Quinoa should be taking over the world. This is why it isn't. - 0 views
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Demand started to ramp up in 2007, when Customs data show that the U.S. imported 7.3 million pounds of quinoa. Costco, Trader Joe’s, and Whole Foods began carrying the seed soon after, and the U.S. bought 57.6 million pounds in 2012, with 2013 imports projected at 68 million pounds
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And yet, prices are skyrocketing; they tripled between 2006 and 2011, and now hover between $4.50 and $8 per pound on the shelf.
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Part of it is that Peru itself, already the world’s biggest consumer of quinoa, patriotically started including the stuff in school lunch subsidies and maternal welfare programs.
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