguard efforts to expose the perfidy of the current administration and to wrest their former allies away from Trumpian populism.

More likely, however, Never Trumpers will play a different but still vital role in American politics. It could fall to them to prevent Trumpism from dominating the Republican Party—and the country—for years to come.

If Trump wins a second term and can maintain his vindictive cult of personality, successful challenges to his style of politics do seem improbable. The conversion of onetime Never Trump favorites like Graham and Representative Elise Stefanik into shameless sycophants bears this out, as does the demonizing of critics such as former Senator Jeff Flake, former Representative Mark Sanford, and Representative Justin Amash, who left the party and now identifies as an independent

Others cling to the view that if the president is repudiated at the ballot box this fall, the Trumpist fever will break and the party will be restored to something like its former self. This outcome seems unlikely. Deep sociological factors—in particular, a GOP base that is overwhelmingly white and is becoming more working-class, less formally educated, and older—will lead the party to go where its voters are, even in the absence of Trump.

For the foreseeable future, the dominant faction of the GOP may be populist and nationalist. But the populists will not have the party all to themselves

They will be forced to share it with what we will call a liberal-conservative faction, in recognition of their grounding in classical liberal principles of pluralism, constitutionalism, and free trade. That faction, in other words, is the Never Trumpers and their fellow travelers: the educated middle class, business interests, and the more upwardly mobile parts of minority groups.

Because it will be especially attractive to the kinds of experts and thinkers who played such a key role in the Never Trump movement, it will not lack for well-developed policies and philosophies. In the midst of a pandemic, expertise might even regain some of its appeal.

He tries to break free of narrow specialization and cross the boundaries between scientific disciplines. Expeditions beyond economics’ borders and its connection to history, philosophy, psychology, and ancient myths are not only refreshing, but necessary for understanding the world of the twenty-first century.

Reality is spun from stories, not from material. Zdeněk Neubauer

“The separation between the history of a science, its philosophy, and the science itself dissolves into thin air, and so does the separation between science and non-science; differences between the scientific and unscientific are vanishing.”

The study of the history of a certain field is not, as is commonly held, a useless display of its blind alleys or a collection of the field’s trials and errors (until we got it right), but history is the fullest possible scope of study of a menu that the given field can offer.

History of thought helps us to get rid of the intellectual brainwashing of the age, to see through the intellectual fashion of the day, and to take a couple of steps back.

That is the reason for this book: to look for economic thought in ancient myths and, vice versa, to look for myths in today’s economics.

stories; Adam Smith believed. As he puts it in The Theory of Moral Sentiments, “the desire of being believed, or the desire of persuading, of leading and directing other people, seems to be one of the strongest of all our natural desires.”

“The human mind is built to think in terms of narratives … in turn, much of human motivation comes from living through a story of our lives, a story that we tell to ourselves and that creates a framework of our motivation. Life could be just ‘one damn thing after another’ if it weren’t for such stories. The same is true for confidence in a nation, a company, or an institution. Great leaders are foremost creators of stories.”

contrary to what our textbooks say, economics is predominantly a normative field. Economics not only describes the world but is frequently about how the world should be (it should be effective, we have an ideal of perfect competition, an ideal of high-GDP growth in low inflation, the effort to achieve high competitiveness …). To this end, we create models, modern parables,

I will try to show that mathematics, models, equations, and statistics are just the tip of the iceberg of economics; that the biggest part of the iceberg of economic knowledge consists of everything else; and that disputes in economics are rather a battle of stories and various metanarratives than anything else.

Before it was emancipated as a field, economics lived happily within subsets of philosophy—ethics, for example—miles away from today’s concept of economics as a mathematical-allocative science that views “soft sciences” with a scorn born from positivistic arrogance. But our thousand-year “education” is built on a deeper, broader, and oftentimes more solid base. It is worth knowing about.

is a paradox that a field that primarily studies values wants to be value-free. One more paradox is this: A field that believes in the invisible hand of the market wants to be without mysteries.

mathematics at the core of economics, or is it just the icing of the cake, the tip of the iceberg of our field’s inquiry?

we seek to chart the development of the economic ethos. We ask questions that come before any economic thinking can begin—both philosophically and, to a degree, historically. The area here lies at the very borders of economics—and often beyond. We may refer to this as protoeconomics (to borrow a term from protosociology) or, perhaps more fittingly, metaeconomics (to borrow a term from metaphysics).

The more important elements of a culture or field of inquiry such as economics are found in fundamental assumptions that adherents of all the various systems within the epoch unconsciously presuppose. Such assumptions appear so obvious that people do not know what they are assuming, because no other way of putting things has ever occurred to them, as the philosopher Alfred Whitehead notes in Adventures of Ideas.

