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Just look at the word "Google," the lawsuit said — it's become "a verb that means to search the internet." What company can compete with that?

"It's been a relationship of extremes,"

a tectonic shift is happening right now: USA v. Google is the biggest manifestation of what has become known as the "Techlash" — a newfound skepticism of Silicon Valley's giants and growing appetite to rein them in through regulation.

"It's the end of hands-off of the tech sector," said Gene Kimmelman, a former senior antitrust official at the Justice Department. "It's probably the beginning of a decade of a series of lawsuits against companies like Google who dominate in the digital marketplace."

For years, under both Republican and Democratic administrations, Silicon Valley's tech stars have thrived with little regulatory scrutin

There is similar skepticism in Washington of Facebook, Amazon and Apple — the companies that, with Google, have become known as Big Tech, an echo of the corporate villains of earlier eras such as Big Oil and Big Tobacco.

All four tech giants have been under investigation by regulators, state attorneys general and Congress — a sharp shift from just a few years ago when many politicians cozied up to the cool kids of Silicon Valley.

Tech companies spend millions of dollars lobbying lawmakers, and many high-level government officials have left politics to work in tech,

It will likely be years before this fight is resolved.

She said Washington's laissez-faire attitude toward tech is at least partly responsible for the sector's expansion into nearly every aspect of our lives.

"These companies were allowed to grow large, in part because they had political champions on both sides of the aisle that really supported what they were doing and viewed a lot of what they were doing uncritically. And then ... these companies became so big and so powerful and so good at what they set out to do, it became something of a runaway train," she said.

The Google lawsuit is the most concrete action in the U.S. to date challenging the power of Big Tech. While the government stopped short of explicitly calling for a breakup, U.S. Associate Deputy Attorney General Ryan Shores said that "nothing's off the table."

"This case signals that the antitrust winter is over,"

other branches of government are also considering ways to bring these companies to heel. House Democrats released a sweeping report this month calling for new rules to strip Apple, Amazon, Facebook and Google of the power that has made each of them dominant in their fields. Their recommendations ranged from forced "structural separations" to reforming American antitrust law. Republicans, meanwhile, have channeled much of their ire into allegations that platforms such as Facebook and Twitter are biased against conservatives — a claim for which there is no conclusive evidence.

Congressional Republicans and the Trump administration are using those bias claims to push for an overhaul of Section 230 of the 1996 Communications Decency Act, a longstanding legal shield that protects online platforms from being sued over what people post on them and says they can't be punished for reasonable moderation of those posts.

The CEOs of Google, Facebook and Twitter are set to appear next week before the Senate Commerce Committee at a hearing about Section 230.

On the same day the Justice Department sued Google, two House Democrats, Anna Eshoo, whose California district includes large parts of Silicon Valley, and Tom Malinowski of New Jersey, introduced their own bill taking aim at Section 230. It would hold tech companies liable if their algorithms amplify or recommend "harmful, radicalizing content that leads to offline violence."

That means whichever party wins control of the White House and Congress in November, Big Tech should not expect the temperature in Washington to warm up.

Editor's note: Google, Facebook, Apple and Amazon are among NPR's financial supporters.

The No. 1 pick for people leaving San Francisco is Austin, Texas, with other winners including Seattle, New York and Chicago, according to moveBuddha, a site that compiles data on moving.

The biggest tech companies aren’t going anywhere, and tech stocks are still soaring. Apple’s flying-saucer-shaped campus is not going to zoom away. Google is still absorbing ever more office space in San Jose and San Francisco. New founders are still coming to town.

But the migration from the Bay Area appears real. Residential rents in San Francisco are down 27 percent from a year ago, and the office vacancy rate has spiked to 16.7 percent, a number not seen in a decade.

Pinterest, which has one of the most iconic offices in town, paid $90 million to break a lease for a site where it planned to expand. And companies like Twitter and Facebook have announced “work from home forever” plans.

Now the local tech industry is rapidly expanding. Apple is opening a $1 billion, 133-acre campus. Alphabet, Amazon and Facebook have all either expanded their footprints in Austin or have plans to. Elon Musk, the Tesla founder and one of the two richest men in the world, said he had moved to Texas. Start-up investor money is arriving, too: The investors at 8VC and Breyer Capital opened Austin offices last year.

The San Francisco exodus means the talent and money of newly remote tech workers are up for grabs. And it’s not just the mayor of Miami trying to lure them in.

There are 33,000 members in the Facebook group Leaving California and 51,000 in its sister group, Life After California. People post pictures of moving trucks and links to Zillow listings in new cities.

If San Francisco of the 2010s proved anything, it’s the power of proximity. Entrepreneurs could find a dozen start-up pitch competitions every week within walking distance. If they left a big tech company, there were start-ups eager to hire, and if a start-up failed, there was always another.

No one leaving the city is arguing that a culture of innovation is going to spring up over Zoom. So some are trying to recreate it. They are getting into property development, building luxury tiny-home compounds and taking over big, funky houses in old resort towns.

The eerily humanlike chatbot, which went viral last year by generating its own answers to prompts, blindsided E.U. policymakers. The type of A.I. that powered ChatGPT was not mentioned in the draft law and was not a major focus of discussions about the policy. Lawmakers and their aides peppered one another with calls and texts to address the gap, as tech executives warned that overly aggressive regulations could put Europe at an economic disadvantage.

Even now, E.U. lawmakers are arguing over what to do, putting the law at risk. “We will always be lagging behind the speed of technology,” said Svenja Hahn, a member of the European Parliament who was involved in writing the A.I. law.

Lawmakers and regulators in Brussels, in Washington and elsewhere are losing a battle to regulate A.I. and are racing to catch up, as concerns grow that the powerful technology will automate away jobs, turbocharge the spread of disinformation and eventually develop its own kind of intelligence.

Nations have moved swiftly to tackle A.I.’s potential perils, but European officials have been caught off guard by the technology’s evolution, while U.S. lawmakers openly concede that they barely understand how it works.

The absence of rules has left a vacuum. Google, Meta, Microsoft and OpenAI, which makes ChatGPT, have been left to police themselves as they race to create and profit from advanced A.I. systems

At the root of the fragmented actions is a fundamental mismatch. A.I. systems are advancing so rapidly and unpredictably that lawmakers and regulators can’t keep pace

That gap has been compounded by an A.I. knowledge deficit in governments, labyrinthine bureaucracies and fears that too many rules may inadvertently limit the technology’s benefits.

Even in Europe, perhaps the world’s most aggressive tech regulator, A.I. has befuddled policymakers.

The European Union has plowed ahead with its new law, the A.I. Act, despite disputes over how to handle the makers of the latest A.I. systems.

The result has been a sprawl of responses. President Biden issued an executive order in October about A.I.’s national security effects as lawmakers debate what, if any, measures to pass. Japan is drafting nonbinding guidelines for the technology, while China has imposed restrictions on certain types of A.I. Britain has said existing laws are adequate for regulating the technology. Saudi Arabia and the United Arab Emirates are pouring government money into A.I. research.

A final agreement, expected as soon as Wednesday, could restrict certain risky uses of the technology and create transparency requirements about how the underlying systems work. But even if it passes, it is not expected to take effect for at least 18 months — a lifetime in A.I. development — and how it will be enforced is unclear.

Many companies, preferring nonbinding codes of conduct that provide latitude to speed up development, are lobbying to soften proposed regulations and pitting governments against one another.

“No one, not even the creators of these systems, know what they will be able to do,” said Matt Clifford, an adviser to Prime Minister Rishi Sunak of Britain, who presided over an A.I. Safety Summit last month with 28 countries. “The urgency comes from there being a real question of whether governments are equipped to deal with and mitigate the risks.”

Europe takes the lead

In mid-2018, 52 academics, computer scientists and lawyers met at the Crowne Plaza hotel in Brussels to discuss artificial intelligence. E.U. officials had selected them to provide advice about the technology, which was drawing attention for powering driverless cars and facial recognition systems.

as they discussed A.I.’s possible effects — including the threat of facial recognition technology to people’s privacy — they recognized “there were all these legal gaps, and what happens if people don’t follow those guidelines?”

In 2019, the group published a 52-page report with 33 recommendations, including more oversight of A.I. tools that could harm individuals and society.

By October, the governments of France, Germany and Italy, the three largest E.U. economies, had come out against strict regulation of general purpose A.I. models for fear of hindering their domestic tech start-ups. Others in the European Parliament said the law would be toothless without addressing the technology. Divisions over the use of facial recognition technology also persisted.

