What if Being a YouTube Celebrity Is Actually Backbreaking Work? - The New York Times - 0 views
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It’s been two years. Chamberlain now has 8 million YouTube followers. She brought in the editing tricks that first set her friends and family rolling on the floor, but now they take longer to perfect.
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Chamberlain edits each video she makes for between 20 and 30 hours, often at stretches of 10 or 15 hours at a time. Her goal is to be funny, to keep people watching. It’s as if the comic value of each video is inversely proportional to how little humor she experiences while making it. During her marathon editing sessions, she said, she laughs for “maybe, maybe 10 seconds max.”
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Like other professional social media users, the work has taken a physical toll on her. (She releases roughly one video a week.) She used to edit at a desktop, but she developed back pain. Now she works from her bed. She keeps blue mood lighting on, but her vision has deteriorated. She wears reading glasses “like I’m 85 years old, because my eyes do actually get really strained.”
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“It’s almost like when you’re doing your homework, you’re halfway through a math work sheet, you’re really in it right there. You can’t hear anything, you can’t see anything,” she said. “Or if you’re watching a movie and you’re so zoned in you don’t even remember what real life is. You just think you’re in the movie. That’s exactly how it is, but times five. I’m so zoned in. I have this weird mind-set where it’s me quickly analyzing every five seconds, ‘Is this boring, is this stupid, can I cut this? Yes. No. Yes. No. Yes. No.’”
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In June 2018, Chamberlain left the Bay Area to live alone in L.A. and fully immerse herself in YouTubeland.
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I created this kind of style that was super cool to me and super exciting for me, and now that other people are doing it, now all of a sudden I’m unoriginal, which is something that I’ve always really tried to be. That’s what makes me feel good creatively. So when people started to say that, I kind of had a full, you know, not like mental breakdown, but we could also say that. Not a mental breakdown! But I definitely freaked out.”
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Chamberlain’s parents have supported her unconventional choices, like dropping out of school in the beginning of her junior year and moving to Los Angeles to live by herself while still a teenager. She says that they were and are her best friends.
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Over these two years, Chamberlain invented the way people talk on YouTube now, particularly the way they communicate authenticity. Her editing tricks and her mannerisms are ubiquitous. There is an entire subgenre of videos that mimic her style, and a host of YouTubers who talk, or edit, just like her. The Atlantic recently noted this and declared she is “the most important YouTuber” working today.
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Professional YouTubers are the children of reality television. The dramas of their videos are often inextricable from their lives. When Jake Paul and Tana Mongeau, two famous YouTubers, said they were engaged last month, it was impossible for fans to parse whether they were telling the truth. It barely mattered
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YouTubers tend to bond and/or feud with one another constantly, because this is social media as much as it is performance art. They recreate the overheated dynamics of the high school environment that Chamberlain wanted to escape.
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Chamberlain has now decided upon a new approach. “I’m just going to not stick to one thing so strictly,” she said.Her recent videos are less jittery, less edited. She has been trying to let her narrative and her scripts speak, with fewer interruptions than before.
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Recently, she has tried anthologies and also stunts, like spending 24 hours on the balcony of her house
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“I’m trying to make the stuff that I’m filming more dynamic so that when I’m editing there’s less pressure on me to kind of create something that’s not there,”
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I’m starting to realize that editing is very personal, and 90 percent of the editing is just so that I’m not bored. So I don’t have to overdo it. I’m trying to find that balance right now, so that I don’t overwork myself