I argue that economic questions were with mankind long before Adam Smith. I argue that the search for values in economics did not start with Adam Smith but culminated with him.

We should go beyond economics and study what beliefs are “behind the scenes,” ideas that have often become the dominant yet unspoken assumptions in our theories. Economics is surprisingly full of tautologies that economists are predominantly unaware of. I

argue that economics should seek, discover, and talk about its own values, although we have been taught that economics is a value-free science. I argue that none of this is true and that there is more religion, myth, and archetype in economics than there is mathematics.

In a way, this is a study of the evolution of both homo economicus and, more importantly, the history of the animal spirits within him. This book tries to study the evolution of the rational as well as the emotional and irrational side of human beings.

I argue that his most influential contribution to economics was ethical. His other thoughts had been clearly expressed long before him, whether on specialization, or on the principle of the invisible hand of the market. I try to show that the principle of the invisible hand of the market is much more ancient and developed long before Adam Smith. Traces of it appear even in the Epic of Gilgamesh, Hebrew thought, and in Christianity, and it is expressly stated by Aristophanes and Thomas Aquinas.

This is not a book on the thorough history of economic thought. The author aims instead to supplement certain chapters on the history of economic thought with a broader perspective and analysis of the influences that often escape the notice of economists and the wider public.

Progress (Naturalness and Civilization)

The Economy of Good and Evil

from his beginnings, man has been marked as a naturally unnatural creature, who for unique reasons surrounds himself with external possessions. Insatiability, both material and spiritual, are basic human metacharacteristics, which appear as early as the oldest myths and stories.

the Hebrews, with linear time, and later the Christians gave us the ideal (or amplified the Hebrew ideal) we now embrace. Then the classical economists secularized progress. How did we come to today’s progression of progress, and growth for growth’s sake?

The Need for Greed: The History of Consumption and Labor

Metamathematics From where did economics get the concept of numbers as the very foundation of the world?

All of economics is, in the end, economics of good and evil. It is the telling of stories by people of people to people. Even the most sophisticated mathematical model is, de facto, a story, a parable, our effort to (rationally) grasp the world around us.

idea that we can manage to utilize our natural egoism, and that this evil is good for something, is an ancient philosophical and mythical concept. We will also look into the development of the ethos of homo economicus, the birth of “economic man.”

The History of Animal Spirits: Dreams Never Sleep

Masters of the Truth

Originally, truth was a domain of poems and stories, but today we perceive truth as something much more scientific, mathematical. Where does one go (to shop) for the truth? And who “has the truth” in our epoch?

Our animal spirits (something of a counterpart to rationality) are influenced by the archetype of the hero and our concept of what is good.

The entire history of ethics has been ruled by an effort to create a formula for the ethical rules of behavior. In the final chapter we will show the tautology of Max Utility, and we will discuss the concept of Max Good.

The History of the Invisible Hand of the Market and Homo Economicus

We understand “economics” to mean a broader field than just the production, distribution, and consumption of goods and services. We consider economics to be the study of human relations that are sometimes expressible in numbers, a study that deals with tradables, but one that also deals with nontradables (friendship, freedom, efficiency, growth).

When we mention economics in this book, we mean the mainstream perception of it, perhaps as best represented by Paul Samuelson.

By the term homo economicus, we mean the primary concept of economic anthropology. It comes from the concept of a rational individual, who, led by narrowly egotistical motives, sets out to maximize his benefit.

the Epic of Gilgamesh bears witness to the opposite—despite the fact that the first written clay fragments (such as notes and bookkeeping) of our ancestors may have been about business and war, the first written story is mainly about great friendship and adventure.

Even today we live in Gilgamesh’s vision that human relations—and therefore humanity itself—are a disturbance to work and efficiency; that people would perform better if they did not “waste” their time and energy on nonproductive things.

is a story of nature and civilization, of heroism, defiance, and the battle against the gods, and evil; an epic about wisdom, immortality, and also futility.

But it is in friendship where—often by-the-way, as a side product, an externality—ideas and deeds are frequently performed or created that together can altogether change the face of society.19 Friendship can go against an ingrained system in places where an individual does not have the courage to do so himself or herself.

started with Babylonians—rural nature becomes just a supplier of raw materials, resources (and humans the source of human resources). Nature is not the garden in which humans were created and placed, which they should care for and which they should reside in, but becomes a mere reservoir for natural (re)sources.