So when the A.I. Act was unveiled in 2021, it concentrated on “high risk” uses of the technology, including in law enforcement, school admissions and hiring. It largely avoided regulating the A.I. models that powered them unless listed as dangerous

“They sent me a draft, and I sent them back 20 pages of comments,” said Stuart Russell, a computer science professor at the University of California, Berkeley, who advised the European Commission. “Anything not on their list of high-risk applications would not count, and the list excluded ChatGPT and most A.I. systems.”

E.U. leaders were undeterred.“Europe may not have been the leader in the last wave of digitalization, but it has it all to lead the next one,” Ms. Vestager said when she introduced the policy at a news conference in Brussels.

In 2020, European policymakers decided that the best approach was to focus on how A.I. was used and not the underlying technology. A.I. was not inherently good or bad, they said — it depended on how it was applied.

Nineteen months later, ChatGPT arrived.

The Washington game

Lacking tech expertise, lawmakers are increasingly relying on Anthropic, Microsoft, OpenAI, Google and other A.I. makers to explain how it works and to help create rules.

“We’re not experts,” said Representative Ted Lieu, Democrat of California, who hosted Sam Altman, OpenAI’s chief executive, and more than 50 lawmakers at a dinner in Washington in May. “It’s important to be humble.”

Tech companies have seized their advantage. In the first half of the year, many of Microsoft’s and Google’s combined 169 lobbyists met with lawmakers and the White House to discuss A.I. legislation, according to lobbying disclosures. OpenAI registered its first three lobbyists and a tech lobbying group unveiled a $25 million campaign to promote A.I.’s benefits this year.

In that same period, Mr. Altman met with more than 100 members of Congress, including former Speaker Kevin McCarthy, Republican of California, and the Senate leader, Chuck Schumer, Democrat of New York. After testifying in Congress in May, Mr. Altman embarked on a 17-city global tour, meeting world leaders including President Emmanuel Macron of France, Mr. Sunak and Prime Minister Narendra Modi of India.

, the White House announced that the four companies had agreed to voluntary commitments on A.I. safety, including testing their systems through third-party overseers — which most of the companies were already doing.

“It was brilliant,” Mr. Smith said. “Instead of people in government coming up with ideas that might have been impractical, they said, ‘Show us what you think you can do and we’ll push you to do more.’”

In a statement, Ms. Raimondo said the federal government would keep working with companies so “America continues to lead the world in responsible A.I. innovation.”

Over the summer, the Federal Trade Commission opened an investigation into OpenAI and how it handles user data. Lawmakers continued welcoming tech executives.

In September, Mr. Schumer was the host of Elon Musk, Mark Zuckerberg of Meta, Sundar Pichai of Google, Satya Nadella of Microsoft and Mr. Altman at a closed-door meeting with lawmakers in Washington to discuss A.I. rules. Mr. Musk warned of A.I.’s “civilizational” risks, while Mr. Altman proclaimed that A.I. could solve global problems such as poverty.

A.I. companies are playing governments off one another. In Europe, industry groups have warned that regulations could put the European Union behind the United States. In Washington, tech companies have cautioned that China might pull ahead.

In May, Ms. Vestager, Ms. Raimondo and Antony J. Blinken, the U.S. secretary of state, met in Lulea, Sweden, to discuss cooperating on digital policy.

“China is way better at this stuff than you imagine,” Mr. Clark of Anthropic told members of Congress in January.

After two days of talks, Ms. Vestager announced that Europe and the United States would release a shared code of conduct for safeguarding A.I. “within weeks.” She messaged colleagues in Brussels asking them to share her social media post about the pact, which she called a “huge step in a race we can’t afford to lose.”

Months later, no shared code of conduct had appeared. The United States instead announced A.I. guidelines of its own.

Little progress has been made internationally on A.I. With countries mired in economic competition and geopolitical distrust, many are setting their own rules for the borderless technology.

Yet “weak regulation in another country will affect you,” said Rajeev Chandrasekhar, India’s technology minister, noting that a lack of rules around American social media companies led to a wave of global disinformation.

“Most of the countries impacted by those technologies were never at the table when policies were set,” he said. “A.I will be several factors more difficult to manage.”

Even among allies, the issue has been divisive. At the meeting in Sweden between E.U. and U.S. officials, Mr. Blinken criticized Europe for moving forward with A.I. regulations that could harm American companies, one attendee said. Thierry Breton, a European commissioner, shot back that the United States could not dictate European policy, the person said.

Some policymakers said they hoped for progress at an A.I. safety summit that Britain held last month at Bletchley Park, where the mathematician Alan Turing helped crack the Enigma code used by the Nazis. The gathering featured Vice President Kamala Harris; Wu Zhaohui, China’s vice minister of science and technology; Mr. Musk; and others.

The upshot was a 12-paragraph statement describing A.I.’s “transformative” potential and “catastrophic” risk of misuse. Attendees agreed to meet again next year.

The talks, in the end, produced a deal to keep talking.

“In a lot of ways apps seem played out,”

One answer might be to display a new kind of tech brand: physical products that aren’t so much dominated by new technology, but instead informed by the theories and practices that have ruled the tech business.

hey say they have applied an engineering mind-set to creating ingestible items. Traditional coffee is an inconsistent product, they argue — each cup may have significantly more or less caffeine than the last — and it can have undesirable side effects, like jitteriness.

Go Cubes, which the pair developed after a long prototyping process involving many different ingredients, are meant to address these shortcomings. The cubes are more portable than coffee, they offer a precise measure of caffeine, and because they include some ingredients meant to modulate caffeine’s sharpest effects, they produce a more focused high.

Ministry of Supply, an apparel company started by entrepreneurs who were unsatisfied with business clothing that couldn’t take the punishment that we ladle on athletic clothes, uses engineering techniques to create its products.

“My broader theory is that as the world shifts from TV, movies, magazines and newspapers to the Internet, one of the secondary effects of that is that cultural influence shifts from places like New York and L.A. to the Bay Area,”

One reason this has recently become an issue could be that Silicon Valley is aging. There are, of course, many established companies with older employees, but many people who work at the hot companies of the web era are now also becoming parents. And start-ups stay private for longer periods now, meaning employees work at them longer before cashing out.

Tech companies also employ a disproportionately small number of women — one-third of employees at many companies, and often less than one-fifth of technical employees. Over all, parenthood affects women’s careers more substantially than men’s, and women tend to be the ones who ask for family-friendly policies at work like paid leave or flex time.

One symbol of the cultural change in tech, fair or not, is the criticism of executives who seem to prioritize work over family. That happened to Marissa Mayer, chief executive of Yahoo, when she announced she would take only a very short leave after having twins.

Even when they arrive at college wanting something very different, an increasing number of students at elite universities seek the imprimatur of employment by a powerful firm and “making a bag” (slang for a sack of money) as quickly as possible.

Elite universities have always been major feeders into finance and consulting, and students have always wanted to make money. According to the annual American Freshman Survey, the biggest increase in students wanting to become “very well off financially” happened between the 1970s and 1980s, and it’s been creeping up since then.

According to a Harvard Crimson survey of Harvard Seniors, the share of 2024 graduates going into finance and consulting is 34 percent. (In 2022 and 2023 it exceeded 40 percent.

Another student, from Uruguay, who spent his second summer in a row practicing case studies in preparation for management consulting internship interviews, told me that everyone arrived on campus hoping to change the world. But what they learn at Harvard, he said, is that actually doing anything meaningful is too hard. People give up on their dreams, he told me, and decide they might as well make money. Someone else told me it was common at parties to hear their peers say they just want to sell out.

“There’s definitely a herd mentality,” Joshua Parker, a 21-year-old Harvard junior from Oahu, said. “If you’re not doing finance or tech, it can feel like you’re doing something wrong.”

As a freshman, he planned to major in environmental engineering. As a sophomore, he switched to economics, joining five of his six roommates. One of those roommates told me that he hoped to run a hedge fund by the time he was in his 30s. Before that, he wanted to earn a good salary, which he defined as $500,000 a year.

But in the last five years, faculty and administrators say, the pull of these industries has become supercharged. In an age of astronomical housing costs, high tuition and inequality, students and their parents increasingly see college as a means to a lucrative job, more than a place to explore.

