When Harry Met eHarmony - Megan Garber - The Atlantic - 0 views
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The rom-com industrial complex—the cultural institution charged with capturing romance as a kind of ritual—failed to recognize the evolution of romance itself.
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the rom-com's normative approach to relationships—the posture that treats romance and romantic partners as puzzles to be solved—is the thing that may be dying. Or, rather, the thing that may be evolving, slowly and steadily, into something else. We have less of a need, now, to look to the movies to give structure to our romantic relationships: The world is doing that for us, already. Under the influence of Match and eHarmony and Tinder and JDate and Our Time and OK Cupid and Farmers Only and all the others—services that promise to mate souls according to algorithms—our sense of romance itself is becoming ever more formulaic. The will-they-or-won't-they—the gooey stuff that forms the rom-com's gooey center—becomes less compelling a tension in a world ever more dominated by signals and swipes. We are ceding some of love's mystery to measurement.
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the axis romance has revolved around—the guiding sense of mystery, of uncertainty, of otherness—is giving way, under the influence of digital capabilities, to more pragmatic orientations. eHarmony promises to connect people across “29 dimensions® of compatibility,” breaking those out into “Core Traits” and “Vital Attributes.” Match.com now lets MENSA members connect through its platform, and is experimenting with facial recognition programs to help users better find “their type.” The promises of big data—insights! wisdom! relevance!—are insinuating themselves onto relationships. Love, actually, is now more
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