To be human seems to be somewhere in between, or both of these two. We

The entire history of culture is dominated by an effort to become as independent as possible from the whims of nature.39 The more developed a civilization is, the more an individual is protected from nature and natural influences and knows how to create around him a constant or controllable environment to his liking.

The epic captures one of the greatest leaps in the development of the division of labor. Uruk itself is one of the oldest cities of all, and in the epic it reflects a historic step forward in specialization—in the direction of a new social city arrangement. Because of the city wall, people in the city can devote themselves to things other than worrying about their own safety, and they can continue to specialize more deeply.

“The chief thing which the common-sense individual wants is not satisfactions for the wants he had, but more, and better wants.”47

If a consumer buys something, theoretically it should rid him of one of his needs—and the aggregate of things they need should be decreased by one item. In reality, though, the aggregate of “I want to have” expands together with the growing aggregate of “I have.”

the Old Testament, this relationship is perceived completely differently. Man (humanity) is created in nature, in a garden. Man was supposed to care for the Garden of Eden and live in harmony with nature and the animals. Soon after creation, man walks naked and is not ashamed, de facto the same as the animals. What is characteristic is that man dresses (the natural state of creation itself is not enough for him), and he (literally and figuratively) covers52 himself—in shame after the fall.53

Nature is where one goes to hunt, collect crops, or gather the harvest. It is perceived as the saturator of our needs and nothing more. One goes back to the city to sleep and be “human.” On the contrary, evil resides in nature. Humbaba lives in the cedar forest, which also happens to be the reason to completely eradicate it.

Symbolically, then, we can view the entire issue from the standpoint of the epic in the following way: Our nature is insufficient, bad, evil, and good (humane) occurs only after emancipation from nature (from naturalness), through culturing and education. Humanity is considered as being in civilization.

The city was frequently (at least in older Jewish writings) a symbol of sin, degeneration, and decadence—nonhumanity. The Hebrews were originally a nomadic nation, one that avoided cities. It is no accident that the first important city57 mentioned in the Bible is proud Babylon,58 which God later turns to dust.

is enough, for example, to read the Book of Revelation to see how the vision of paradise developed from the deep Old Testament period, when paradise was a garden. John describes his vision of heaven as a city—paradise is in New Jerusalem, a city where the dimensions of the walls(!) are described in detail, as are the golden streets and gates of pearl.

Hebrews later also chose a king (despite the unanimous opposition of God’s prophets) and settled in cities, where they eventually founded the Lord’s Tabernacle and built a temple for Him. The city of Jerusalem later gained an illustrious position in all of religion.

this time Christianity (as well as the influence of the Greeks) does not consider human naturalness to be an unambiguous good, and it does not have such an idyllic relationship to nature as the Old Testament prophets.

If a tendency toward good is not naturally endowed in people, it must be imputed from above through violence or at least the threat of violence.

If we were to look at human naturalness as a good, then collective social actions need a much weaker ruling hand. If people themselves have a natural tendency (propensity) toward good, this role does not have to be supplied by the state, ruler, or, if you wish, Leviathan.

How does this affect economics?

us return for the last time to the humanization of the wild Enkidu, which is a process we can perceive with a bit of imagination as the first seed of the principle of the market’s invisible hand, and therefore the parallels with one of the central schematics of economic thinking.

Sometimes it is better to “harness the devil to the plow” than to fight with him. Instead of summoning up enormous energy in the fight against evil, it is better to use its own energy to reach a goal we desire; setting up a mill on the turbulent river instead of futile efforts to remove the current. This is also how Saint Prokop approached it in one of the oldest Czech legends.

Enkidu caused damage and it was impossible to fight against him. But with the help of a trap, trick, this evil was transformed into something that greatly benefited civilization.

By culturing and “domesticating” Enkidu, humanity tamed the uncontrollable wild and chaotic evil

Enkidu devastated the doings (the external, outside-the-walls) of the city. But he was later harnessed and fights at the side of civilization against nature, naturalness, the natural state of things.

A similar story (reforming something animally wild and uncultivated in civilizational achievement) is used by Thomas Aquinas in his teachings. Several centuries later, this idea is fully emancipated in the hands of Bernard Mandeville and his Fable of the Bees: or, Private Vices, Publick Benefits. The economic and political aspects of this idea are—often incorrectly—ascribed to Adam Smith.

Here the individual does not try anymore to maximize his goods or profits, but what is important is writing his name in human memory in the form of heroic acts or deeds.

immortality, one connected with letters and the cult of the word: A name and especially a written name survives the body.”77

After this disappointment, he comes to the edge of the sea, where the innkeeper Siduri lives. As tonic for his sorrow, she offers him the garden of bliss, a sort of hedonistic fortress of carpe diem, where a person comes to terms with his mortality and at least in the course of the end of his life maximizes earthly pleasures, or earthly utility.