These statistics approach the previous highs in 2007, after which the global financial crisis drove the share down to a recent low of 20 percent in 2009, from which it’s been regaining ground since

Fifteen years ago, fewer students went into tech. Adding in that sector, the share of graduates starting what some students non-disparagingly refer to as “sellout jobs” is more than half. (It was a record-shattering 60 percent in 2022 and nearly 54 percent in 2023.)

“When people say ‘selling out,’ I mean, obviously, there’s some implicit judgment there,” said Aden Barton, a 23-year-old Harvard senior who wrote an opinion column for the student newspaper headlined, “How Harvard Careerism Killed the Classroom.”

“But it really is just almost a descriptive term at this point for people pursuing certain career paths,” he continued. “I’m not trying to denigrate anybody’s career path nor my own.” (He interned at a hedge fund last summer.)

David Halek, director of employer relations at Yale’s Office of Career Strategy, thinks students may use the term “sell out” because of the perceived certainty: “It’s the easy path to follow. It is well defined,” he said.

“It’s hard to conceptualize other things,” said Andy Wang, a social studies concentrator at Harvard who recently graduated.

Some students talk about turning to a different career later on, after they’ve made enough money. “Nowadays, English concentrators often say they’re going into finance or management consulting for a couple of years before writing their novel,” said James Wood, a Harvard professor of the practice of literary criticism.

And a surprising number of students explain their desire for a corporate job by drawing on the ethos of effective altruism: Whether they are conscious of the movement or not, they believe they can have greater impact by maximizing earnings to donate to a cause than working for that cause.

Roger Woolsey, executive director of the career center at Union College, a private liberal arts college in Schenectady, N.Y, said he first noticed a change around 2015, with students who had been in high school during the Great Recession and who therefore prioritized financial security.

that might be why students and their parents were much more focused on professional outcomes than they used to be. “In the past few years,” she said, “I’ve seen a higher level of interest in this first-destination data” — stats on what jobs graduates are getting out of college.

“The students saw what their parents went through, and the parents saw what happened to themselves,” he said. “You couple that with college tuition continuing to rise,” he continued, and students started looking for monetary payoffs right after graduation.

“Twenty years ago, an ‘introduction to investment banking’ event was held at the undergraduate library at Harvard,” said Howard Gardner, a professor at the Harvard Graduate School of Education. “Forty students showed up, all men, and when asked to define ‘investment banking,’ none raised their hands.”

Now, according to Goldman Sachs, the bank had six times as many applicants this year for summer internships as it did 10 years ago, and was 20 percent more selective for this summer’s class than it was last year.

“Harvard is more diverse than ever before,” Mr. Contomanolis said, with nearly one in five students eligible for a low-income Pell Grant. Those students, he said, weigh whether to, for instance, “take a job back in my border town community in Texas and make a big impact in a kind of public service sense” or get a job with “a salary that would be life changing for my family.

according to The Harvard Crimson’s senior survey, as Mr. Barton noted in his opinion column, “The aggregate rate of ‘selling out’ is about the same — around 60 percent — for all income brackets.” The main distinction is that students from low-income families are comparatively more likely to go into technology than finance.

In other words, there is something additional at play, which Mr. Barton argues has to do with the nature of prestige. “If you tell me you’re working at Goldman Sachs or McKinsey, that’s amazing, their eyes are going to light up,” Mr. Barton said. “If you tell somebody, ‘Oh, I took this random nonprofit job,’ or even a journalism job, even if you’re going to a huge name, it’s going to be a little bit of a question mark.”

“Even if you don’t want to do it for the rest of your life, it’s seen kind of as the golden standard of a smart, hardworking person,”

Matine Khalighi, 22, founded a nonprofit to award scholarships to homeless youth when he was in eighth grade. When he began studying economics at Harvard, his nonprofit, EEqual, was granting 50 scholarships a year. But some of the corporations that funded EEqual were contributing to inequality that created homelessness, he said. Philanthropy wasn’t the solution for systemic change, he decided. Instead, he turned to finance, with the idea that the sector could marshal capital quickly for social impact.

Part of that has to do with recruitment; the most prestigious banks and consulting firms do so only at certain colleges, and they have intensified their presence on those campuses in recent years. Over the last five years or so, “the idea of thinking about your professional path has moved much earlier in the undergraduate experience,” Ms. Ciesil said. She said the banks first began talking to students earlier, and it was the entrance of Big Tech onto the scene, asking for junior summer applications by the end of sophomore year, that accelerated recruitment timelines.

The marker that really distinguishes Gen Z is how pessimistic its members are, and how much they feel like life is beyond their control, according to Jean Twenge, a psychologist who analyzed data from national surveys of high school students and first-year college students in her book “Generations.”

Money, of course, helps give people a sense of control. And because of income inequality, “there’s this idea that you either make it or you don’t, so you better make it,” Ms. Twenge said.

Mihir Desai, a professor at Harvard’s business and law schools, wrote a 2017 essay in The Crimson titled “The Trouble With Optionality,” arguing that students who habitually pursue the security of prestigious employment foreclose the risk-taking and longer-range thinking necessary for more unusual or idealistic achievements.

Mr. Desai believes that’s often because they are responding to the bigger picture, like threats to workers from artificial intelligence, and political and financial upheaval.

he’s observed two trends among students pursuing wealth. There’s “the option-buyer,” the student who takes a job in finance or consulting to buy more time or to keep options open. Then there’s what he calls “the lottery ticket buyer,” the students who go all-in on a risky venture, like a start-up or new technology, hoping to make a windfall.

In the last five years, Roosevelt Montás, a senior lecturer at Columbia University and the former director of its Center for the Core Curriculum, has noticed a new trend when he asks students in his American Political Thought classes to consider their future.

“Almost every discussion, someone will come in and say, ‘Well, I can go and make a lot of money and do more good with that money than I could by doing some kind of charitable or service profession,’” Mr. Montás said. “It’s there constantly — a way of justifying a career that is organized around making money.”

Mr. Desai said all of this logic goes, “‘Make the bag so you can do good in the world, make the bag so you can go into retirement, make the bag so you can then go do what you really want to do.’”

But this “really underestimates how important work is to people’s lives,” he said. “What it gets wrong is, you spend 15 years at the hedge fund, you’re going to be a different person. You don’t just go work and make a lot of money, you go work and you become a different person.”

economists are reassessing their belief that technological progress lifts all boats, and are beginning to worry about the new configuration of work.

“We automate the pieces that can be automated,” said Paul Hart, a senior vice president running the radio-frequency power business at NXP’s plant in Chandler. “The work force grows but we need A.I. and automation to increase the throughput.”

“The view that we should not worry about any of these things and follow technology to wherever it will go is insane,”

But the industry doesn’t generate that many jobs

Because it pushes workers to the less productive parts of the economy, automation also helps explain one of the economy’s thorniest paradoxes: Despite the spread of information technology, robots and artificial intelligence breakthroughs, overall productivity growth remains sluggish.

Axon, which makes the Taser as well as body cameras used by police forces, is also automating whatever it can. Today, robots make four times as many Taser cartridges as 80 workers once did less than 10 years ago

The same is true across the high-tech landscape. Aircraft manufacturing employed 4,234 people in 2017, compared to 4,028 in 2010. Computer systems design services employed 11,000 people in 2017, up from 7,000 in 2010.

To find the bulk of jobs in Phoenix, you have to look on the other side of the economy: where productivity is low. Building services, like janitors and gardeners, employed nearly 35,000 people in the area in 2017, and health care and social services accounted for 254,000 workers. Restaurants and other eateries employed 136,000 workers, 24,000 more than at the trough of the recession in 2010. They made less than $450 a week.

While Banner invests heavily in technology, the machines do not generally reduce demand for workers. “There are not huge opportunities to increase productivity, but technology has a significant impact on quality,” said Banner’s chief operating officer, Becky Kuhn

The 58 most productive industries in Phoenix — where productivity ranges from $210,000 to $30 million per worker, according to Mr. Muro’s and Mr. Whiton’s analysis — employed only 162,000 people in 2017, 14,000 more than in 2010

Employment in the 58 industries with the lowest productivity, where it tops out at $65,000 per worker, grew 10 times as much over the period, to 673,000.

