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this is more than just a misinformation crisis. To watch as real information is overwhelmed by crank theories and public servants battle death threats is to confront two alarming facts: first, that a durable ecosystem exists to ensconce citizens in an alternate reality, and second, that the people consuming and amplifying those lies are not helpless dupes but willing participants.

The result of this fearmongering is what you might expect. Angry, embittered citizens have been harassing government officials in North Carolina, as well as FEMA employees.

According to an analysis by the Institute for Strategic Dialogue, an extremism-research group, “Falsehoods around hurricane response have spawned credible threats and incitement to violence directed at the federal government,” including “calls to send militias to face down FEMA.” The study also found that 30 percent of the X posts analyzed by ISD “contained overt antisemitic hate, including abuse directed at public officials such as the Mayor of Asheville, North Carolina; the FEMA Director of Public Affairs; and the Secretary of the Department of Homeland Security.” The posts received a collective 17.1 million views as of October 7

It is difficult to capture the nihilism of the current moment. The pandemic saw Americans, distrustful of authority, trying to discredit effective vaccines, spreading conspiracy theories, and attacking public-health officials. But what feels novel in the aftermath of this month’s hurricanes is how the people doing the lying aren’t even trying to hide the provenance of their bullshit.

Kremer wasn’t alone. The journalist Parker Molloy compiled screenshots of people “acknowledging that this image is AI but still insisting that it’s real on some deeper level”—proof, Molloy noted, that we’re “living in the post-reality.”

Rather than deal with the realities of a warming planet hurling once-in-a-generation storms at them every few weeks, they’d rather malign and threaten meteorologists, who, in their minds, are “nothing but a trained subversive liar programmed to spew stupid shit to support the global warming bullshit,” as one X user put it

The technology writer Jason Koebler argued that we’ve entered the “‘Fuck It’ Era” of AI slop and political messaging, with AI-generated images being used to convey whatever partisan message suits the moment, regardless of truth.

This reality-fracturing is the result of an information ecosystem that is dominated by platforms that offer financial and attentional incentives to lie and enrage, and to turn every tragedy and large event into a shameless content-creation opportunity.

Similarly, those sharing the lies are happy to admit that they do not care whether what they’re pushing is real or not. Such was the case last week, when Republican politicians shared an AI-generated viral image of a little girl holding a puppy while supposedly fleeing Helene. Though the image was clearly fake and quickly debunked, some politicians remained defiant. “Y’all, I don’t know where this photo came from and honestly, it doesn’t matter,” Amy Kremer, who represents Georgia on the Republican National Committee, wrote after sharing the fake image. “I’m leaving it because it is emblematic of the trauma and pain people are living through right now.”

So much of the conversation around misinformation suggests that its primary job is to persuade. But as Michael Caulfield, an information researcher at the University of Washington, has argued, “The primary use of ‘misinformation’ is not to change the beliefs of other people at all. Instead, the vast majority of misinformation is offered as a service for people to maintain their beliefs in face of overwhelming evidence to the contrary.”

This distinction is important, in part because it assigns agency to those who consume and share obviously fake information.

What we’re witnessing online during and in the aftermath of these hurricanes is a group of people desperate to protect the dark, fictitious world they’ve built.

This collides with a swath of people who would rather live in an alternate reality built on distrust and grievance than change their fundamental beliefs about the world

It is a strategy designed to silence voices of reason, because those voices threaten to expose the cracks in their current worldview.

What is clear is that a new framework is needed to describe this fracturing. Misinformation is too technical, too freighted, and, after almost a decade of Trump, too political

Nor does it explain what is really happening, which is nothing less than a cultural assault on any person or institution that operates in reality

If you are a weatherperson, you’re a target. The same goes for journalists, election workers, scientists, doctors, and first responders. These jobs are different, but the thing they share is that they all must attend to and describe the world as it is.

This makes them dangerous to people who cannot abide by the agonizing constraints of reality, as well as those who have financial and political interests in keeping up the charade.

The world feels dark; for many people, it’s tempting to meet that with a retreat into the delusion that they’ve got everything figured out, that the powers that be have conspired against them directly. But in turning away, they exacerbate a crisis that has characterized the Trump era,

Americans are divided not just by political beliefs but by whether they believe in a shared reality—or desire one at all.