Why Did We Fall for the Victoria's Secret Angels? - The New York Times - 0 views
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Though on one level it was about (of course) the next iteration of pinup culture as defined by, and catering to, men, the success of Victoria’s Secret, once a mere catalog company, was also the product of a host of cultural phenomena as fashion, entertainment, branding, sex and kitsch all began to merge at the turn of the millennium.
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the Victoria’s Secret Angels were part of the commercialization of the high/low moment that defined the cultural tenor of the late 20th century and is still going strong in collaborations everywhere.
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First captured by Kirk Varnedoe and Adam Gopnik in an exhibition at the Museum of Modern Art in 1990 (and an accompanying book), it was later appropriated by fashion designers including Tom Ford, whose 1996 breakthrough Gucci show married the irony of kitsch to luxury materials (remember the GG clogs?) and an unabashed embrace of Studio 54 decadence
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