The same is true across the national economy. Jobs grow in health care, social assistance, accommodation, food services, building administration and waste services

On the other end of the spectrum, the employment footprint of highly productive industries, like finance, manufacturing, information services and wholesale trade, has shrunk over the last 30 years

“In the standard economic canon, the proposition that you can increase productivity and harm labor is bunkum,” Mr. Acemoglu said

By reducing prices and improving quality, technology was expected to raise demand, which would require more jobs. What’s more, economists thought, more productive workers would have higher incomes. This would create demand for new, unheard-of things that somebody would have to make

To prove their case, economists pointed confidently to one of the greatest technological leaps of the last few hundred years, when the rural economy gave way to the industrial era.

In 1900, agriculture employed 12 million Americans. By 2014, tractors, combines and other equipment had flushed 10 million people out of the sector. But as farm labor declined, the industrial economy added jobs even faster. What happened? As the new farm machines boosted food production and made produce cheaper, demand for agricultural products grew. And farmers used their higher incomes to purchase newfangled industrial goods.

The new industries were highly productive and also subject to furious technological advancement. Weavers lost their jobs to automated looms; secretaries lost their jobs to Microsoft Windows. But each new spin of the technological wheel, from plastic toys to televisions to computers, yielded higher incomes for workers and more sophisticated products and services for them to buy.

In a new study, David Autor of the Massachusetts Institute of Technology and Anna Salomons of Utrecht University found that over the last 40 years, jobs have fallen in every single industry that introduced technologies to enhance productivity.

The only reason employment didn’t fall across the entire economy is that other industries, with less productivity growth, picked up the slack. “The challenge is not the quantity of jobs,” they wrote. “The challenge is the quality of jobs available to low- and medium-skill workers.”

the economy today resembles what would have happened if farmers had spent their extra income from the use of tractors and combines on domestic servants. Productivity in domestic work doesn’t grow quickly. As more and more workers were bumped out of agriculture into servitude, productivity growth across the economy would have stagnated.

The growing awareness of robots’ impact on the working class raises anew a very old question: Could automation go too far? Mr. Acemoglu and Pascual Restrepo of Boston University argue that businesses are not even reaping large rewards for the money they are spending to replace their workers with machines.

the cost of automation to workers and society could be substantial. “It may well be that,” Mr. Summers said, “some categories of labor will not be able to earn a subsistence income.” And this could exacerbate social ills, from workers dropping out of jobs and getting hooked on painkillers, to mass incarceration and families falling apart.

Silicon Valley’s dream of an economy without workers may be implausible. But an economy where most people toil exclusively in the lowliest of jobs might be little better.

Intel, founded by Gordon Moore and Robert Noyce, both physicists, began by building memory chips that were twice as fast as old ones. Sun Microsystems introduced a new kind of modular computer system, built by one of its founders, Andy Bechtolsheim. Their “big ideas” were expressed in physical products and grew out of their own technical expertise. In that light, Meraki, which came from Biswas’s work at M.I.T., can be seen as having its origins in the old guard. And it followed what was for decades the highway that connected academia to industry: Grad students researched technology, powerful advisers brokered deals, students dropped out to parlay their technologies into proprietary solutions, everyone reaped the profits. That implicit guarantee of academia’s place in entrepreneurship has since disappeared. Graduate students still drop out, but to start bike-sharing apps and become data scientists. That is, if they even make it to graduate school. The success of self-educated savants like Sean Parker, who founded Napster and became Facebook’s first president with no college education to speak of, set the template. Enstitute, a two-year apprenticeship, embeds high-school graduates in plum tech positions. Thiel Fellowships, financed by the PayPal co-founder and Facebook investor Peter Thiel, give $100,000 to people under 20 to forgo college and work on projects of their choosing.

Much of this precocity — or dilettantism, depending on your point of view — has been enabled by web technologies, by easy-to-use programming frameworks like Ruby on Rails and Node.js and by the explosion of application programming interfaces (A.P.I.s) that supply off-the-shelf solutions to entrepreneurs who used to have to write all their own code for features like a login system or an embedded map. Now anyone can do it, thanks to the Facebook login A.P.I. or the Google Maps A.P.I.

One of the more enterprising examples of these kinds of interfaces is the start-up Stripe, which sells A.P.I.s that enable businesses to process online payments. When Meraki first looked into taking credit cards online, according to Biswas, it was a monthslong project fraught with decisions about security and cryptography. “Now, with Stripe, it takes five minutes,” he said. “When you combine that with the ability to get a server in five minutes, with Rails and Twitter Bootstrap, you see that it has become infinitely easier for four people to get a start-up off the ground.”

The sense that it is no longer necessary to have particularly deep domain knowledge before founding your own start-up is real; that and the willingness of venture capitalists to finance Mark Zuckerberg look-alikes are changing the landscape of tech products. There are more platforms, more websites, more pat solutions to serious problems

There’s a glass-half-full way of looking at this, of course: Tech hasn’t been pedestrianized — it’s been democratized. The doors to start-up-dom have been thrown wide open. At Harvard, enrollment in the introductory computer-science course, CS50, has soared

many of the hottest web start-ups are not novel, at least not in the sense that Apple’s Macintosh or Intel’s 4004 microprocessor were. The arc of tech parallels the arc from manufacturing to services. The Macintosh and the microprocessor were manufactured products. Some of the most celebrated innovations in technology have been manufactured products — the router, the graphics card, the floppy disk

One of Stripe’s founders rowed five seat in the boat I coxed freshman year in college; the other is his older brother. Among the employee profiles posted on its website, I count three of my former teaching fellows, a hiking leader, two crushes. Silicon Valley is an order of magnitude bigger than it was 30 years ago, but still, the start-up world is intimate and clubby, with top talent marshaled at elite universities and behemoths like Facebook and Google.

A few weeks ago, a programmer friend and I were talking about unhappiness, in particular the kind of unhappiness that arises when you are 21 and lavishly educated with the world at your feet. In the valley, it’s generally brought on by one of two causes: coming to the realization either that your start-up is completely trivial or that there are people your own age so knowledgeable and skilled that you may never catch up.

The latter source of frustration is the phenomenon of “the 10X engineer,” an engineer who is 10 times more productive than average. It’s a term that in its cockiness captures much of what’s good, bad and impossible about the valley. At the start-ups I visit, Friday afternoons devolve into bouts of boozing and Nerf-gun wars. Signing bonuses at Facebook are rumored to reach the six digits. In a landscape where a product may morph several times over the course of a funding round, talent — and the ability to attract it — has become one of the few stable metrics.

there is a surprising amount of angst in Silicon Valley. Which is probably inevitable when you put thousands of ambitious, talented young people together and tell them they’re god’s gift to technology. It’s the angst of an early hire at a start-up that only he realizes is failing; the angst of a founder who raises $5 million for his company and then finds out an acquaintance from college raised $10 million; the angst of someone who makes $100,000 at 22 but is still afraid that he may not be able to afford a house like the one he grew up in.

San Francisco, which is steadily stealing the South Bay’s thunder. (“Sometime in the last two years, the epicenter of consumer technology in Silicon Valley has moved from University Ave. to SoMa,” Terrence Rohan, a venture capitalist at Index Ventures, told me

Both the geographic shift north and the increasingly short product cycles are things Jim attributes to the rise of Amazon Web Services (A.W.S.), a collection of servers owned and managed by Amazon that hosts data for nearly every start-up in the latest web ecosystem.Continue reading the main story

now, every start-up is A.W.S. only, so there are no servers to kick, no fabs to be near. You can work anywhere. The idea that all you need is your laptop and Wi-Fi, and you can be doing anything — that’s an A.W.S.-driven invention.”

This same freedom from a physical location or, for that matter, physical products has led to new work structures. There are no longer hectic six-week stretches that culminate in a release day followed by a lull. Every day is release day. You roll out new code continuously, and it’s this cycle that enables companies like Facebook, as its motto goes, to “move fast and break things.”

Part of the answer, I think, lies in the excitement I’ve been hinting at. Another part is prestige. Smart kids want to work for a sexting app because other smart kids want to work for the same sexting app. “Highly concentrated pools of top talent are one of the rarest things you can find,” Biswas told me, “and I think people are really attracted to those environments.

These days, a new college graduate arriving in the valley is merely stepping into his existing network. He will have friends from summer internships, friends from school, friends from the ever-increasing collection of incubators and fellowships.

As tech valuations rise to truly crazy levels, the ramifications, financial and otherwise, of a job at a pre-I.P.O. company like Dropbox or even post-I.P.O. companies like Twitter are frequently life-changing. Getting these job offers depends almost exclusively on the candidate’s performance in a series of technical interviews, where you are asked, in front of frowning hiring managers, to whip up correct and efficient code.

