How A Bar In Mexico Ended Up Touching Many Around The World : NPR - 0 views
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Chances are you miss your favorite bar: The chatter, the live music, or the pour of the drink made just so. You're not alone. With bars shuttered all over the world, that sense of community has now been absent for over a year. But one bar in Mexico decided to do so something about it, by recreating some of those sounds at your favorite bar for those confined at home. And that idea? Well, it took off around the world.
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The bar is in Monterrey, Mexico. Started in 2012 by Oscar Romo and a few friends, it was a little neighborhood spot, with live music next to a long, wooden bar and a small patio outside.Back then, Monterrey was emerging from a horrific string of violence from the drug cartels waging war across northern Mexico. The city was starting to come back to life, and people were finally feeling safe.
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For the next eight years, Maverick blossomed into a cornerstone of the neighborhood, a spot where artists and musicians, writers, and others in the community could meet to unwind. Until the pandemic hit.
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The bar was hurting. Financially, obviously, but also because that sense of community that they had worked so hard to build had evaporated overnight. Romo says it was really painful.
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So Romo decided to do something about it, and this is where things got interesting.Romo enlisted the help of René Cárdenas, in charge of marketing at Maverick. Cárdenas thought of the silence of the pandemic and he soon came to a realization: It was the sounds of the bar that really brought the sense of community home.
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And they put all the sounds on a website, called IMissMyBar.com. The idea was customers could put all the sounds together, and feel like they were in Maverick, while sitting around their homes, drinking their cocktails (preferably bought to-go from the bar, of course). This is wat it sounded like.
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So they modified the website to make it something where anyone, anywhere could play around and try to best recreate the bar they miss the most.It worked.
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The website has been getting noticed — Maverick has been getting calls from everywhere: India, Greece, Germany, the United Kingdom. Thousands of miles away, Max Wolff, the general manager of a cozy cocktail bar called Swift in London, was going through the same feelings of loss as his counterparts in Maverick.
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He shared the site with his customers. London is still in total lockdown, and bars like Swift are completely empty. Wolff says the city has lost part of its spirit — and sharing the sounds created by the Maverick team was about taking some of it back.
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It isn't just those chaotic and surprising interactions that are missing. Bars all over the world are in danger of disappearing. Just in the United States, an estimated 100,000 bars and restaurants have closed during the pandemic, according to the National Restaurant Association.
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Marcio Duarte is one of those struggling bar owners around the world. He runs a small bar named Machimbombo in Lisbon, Portugal.
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Like in many cities around the world, nightlife has been largely banned in Lisbon, though the restrictions are finally starting to lift.Duarte's bar has been hanging on by pivoting to selling food during the day, but it's been tough.So when he came across IMissMyBar.com, he put it on surround sound speakers. It gave him hope.
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Oscar Romo, at Maverick in Mexico, says he's been surprised at how the website he helped create has taken off around the world.To him, it speaks to the importance of bars like his in the social fabric – and how IMissMyBar.com helped bring that reality home.