In the second stage, after finding his friend Enkidu, Gilgamesh abandons the wall and sets out beyond the city to maximalize heroism. “In his (…) search of immortal life, Gilgamesh

The hero refuses hedonism in the sense of maximizing terrestrial pleasure and throws himself into things that will exceed his life. In the blink of an eye, the epic turns on its head the entire utility maximization role that mainstream economics has tirelessly tried to sew on people as a part of their nature.81

today remember Gilgamesh for his story of heroic friendship with Enkidu, not for his wall, which no longer reaches monumental heights.

the eleventh and final tablet, Gilgamesh again loses what he sought. Like Sisyphus, he misses his goal just before the climax

The very existence of questions similar to today’s economic ones can be considered as the first observation. The first written considerations of the people of that time were not so different from those today. In other words: The epic is understandable for us, and we can identify with it.

We have also been witnesses to the very beginnings of man’s culturing—a great drama based on a liberation and then a distancing from the natural state.

Let us take this as a memento in the direction of our restlessness, our inherited dissatisfaction and the volatility connected to it. Considering that they have lasted five thousand years and to this day we find ourselves in harmony with a certain feeling of futility, perhaps these characteristics are inherent in man.

with the phenomenon of the creation of the city, we have seen how specialization and the accumulation of wealth was born, how holy nature was transformed into a secular supplier of resources, and also how humans’ individualistic ego was emancipated.

For small acts (hunting together, work in a factory), small love is enough: Camaraderie. For great acts, however, great love is necessary, real love: Friendship. Friendship that eludes the economic understanding of quid pro quo. Friendship gives. One friend gives (fully) for the other. That is friendship for life and death,

less a civilized, city person is dependent on nature, the more he or she is dependent on the rest of society. Like Enkidu, we have exchanged nature for society; harmony with (incalculable) nature for harmony with (incalculable) man.

human nature good or evil? To this day these questions are key for economic policy: If we believe that man is evil in his nature, therefore that a person himself is dog eat dog (animal), then the hard hand of a ruler is called for. If we believe that people in and of themselves, in their nature, gravitate toward good, then it is possible to loosen up the reins and live in a society that is more laissez-faire.

For a concept of historical progress, for the undeification of heroes, rulers, and nature, mankind had to wait for the Hebrews.

Because nature is not undeified, it is beyond consideration to explore it, let alone intervene in it (unless a person was a two-thirds god like Gilgamesh). It

As early as the “dark” ages, the Jews commonly used economic tools that were in many ways ahead of their time and that later became key elements of the modern economy:

Gilgamesh’s story ends where it began. There is a consistency in this with Greek myths and fables: At the end of the story, no progress occurs, no essential historic change; the story is set in indefinite time, something of a temporal limbo.

For a nation originally based on nomadism, where did this Jewish business ethos come from? And can the Hebrews truly be considered as the architects of the values that set the direction of our civilization’s economic thought?

PROGRESS: A SECULARIZED RELIGION One of the things the writers of the Old Testament gave to mankind is the idea and notion of progress. The Old Testament stories have their development; they change the history of the Jewish nation and tie in to each other. The Jewish understanding of time is linear—it has a beginning and an end.

The observance of God’s Commandments in Judaism leads not to some ethereal other world, but to an abundance of material goods (Genesis 49:25–26, Leviticus 26:3–13, Deuteronomy 28:1–13) (…) There are no accusing fingers pointed at

There are no echoes of asceticism nor for the cleansing and spiritual effect of poverty. It is fitting therefore, that the founders of Judaism, the Patriarchs Abraham, Isaac and Jacob, were all wealthy men.12

about due to a linear understanding of history. If history has a beginning as well as an end, and they are not the same point, then exploration suddenly makes sense in areas where the fruits are borne only in the next generation.

however, the idea of progress itself underwent major changes, and today we perceive it very differently. As opposed to the original spiritual conceptions, today we perceive progress almost exclusively in an economic or scientific-technological sense.

Because care for the soul has today been replaced by care for external things,

This is why we must constantly grow, because we (deep down and often implicitly) believe that we are headed toward an (economic) paradise on Earth.

Only since the period of scientific-technological revolution (and at a time when economics was born as an independent field) is material progress automatically assumed.