Moreover, a majority of questions seem to be pulled from undergraduate algorithms and data-structures textbooks, which older engineers may have not laid eyes on for years.

He worries that because the technological revolution’s work requires so few laborers, Silicon Valley is creating a tiny ruling class and a teeming, furious “useless class.”

If this is his harrowing warning, then why do Silicon Valley C.E.O.s love him so

When Mr. Harari toured the Bay Area this fall to promote his latest book, the reception was incongruously joyful. Reed Hastings, the chief executive of Netflix, threw him a dinner party. The leaders of X, Alphabet’s secretive research division, invited Mr. Harari over. Bill Gates reviewed the book (“Fascinating” and “such a stimulating writer”) in The New York Times.

it’s insane he’s so popular, they’re all inviting him to campus — yet what Yuval is saying undermines the premise of the advertising- and engagement-based model of their products,

Part of the reason might be that Silicon Valley, at a certain level, is not optimistic on the future of democracy. The more of a mess Washington becomes, the more interested the tech world is in creating something else

he brought up Aldous Huxley. Generations have been horrified by his novel “Brave New World,” which depicts a regime of emotion control and painless consumption. Readers who encounter the book today, Mr. Harari said, often think it sounds great. “Everything is so nice, and in that way it is an intellectually disturbing book because you’re really hard-pressed to explain what’s wrong with it,” he said. “And you do get today a vision coming out of some people in Silicon Valley which goes in that direction.”

The story of his current fame begins in 2011, when he published a book of notable ambition: to survey the whole of human existence. “Sapiens: A Brief History of Humankind,” first released in Hebrew, did not break new ground in terms of historical research. Nor did its premise — that humans are animals and our dominance is an accident — seem a likely commercial hit. But the casual tone and smooth way Mr. Harari tied together existing knowledge across fields made it a deeply pleasing read, even as the tome ended on the notion that the process of human evolution might be over.

He followed up with “Homo Deus: A Brief History of Tomorrow,” which outlined his vision of what comes after human evolution. In it, he describes Dataism, a new faith based around the power of algorithms. Mr. Harari’s future is one in which big data is worshiped, artificial intelligence surpasses human intelligence, and some humans develop Godlike abilities.

Now, he has written a book about the present and how it could lead to that future: “21 Lessons for the 21st Century.” It is meant to be read as a series of warnings. His recent TED Talk was called “Why fascism is so tempting — and how your data could power it.”

At the Alphabet talk, Mr. Harari had been accompanied by his publisher. They said that the younger employees had expressed concern about whether their work was contributing to a less free society, while the executives generally thought their impact was positive

Some workers had tried to predict how well humans would adapt to large technological change based on how they have responded to small shifts, like a new version of Gmail. Mr. Harari told them to think more starkly: If there isn’t a major policy intervention, most humans probably will not adapt at all.

It made him sad, he told me, to see people build things that destroy their own societies, but he works every day to maintain an academic distance and remind himself that humans are just animals. “Part of it is really coming from seeing humans as apes, that this is how they behave,” he said, adding, “They’re chimpanzees. They’re sapiens. This is what they do.”

this summer, Mark Zuckerberg, who has recommended Mr. Harari to his book club, acknowledged a fixation with the autocrat Caesar Augustus. “Basically,” Mr. Zuckerberg told The New Yorker, “through a really harsh approach, he established 200 years of world peace.”

He said he had resigned himself to tech executives’ global reign, pointing out how much worse the politicians are. “I’ve met a number of these high-tech giants, and generally they’re good people,” he said. “They’re not Attila the Hun. In the lottery of human leaders, you could get far worse.”

Some of his tech fans, he thinks, come to him out of anxiety. “Some may be very frightened of the impact of what they are doing,” Mr. Harari said

as he spoke about meditation — Mr. Harari spends two hours each day and two months each year in silence — he became commanding. In a region where self-optimization is paramount and meditation is a competitive sport, Mr. Harari’s devotion confers hero status.

He told the audience that free will is an illusion, and that human rights are just a story we tell ourselves. Political parties, he said, might not make sense anymore. He went on to argue that the liberal world order has relied on fictions like “the customer is always right” and “follow your heart,” and that these ideas no longer work in the age of artificial intelligence, when hearts can be manipulated at scale.

Everyone in Silicon Valley is focused on building the future, Mr. Harari continued, while most of the world’s people are not even needed enough to be exploited. “Now you increasingly feel that there are all these elites that just don’t need me,” he said. “And it’s much worse to be irrelevant than to be exploited.”

The useless class he describes is uniquely vulnerable. “If a century ago you mounted a revolution against exploitation, you knew that when bad comes to worse, they can’t shoot all of us because they need us,” he said, citing army service and factory work.

Now it is becoming less clear why the ruling elite would not just kill the new useless class. “You’re totally expendable,” he told the audience.

This, Mr. Harari told me later, is why Silicon Valley is so excited about the concept of universal basic income, or stipends paid to people regardless of whether they work. The message is: “We don’t need you. But we are nice, so we’ll take care of you.”

On Sept. 14, he published an essay in The Guardian assailing another old trope — that “the voter knows best.”

“If humans are hackable animals, and if our choices and opinions don’t reflect our free will, what should the point of politics be?” he wrote. “How do you live when you realize … that your heart might be a government agent, that your amygdala might be working for Putin, and that the next thought that emerges in your mind might well be the result of some algorithm that knows you better than you know yourself? These are the most interesting questions humanity now faces.”

Today, they have a team of eight based in Tel Aviv working on Mr. Harari’s projects. The director Ridley Scott and documentarian Asif Kapadia are adapting “Sapiens” into a TV show, and Mr. Harari is working on children’s books to reach a broader audience.

Being gay, Mr. Harari said, has helped his work — it set him apart to study culture more clearly because it made him question the dominant stories of his own conservative Jewish society. “If society got this thing wrong, who guarantees it didn’t get everything else wrong as well?” he said

“If I was a superhuman, my superpower would be detachment,” Mr. Harari added. “O.K., so maybe humankind is going to disappear — O.K., let’s just observe.”

They just finished “Dear White People,” and they loved the Australian series “Please Like Me.” That night, they had plans to either meet Facebook executives at company headquarters or watch the YouTube show “Cobra Kai.”

The tech denizens wear pseudo-utilitarian garments, like the knitted, machine-washable shoes that she deems “a monument to the end of sensuousness”

Bizarrely, and predictably, the tech people offer tech fixes for our shredded civic fabric: “a Marshall Plan of rationality,” say, or “crowdfunding private planes to fly over red counties and drop leaflets.

The man-children who hire her really believe they can change the world by selling e-books, analyzing data, offering a code-sharing service.

Wiener has a gift for channeling Silicon Valley’s unsettling idea of perfection and for reminding us of its allure. She gets the appeal of building something “so beautiful, so necessary, so well designed that it insinuated itself into people’s lives without external pressures,” and of creating an existence “freed of decision-making, the unnecessary friction of human behavior.”

In “Lurking,” the tech writer Joanne McNeil also excavates recent histor

It’s a cheerfully digressive book, organized into chapters that each tackle some fundamental property of the Internet. The first chapter, “Search,” traces the evolution of Google and people’s relationship to inquiry. “Anonymity” revisits the early groups that homesteaded in cyberspace, while “Visibility” and “Community” take us through the sites (Friendster, Myspace, Facebook) that successively colonized it.

“Sharing” meditates on the circulation of images and language. “Clash” presents a brief history of online activism. “Accountability” explores how well-structured sites might contain bad actors.

To grasp the Internet we know today, we have to remember the freer, weirder, more innocent pseudonymity that thrived on the World Wide Web before major tech companies swallowed it whole.

“Lurking” is more like infinite scroll. Having picked your platform, you float on the current of content, thick with froth and detritus and the occasional treasure, until something makes you ask: Wait, what? How did I get here

In rewinding our recent Internet history, both books remind us of just how deeply living online has overloaded our thought patterns, installing in our hindbrains a thrumming and consta

“Over 80 technical papers published since January 2022,” LeCun responded. “What about you?”

To which Musk posted: “That’s nothing, you’re going soft. Try harder!

At stake are the hearts and minds of AI experts—academic and otherwise—needed to usher in the technology

“Join xAI,” LeCun wrote, “if you can stand a boss who:– claims that what you are working on will be solved next year (no pressure).– claims that what you are working on will kill everyone and must be stopped or paused (yay, vacation for 6 months!).– claims to want a ‘maximally rigorous pursuit of the truth’ but spews crazy-ass conspiracy theories on his own social platform.”

