Turkey wants to be called Türkiye in rebranding move - BBC News - 0 views
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Turkey will be known as Türkiye at the United Nations from now on, after it agreed to a formal request from Ankara.
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"Türkiye is the best representation and expression of the Turkish people's culture, civilization, and values," Recep Tayyip Erdogan said in December.
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Most Turks already know their country as Türkiye. However the anglicised form Turkey is widely used, even within the country.
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As part of the re-branding, "Made in Türkiye" will feature on all exported products, and in January a tourism campaign was launched with the catch-phrase "Hello Türkiye".
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The Ü may be tricky for most of the international audience who don't have that letter in their alphabet but it's the same as the German Ü, like the U in pure or cue. So for an English-speaker, changing the first vowel of Turkey to a Ü and adding an E to the end (as in pet) is enough to pronounce the new name perfectly.