Jewish thought is the most grounded, most realistic school of thought of all those that have influenced our culture.17 An abstract world of ideas was unknown to the Jews. To this day it is still forbidden to even depict God, people, and animals in symbols, paintings, statues, and drawings.

economists have become key figures of great importance in our time (Kacířské eseje o filosofii dějin [Heretical Essays in the Philosophy of History]). They are expected to perform interpretations of reality, give prophetic services (macroeconomic forecasts), reshape reality (mitigate the impacts of the crisis, speed up growth), and, in the long run, provide leadership on the way to the Promised Land—paradise on Earth.

REALISM AND ANTIASCETICISM Aside from ideas of progress, the Hebrews brought another very fundamental contribution to our culture: The desacralization of heroes, nature, and rulers.

Voltaire writes: “It certain fact is, that in his public laws he [Moses] never so much as once made mention of a life to come, limiting all punishments and all rewards to the present life.”21

As opposed to Christianity, the concept of an extraterrestrial paradise or heaven was not developed much in Hebrew thought.19 The paradise of the Israelites—Eden—was originally placed on Earth at a given place in Mesopotamia20 and at a given time,

The Hebrews consider the world to be real—not just a shadow reflection of a better world somewhere in the cloud of ideas, something the usual interpretation of history ascribes to Plato. The soul does not struggle against the body and is not its prisoner, as Augustine would write later.

The land, the world, the body, and material reality are for Jews the paramount setting for divine history, the pinnacle of creation. This idea is the conditio sine qua non of the development of economics, something of an utterly earthly making,

The mythology of the hero-king was strongly developed in that period, which Claire Lalouette summarizes into these basic characteristics: Beauty (a perfect face, on which it is “pleasant to look upon,” but also “beauty,” expressed in the Egyptian word nefer, not only means aesthetics, but contains moral qualities as well),

THE HERO AND HIS UNDEIFICATION: THE DREAM NEVER SLEEPS The concept of the hero is more important than it might appear. It may be the remote origin of Keynes’s animal spirits, or the desire to follow a kind of internal archetype that a given individual accepts as his own and that society values.

This internal animator of ours, our internal mover, this dream, never sleeps and it influences our behavior—including economic behavior—more than we want to realize.

Anthropology knows several archetypes of heroes. The Polish-born American anthropologist Paul Radin examined the myths of North American Indians and, for example, in his most influential book, The Trickster, he describes their four basic archetypes of heroes.

The Torah’s heroes (if that term can be used at all) frequently make mistakes and their mistakes are carefully recorded in the Bible—maybe precisely so that none of them could be deified.32

the Hebrew heroes correspond most to the Tricksters, the Culture Bearers, and the Twins. The divine muscleman, that dominant symbol we think of when we say hero, is absent here.

Undeification, however, does not mean a call to pillage or desecration; man was put here to take care of nature (see the story of the Garden of Eden or the symbolism of the naming of the animals). This protection and care of nature is also related to the idea of progress

For the heroes who moved our civilization to where it is today, the heroic archetypes of the cunning trickster, culture bearer, and sufferer are rather more appropriate.

the Old Testament strongly emphasizes the undeification of nature.37 Nature is God’s creation, which speaks of divinity but is not the domain of moody gods

in an Old Testament context, the pharaoh was a mere man (whom one could disagree with, and who could be resisted!).

RULERS ARE MERE MEN In a similar historical context, the Old Testament teachings carried out a similar desacralization of rulers, the so-called bearers of economic policy.

Ultimately the entire idea of a political ruler stood against the Lord’s will, which is explicitly presented in the Torah. The Lord unequivocally preferred the judge as the highest form of rule—an

The needs of future generations will have to be considered; after all humankind are the guardians of God’s world. Waste of natural resources, whether privately owned or nationally owned is forbidden.”39

Politics lost its character of divine infallibility, and political issues were subject to questioning. Economic policy could become a subject of examination.

44 God first creates with the word and then on individual days He divides light from darkness, water from dry land, day from night, and so forth—and He gives order to things.45 The world is created orderly— it is wisely, reasonably put together. The way of the world is put together at least partially46 decipherably by any other wise and reasonable being who honors rational rules.

THE PRAISE OF ORDER AND WISDOM: MAN AS A PERFECTER OF CREATION The created world has an order of sorts, an order recognizable by us as people,

From the very beginning, when God distances Himself from the entire idea, there is an anticipation that there is nothing holy, let alone divine, in politics. Rulers make mistakes, and it is possible to subject them to tough criticism—which frequently occurs indiscriminately through the prophets in the Old Testament.

Hebrew culture laid the foundations for the scientific examination of the world.

Examining the world is therefore an absolutely legitimate activity, and one that is even requested by God—it is a kind of participation in the Creator’s work.51 Man is called on to understand himself and his surroundings and to use his knowledge for good.