Some read Musk’s “science” dig as dismissing the role research has played for a generation of AI experts. For years, the Metas and Googles of the world have hired the top minds in AI from universities, indulging their desires to keep a foot in both worlds by allowing them to release their research publicly, while also trying to deploy products. 

For an academic such as LeCun, published research, whether peer-reviewed or not, allowed ideas to flourish and reputations to be built, which in turn helped build stars in the system.

LeCun has been at Meta since 2013 while serving as an NYU professor since 2003. His tweets suggest he subscribes to the philosophy that one’s work needs to be published—put through the rigors of being shown to be correct and reproducible—to really be considered science. 

“If you do research and don’t publish, it’s not Science,” he posted in a lengthy tweet Tuesday rebutting Musk. “If you never published your research but somehow developed it into a product, you might die rich,” he concluded. “But you’ll still be a bit bitter and largely forgotten.” 

After pushback, he later clarified in another post: “What I *AM* saying is that science progresses through the collision of ideas, verification, analysis, reproduction, and improvements. If you don’t publish your research *in some way* your research will likely have no impact.”

The spat inspired debate throughout the scientific community. “What is science?” Nature, a scientific journal, asked in a headline about the dust-up.

Others, such as Palmer Luckey, a former Facebook executive and founder of Anduril Industries, a defense startup, took issue with LeCun’s definition of science. “The extreme arrogance and elitism is what people have a problem with,” he tweeted.

For Musk, who prides himself on his physics-based viewpoint and likes to tout how he once aspired to work at a particle accelerator in pursuit of the universe’s big questions, LeCun’s definition of science might sound too ivory-tower. 

Musk has blamed universities for helping promote what he sees as overly liberal thinking and other symptoms of what he calls the Woke Mind Virus. 

Over the years, an appeal of working for Musk has been the impression that his companies move quickly, filled with engineers attracted to tackling hard problems and seeing their ideas put into practice.

“I’ve teamed up with Elon to see if we can actually apply these new technologies to really make a dent in our understanding of the universe,” Igor Babuschkin, an AI expert who worked at OpenAI and Google’s DeepMind, said last year as part of announcing xAI’s mission. 

The creation of xAI quickly sent ripples through the AI labor market, with one rival complaining it was hard to compete for potential candidates attracted to Musk and his reputation for creating value

that was before xAI’s latest round raised billions of dollars, putting its valuation at $24 billion, kicking off a new recruiting drive. 

It was already a seller’s market for AI talent, with estimates that there might be only a couple hundred people out there qualified to deal with certain pressing challenges in the industry and that top candidates can easily earn compensation packages worth $1 million or more

Since the launch, Musk has been quick to criticize competitors for what he perceived as liberal biases in rival AI chatbots. His pitch of xAI being the anti-woke bastion seems to have worked to attract some like-minded engineers.

As for Musk’s final response to LeCun’s defense of research, he posted a meme featuring Pepé Le Pew that read: “my honest reaction.”

Parents need to know that when children go online, they are entering a world of influencers, many of whom are hoping to make money by pushing dangerous products. It’s a world that’s invisible to us

when we log on to our social media, we don’t see what they see. Thanks to algorithms and ad targeting, I see videos about the best lawn fertilizer and wrinkle laser masks, while Ian is being fed reviews of flavored vape pens and beautiful women livestreaming themselves gambling crypto and urging him to gamble, too.

Smartphones are taking our kids to a different world

We worry about bad actors bullying, luring or indoctrinating them online

all of this is, unfortunately, only part of what makes social media dangerous.

The tobacco conglomerate Philip Morris International acquired the Zyn maker Swedish Match in 2022 as part of a strategic push into smokeless products, a category it projects could help drive an expected $2 billion in U.S. revenue in 2024.

P.M.I. is also a company that has long denied it markets tobacco products to minors despite decades of research accusing it of just that. One 2022 study alone found its brands advertising near schools and playgrounds around the globe.

the ’90s, when magazines ran full-page Absolut Vodka ads in different colors, which my friends and I collected and taped up on our walls next to pictures of a young Leonardo DiCaprio — until our parents tore them down. This was advertising that appealed to me as a teenager but was also visible to my parents, and — crucially — to regulators, who could point to billboards near schools or flavored vodka ads in fashion magazines and say, this is wrong.

Even the most committed parent today doesn’t have the same visibility into what her children are seeing online, so it is worth explaining how products like Zyn end up in social feeds

influencers. They aren’t traditional pitch people. Think of them more like the coolest kids on the block. They establish a following thanks to their personality, experience or expertise. They share how they’re feeling, they share what they’re thinking about, they share stuff they l

With ruthless efficiency, social media can deliver unlimited amounts of the content that influencers create or inspire. That makes the combination of influencers and social-media algorithms perhaps the most powerful form of advertising ever invented.

Videos like his operate like a meme: It’s unintelligible to the uninitiated, it’s a hilarious inside joke to those who know, and it encourages the audience to spread the message

Enter Tucker Carlson. Mr. Carlson, the former Fox News megastar who recently started his own subscription streaming service, has become a big Zyn influencer. He’s mentioned his love of Zyn in enough podcasts and interviews to earn the nickname Tucker CarlZyn.

was Max VanderAarde. You can glimpse him in a video from the event wearing a Santa hat and toasting Mr. Carlson as they each pop Zyns in their mouths. “You can call me king of Zynbabwe, or Tucker CarlZyn’s cousin,” he says in a recent TikTok. “Probably, what, moved 30 mil cans last year?”

Freezer Tarps, Mr. VanderAarde’s TikTok account, appears to have been removed after I asked the company about it. Left up are the large number of TikToks by the likes of @lifeofaZyn, @Zynfluencer1 and @Zyntakeover; those hashtagged to #Zynbabwe, one of Freezer Tarps’s favorite terms, have amassed more than 67 million views. So it’s worth breaking down Mr. VanderAarde’s videos.

All of these videos would just be jokes (in poor taste) if they were seen by adults only. They aren’t. But we can’t know for sure how many children follow the Nelk Boys or Freezer Tarps — social-media companies generally don’t release granular age-related data to the public. Mr. VanderAarde, who responded to a few of my questions via LinkedIn, said that nearly 95 percent of his followers are over the age of 18.

I turned to Influencity, a software program that estimates the ages of social media users by analyzing profile photos and selfies in recent posts. Influencity estimated that roughly 10 percent of the Nelk Boys’ followers on YouTube are ages 13 to 17. That’s more than 800,000 children.

The helicopter video has already been viewed more than one million times on YouTube, and iterations of it have circulated widely on TikTok.

YouTube said it eventually determined that four versions of the Carlson Zyn videos were not appropriate for viewers under age 18 under its community guidelines and restricted access to them by age

Mr. Carlson declined to comment on the record beyond his two-word statement. The Nelk Boys didn’t respond to requests for comment. Meta declined to comment on the record. TikTok said it does not allow content that promotes tobacco or its alternatives. The company said that it has over 40,000 trust and safety experts who work to keep the platform safe and that it prevented teenagers’ accounts from viewing over two million videos globally that show the consumption of tobacco products by adults. TikTok added that in the third quarter of 2023 it proactively removed 97 percent of videos that violated its alcohol, tobacco and drugs policy.

Greyson Imm, the high school student in Prairie Village, Kan., points to Mr. VanderAarde as having brought Zyn “more into the mainstream.” Mr. Imm believes his interest in independent comedy on TikTok perhaps made him a target for Mr. VanderAarde’s videos. “He would create all these funny phrases or things that would make it funny and joke about it and make it relevant to us.”

It wasn’t long before Mr. Imm noticed Zyn blowing up among his classmates — so much so that the student, now a senior at Shawnee Mission East High School, decided to write a piece in his school newspaper about it. He conducted an Instagram poll from the newspaper’s account and found that 23 percent of the students who responded used oral nicotine pouches during school.

“Upper-decky lip cushions, ferda!” Mr. VanderAarde coos in what was one of his popular TikTok videos, which had been liked more than 40,000 times. The singsong audio sounds like gibberish to most people, but it’s actually a call to action. “Lip cushion” is a nickname for a nicotine pouch, and “ferda” is slang for “the guys.”

“I have fun posting silly content that makes fun of pop culture,” Mr. VanderAarde said to me in our LinkedIn exchange.

They’re incentivized to increase their following and, in turn, often their bank accounts. Young people are particularly susceptible to this kind of promotion because their relationship with influencers is akin to the intimacy of a close friend.

I’ve spent the past three years studying media manipulation and memes, and what I see in Freezer Tarps’s silly content is strategy. The use of Zyn slang seems like a way to turn interest in Zyn into a meme that can be monetized through merchandise and other business opportunities.

Such as? Freezer Tarps sells his own pouch product, Upperdeckys, which delivers caffeine instead of nicotine and is available in flavors including cotton candy and orange creamsicle. In addition to jockeying for sponsorship, Mr. Carlson may also be trying to establish himself with a younger, more male, more online audience as his new media company begins building its subscriber base

This is the kind of viral word-of-mouth marketing that looks like entertainment, functions like culture and can increase sales

What’s particularly galling about all of this is that we as a society already agreed that peddling nicotine to kids is not OK. It is illegal to sell nicotine products to anyone under the age of 21 in all 50 states

numerous studies have shown that the younger people are when they try nicotine for the first time, the more likely they will become addicted to it. Nearly 90 percent of adults who smoke daily started smoking before they turned 18.

Decades later — even after Juul showed the power of influencers to help addict yet another generation of children — the courts, tech companies and regulators still haven’t adequately grappled with the complexities of the influencer economy.

Facebook, Instagram and TikTok all have guidelines that prohibit tobacco ads and sponsored, endorsed or partnership-based content that promotes tobacco products. Holding them accountable for maintaining those standards is a bigger question.

We need a new definition of advertising that takes into account how the internet actually works. I’d go so far as to propose that the courts broaden the definition of advertising to include all influencer promotion. For a product as dangerous as nicotine, I’d put the bar to be considered an influencer as low as 1,000 followers on a social-media account, and maybe if a video from someone with less of a following goes viral under certain legal definitions, it would become influencer promotion.

Laws should require tech companies to share data on what young people are seeing on social media and to prevent any content promoting age-gated products from reaching children’s feeds

hose efforts must go hand in hand with social media companies putting real teeth behind their efforts to verify the ages of their users. Government agencies should enforce the rules already on the books to protect children from exposure to addictive products,

I refuse to believe there aren’t ways to write laws and regulations that can address these difficult questions over tech company liability and free speech, that there aren’t ways to hold platforms more accountable for advertising that might endanger kids. Let’s stop treating the internet like a monster we can’t control. We built it. We foisted it upon our children. We had better try to protect them from its potential harms as best we can.

Part of the enthusiasm behind the sky-high valuation of Tesla, where he is chief executive, comes from his predictions for the auto company’s abilities to develop humanoid robots—dubbed Optimus—that can be deployed for everything from personal assistants to factory workers. He’s also founded an AI startup, dubbed xAI, that he said aims to develop its own superhuman intelligence, even as some are skeptical of that possibility. 

Musk likes to point to another work of Sci-Fi to describe how AI could change our world: a series of books by the late-, self-described-socialist author Iain Banks that revolve around a post-scarcity society that includes superintelligent AI. 

That is the question.

Instead, Musk predicts robots will be taking jobs that are uncomfortable, dangerous or tedious. 

Musk has cast his work to develop humanoid robots as an attempt to solve labor issues, saying there aren’t enough workers and cautioning that low birthrates will be even more problematic. 

“We’re actually going to have—and already do have—a massive shortage of labor. So, I think we will have not people out of work but actually still a shortage of labor—even in the future.” 

A few years ago, Musk declared himself a socialist of sorts. “Just not the kind that shifts resources from most productive to least productive, pretending to do good, while actually causing harm,” he tweeted. “True socialism seeks greatest good for all.”

“It’s fun to cook food but it’s not that fun to wash the dishes,” Musk said this month. “The computer is perfectly happy to wash the dishes.”

“Digital super intelligence combined with robotics will essentially make goods and services close to free in the long term,” Musk said

Vinod Khosla, a prominent venture capitalist whose firm has invested in the technology, predicted within a decade AI will be able to do “80% of 80%” of all jobs today.

“I believe the need to work in society will disappear in 25 years for those countries that adapt these technologies,” Khosla said. “I do think there’s room for universal basic income assuring a minimum standard and people will be able to work on the things they want to work on.” 

Forget universal basic income. In Musk’s world, he foresees something more lush, where most things will be abundant except unique pieces of art and real estate. 

“We won’t have universal basic income, we’ll have universal high income,” Musk said this month. “In some sense, it’ll be somewhat of a leveler or an equalizer because, really, I think everyone will have access to this magic genie.” 

All of which kind of sounds a lot like socialism—except it’s unclear who controls the resources in this Muskism society

In the near term, Goldman Sachs in April estimated generative AI could boost the global gross domestic product by 7% during the next decade and that roughly two-thirds of U.S. occupations could be partially automated by AI. 

“What is an economy? An economy is GDP per capita times capita.” Musk said at a tech conference in France this year. “Now what happens if you don’t actually have a limit on capita—if you have an unlimited number of…people or robots? It’s not clear what meaning an economy has at that point because you have an unlimited economy effectively.”

In theory, humanity would be freed up for other pursuits. But what? Baby making. Bespoke cooking. Competitive human-ing. 

“Obviously a machine can go faster than any human but we still have humans race against each other,” Musk said. “We still enjoy competing against other humans to, at least, see who was the best human.”

Still, even as Musk talks about this future, he seems to be grappling with what it might actually mean in practice and how it is at odds with his own life. 

“If I think about it too hard, it, frankly, can be dispiriting and demotivating, because…I put a lot of blood, sweat and tears into building companies,” he said earlier this year. “If I’m sacrificing time with friends and family that I would prefer but then ultimately the AI can do all these things, does that make sense?”“To some extent,” Musk concluded, “I have to have a deliberate suspension of disbelief in order to remain motivated.”

The former seems to me a not unreasonable forecast — we’ve been losing good jobs for decades, while low-wage employment in the service sector has grown. But no paid work? That’s more a dream (or a nightmare) than a forecast

Farhad Manjoo: Because I’m scared that they’ll unleash their bots on me, I should start by defending the techies a bit

They see a future in which a small group of highly skilled tech workers reign supreme, while the rest of the job world resembles the piecemeal, transitional work we see coming out of tech today (Uber drivers, Etsy shopkeepers, people who scrape by on other people’s platforms).

Why does that future call for instituting a basic income instead of the smaller and more feasible labor-policy ideas that you outline? I think they see two reasons. First, techies have a philosophical bent toward big ideas, and U.B.I. is very big.

They see software not just altering the labor market at the margins but fundamentally changing everything about human society. While there will be some work, for most nonprogrammers work will be insecure and unreliable. People could have long stretches of not working at all — and U.B.I. is alone among proposals that would allow you to get a subsidy even if you’re not working at all

If there are, in fact, jobs to be had, a universal basic income may not be the best choice of policy. The lack of good work is probably best addressed by making the work better — better paid and more skilled — and equipping workers to perform it,

The challenge of less work could just lead to fewer working hours. Others are already moving in this direction. People work much less in many other rich countries: Norwegians work 20 percent fewer hours per year than Americans; Germans 25 percent fewer.

Farhad Manjoo: One key factor in the push for U.B.I., I think, is the idea that it could help reorder social expectations. At the moment we are all defined by work; Western society generally, but especially American society, keeps social score according to what people do and how much they make for it. The dreamiest proponents of U.B.I. see that changing as work goes away. It will be O.K., under this policy, to choose a life of learning instead of a low-paying bad job

Eduardo Porter: To my mind, a universal basic income functions properly only in a world with little or no paid work because the odds of anybody taking a job when his or her needs are already being met are going to be fairly low.

The discussion, I guess, really depends on how high this universal basic income would be. How many of our needs would it satisfy?

You give the techies credit for seriously proposing this as an optimal solution to wrenching technological and economic change. But in a way, isn’t it a cop-out? They’re just passing the bag to the political system. Telling Congress, “You fix it.

the idea of the American government agreeing to tax capitalists enough to hand out checks to support the entire working class is in an entirely new category of fantasy.

paradoxically, they also see U.B.I. as more politically feasible than some of the other policy proposals you call for. One of the reasons some libertarians and conservatives like U.B.I. is that it is a very simple, efficient and universal form of welfare — everyone gets a monthly check, even the rich, and the government isn’t going to tell you what to spend it on. Its very universality breaks through political opposition.

Eduardo Porter: I guess some enormous discontinuity right around the corner might vastly expand our prosperity. Joel Mokyr, an economic historian that knows much more than I do about the evolution of technology, argues that the tools and techniques we have developed in recent times — from gene sequencing to electron microscopes to computers that can analyze data at enormous speeds — are about to open up vast new frontiers of possibility. We will be able to invent materials to precisely fit the specifications of our homes and cars and tools, rather than make our homes, cars and tools with whatever materials are available.

The question is whether this could produce another burst of productivity like the one we experienced between 1920 and 1970, which — by the way — was much greater than the mini-productivity boom produced by information technology in the 1990s.

investors don’t seem to think so. Long-term interest rates have been gradually declining for a fairly long time. This would suggest that investors do not expect a very high rate of return on their future investments. R.&D. intensity is slowing down, and the rate at which new businesses are formed is also slowing.

Little in these dynamics suggests a high-tech utopia — or dystopia, for that matter — in the offing

"I was wrong," he said. "I acted on my emotions."

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His newfound interest in cars and racing, he said, was in some ways connected to his interest in tech.

“It’s a fiddly technological skill that you can always improve on,” Mr. Schachter said. “The same kind of guy who might be upgrading the video card on their computer for better performance might also be upgrading their car.” There’s also the visceral thrill. “When you make software, it’s an unreal product,” he said. “Building something physical is attractive in different ways.”

Then there’s the fact that cars are becoming much more like computers. Racecars now carry something like an automotive Fitbit, sophisticated sensors that precisely measure just about everything that’s happening on the track, from G-force to where drivers are braking and accelerating. All this data can be tracked and analyzed, turning racing into a sport of empiricism as much as of instinct.

At some point during every conversation I had with a tech guy who is interested in racing, there would come an awkward moment in which he would ask me not to paint him as an extravagant, sexist cretin. Mr. Schachter told me, “Try to tone down the rich guy hobby thing.

Mr. Bonforte said that many of his friends preferred to stay silent about racing because “the things that make us smell like the 1 percent, we’re very nervous about.” He added that while he has invited several women to come to the track, none had accepted his offer. The rise of a new boys’ club in Silicon Valley — one that was apparently leading to new deals and other business prizes — was “a totally valid concern,

Mr. Schachter pointed out that the most popular car for racing enthusiasts is a Mazda Miata, older models of which sell for less than $5,000. Renting a car for a day on the track costs a few hundred.

An additional problem for the optimistic interpretation is this: The productivity slowdown is too big in scale, relative to the size of the tech sector, to be plausibly compensated for by tech progress.

Basically, under a conservative estimate, as outlined by Professor Syverson, the productivity slowdown has led to a cumulative loss of $2.7 trillion in gross domestic product since the end of 2004; that is how much more output would have been produced had the earlier rate of productivity growth been maintained. To make up for this difference, Professor Syverson estimates, consumer surplus (consumer benefits in excess of market price) would have to be five times as high as measured in the industries that produce and service information and communications technology. That seems implausibly large as a measurement gap

The tech economy just isn’t big enough to account for the productivity gap. That gap has caused measured G.D.P. to be about 15 percent lower than it would have been otherwise, yet digital technology industries were only about 7.7 percent of G.D.P. in 2004. Even if the free component of the Internet has become more important since 2004, it’s hard to imagine that it is so much better now that it accounts for such a big proportion of G.D.P.

America’s productivity crisis is real and it is continuing. While information technology remains the most likely source of future breakthroughs, Silicon Valley has not saved us just yet.

in doing this, Zuckerberg, Google co-founders Larry Page and Sergey Brin and co wrote themselves licences to print money and build insanely profitable companies.

It never seems to have occurred to them that their advertising engines could also be used to deliver precisely targeted ideological and political messages to voters.

Hence the obvious question: how could such smart people be so stupid? The cynical answer is they knew about the potential dark side all along and didn’t care, because to acknowledge it might have undermined the aforementioned licences to print money.

Which is another way of saying that most tech leaders are sociopaths. Personally I think that’s unlikely

So what else could explain the astonishing naivety of the tech crowd? My hunch is it has something to do with their educational backgrounds. Take the Google co-founders. Sergey Brin studied mathematics and computer science. His partner, Larry Page, studied engineering and computer science. Zuckerberg dropped out of Harvard, where he was studying psychology and computer science, but seems to have been more interested in the latter.

Now mathematics, engineering and computer science are wonderful disciplines – intellectually demanding and fulfilling. And they are economically vital for any advanced society. But mastering them teaches students very little about society or history – or indeed about human nature.

As a consequence, the new masters of our universe are people who are essentially only half-educated. They have had no exposure to the humanities or the social sciences, the academic disciplines that aim to provide some understanding of how society works, of history and of the roles that beliefs, philosophies, laws, norms, religion and customs play in the evolution of human culture.

“a liberal arts major familiar with works like Alexis de Tocqueville’s Democracy in America, John Stuart Mill’s On Liberty, or even the work of ancient Greek historians, might have been able to recognise much sooner the potential for the ‘tyranny of the majority’ or other disconcerting sociological phenomena that are embedded into the very nature of today’s social media platforms.

While seemingly democratic at a superficial level, a system in which the lack of structure means that all voices carry equal weight, and yet popularity, not experience or intelligence, actually drives influence, is clearly in need of more refinement and thought than it was first given.”

All of which brings to mind CP Snow’s famous Two Cultures lecture, delivered in Cambridge in 1959, in which he lamented the fact that the intellectual life of the whole of western society was scarred by the gap between the opposing cultures of science and engineering on the one hand, and the humanities on the other – with the latter holding the upper hand among contemporary ruling elites.

the government in the 2010s allowed more than 500 start-up acquisitions to go unchallenged. This hands-off approach effectively gave tech executives a green light to consolidate the industry.

It may be profitable and savvy to eliminate rivals to maintain a monopoly, but it remains illegal in this country under the Sherman Antitrust Act and Standard Oil v. United States. Unless we re-establish that legal fact, Big Tech will continue to fight dirty and keep on winning.

In 2018 a different whistleblower outed Facebook for its sketchy collaboration with Cambridge Analytica, a research organisation that allowed users’ data to be collected without their consent and used for political profiling by Donald Trump’s campaign. Facebook’s founder, Mark Zuckerberg, went to Washington, DC to apologise, and in 2019 America’s consumer-protection agency, the Federal Trade Commission, agreed to a $5bn settlement with Facebook. That is the largest fine ever levied against a tech firm.

Congress has repeatedly called in tech bosses for angry questioning and public shaming without taking direct action afterwards.

Senators, who cannot agree on such uncontroversial things as paying for the government’s expenses, united against a common enemy and promised Ms Haugen that they would hold Facebook to account.

Social media’s harmful effects on children and teenagers is a concern that transcends partisanship and is easier to understand than sneaky data-gathering, viral misinformation and other social-networking sins.

If Congress does follow through with legislation, it is likely to focus narrowly on protecting children online, as opposed to broader reforms, for which there is still no political consensus.

Congress could update and strengthen the Children’s Online Privacy Protection Act (COPPA), which was passed in 1998 and bars the collection of data from children under the age of 13.

Other legislative proposals take aim at manipulative marketing and design features that make social media so addictive for the young.

However, Ms Haugen’s most significant impact on big tech may be inspiring others to come forward and blow the whistle on their employers’ malfeasance.

“A case like this one opens the floodgates and will trigger hundreds more cases,” predicts Steve Kohn, a lawyer who has represented several high-profile whistleblowers.

One is the industry’s culture of flouting rules and a history of non-compliance. Another is a legal framework that makes whistleblowing less threatening and more attractive than it used to be.

The Dodd-Frank Act, which was enacted in 2010, gives greater protections to whistleblowers by preventing retaliation from employers and by offering rewards to successful cases of up to 10-30% of the money collected from sanctions against a firm.

If the threat of public shaming encourages corporate accountability, that is a good thing. But it could also make tech firms less inclusive and transparent, predicts Matt Perault, a former Facebook executive who is director of the Centre for Technology Policy at the University of North Carolina at Chapel Hill.

People may become less willing to share off-the-wall ideas if they worry about public leaks; companies may become less open with their staff; and executives could start including only a handful of trusted senior staff in meetings that might have otherwise been less restricted.

Facebook and other big tech firms, which have been criticised for violating people’s privacy online, can no longer count on any privacy either.